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We visit the Lamborghini Museum at company HQ in Sant'Agata

Last week, Lamborghini invited us to stop by its Sant'Agata Bolognese headquarters to have a look around the factory and pick up a few technical tidbits about its new Huracán LP 610-4. It won't surprise you to learn this, but Lambo's foyer is pretty rad.
Rather than front its offices and factory with a gift shop and a reception desk, Lamborghini puts its amazing heritage on full display by offering up the corporate museum as a first impression to visitors. We had coffee in the morning and lunch after the press conference in this space, with stunning Italian concept cars and production models serving as an impressive backdrop to it all. Not wanting to miss the opportunity to share the Lamborghini collection with exotic-car crazed Autoblog readers (you know who you are), we did our best to capture everything we saw in the gallery here.
With some variation, the museum's two floors are separated by vintage: older models downstairs and newer up. When you walk through the front door, you're flanked by two of the coolest Lamborghinis in the marque's impressive history: a 350 GT to the left and a perfectly green Countach LP 400 on the right. Perhaps our favorite car in the whole joint, the Countach's Bertone body is still almost impossible to believe. Up close, we're reminded how design-driven this car is; the seats are so far inboard from the scissor doors that it's difficult to imagine that engineers ever agreed that the shape was a feasible one for production or actual driving.

Next-gen Lamborghini Aventador to get batteries and active aero?

Sportscar makers at the pointy end of class flout what appear to be inevitable business decisions the same way their offerings flout what appear to be inevitable physical limitations. Questions we've asked for years include: How long until Ferrari builds an SUV? (Next year.) How long until Chevrolet reveals a mid-engined Corvette? ( Soon?) And how long until Lamborghini must perform hybridised open heart surgery on its nonpareil V12? According to Motor Authority, as part of an interview with Lamborghini R&D honcho Maurizio Reggiani at the Detroit Auto Show, the answer to that last question is likely with the next generation. Reggiani told MA that the next-gen Aventador will definitely come with a V12. After that, the man who makes the bulls said "we must decide what will be the future of the super sportscar in terms of electric contribution," the principle issue of that contribution not being performance, but weight and power delivery. The 4,085-pound Aventador makes scales weep, explaining why Reggiani is so grave about weight implications that even a dual-clutch transmission - a seeming shoo-in for the next-gen car - won't get a pass until it justifies its extra heft over the present, hoary, single-clutch gearbox. Carbon fiber already forms the Aventador's tub, so engineers in Sant' Agata can't evaporate hundreds of pounds with that conversion. Lamborghini's been working on the new car's platform a for more than a year, no doubt with batteries in mind, yet stuffing a load of Triple As into the chassis could turn a battleship into a dreadnought. That formula works for Bugatti, but won't serve Lamborghini nor its clientele. Reggiani isn't opposed to some sort of electric assistance when the next-gen car bows in 2020 or 2021, and at the Frankfurt Motor Show last year said he sees plug-in hybrid tech as the next step, but we won't be surprised if the V12 song remains the naturally-aspirated same at launch. Still, the question of electrification - and turbocharging - remains one of "When?" There's so much writing on the wall that the writing is the wall: two years ago, Reggiani admitted that turbos will get bolted on "sooner or later," as did Lamborghini's commercial officer Federico Foschini last year, the Urus will dial up a hybrid powertrain soon, reports declare the next-gen Huracan will go hybrid in 2022, and Euro 6 emissions aren't getting less stringent. No matter how the coming flagship makes its power, expect more of everything.

Best bus stop ever makes public transportation way more interesting

For all the advantages public transportation offers, relying on your local bus is typically about as entertaining as taking in someone's lint collection. Telecommunications giant Qualcomm set out to remedy that scenario at one stop by switching out the bus schedule on the wall for a URL. Visitors were encouraged to participate and immediately got more than they bargained for. One would-be bus rider got a trip in a Lamborghini Gallardo Spyder, and that was probably the most predictable result.
We would like to think we'd be more prone to embracing public transportation if it came with this level of entertainment. You'll have to watch the video below to see more about what we mean.