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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Valentino Balboni launches Lamborghini parts company

After 40 years of helping Lamborghini develop some of the greatest supercars on the road, former test driver Valentino Balboni is going back to work. Balboni recently unveiled his own company, aptly named VB, which will specialize in aftermarket components for Lamborghinis. VB's first matter of business is to give Lamborghini's most hardcore supercar a better sound. Set to launch at the Concorso Italiano during this year's Pebble Beach Concours d'Elegance week, VB's first aftermarket part is a titanium exhaust system for the Lamborghini Aventador LP-750 SV. The titanium exhaust system weighs in at 13.8 pounds and is a bolt-on part that uses OEM mounts. Each exhaust system takes over 350 hours to make and will be limited to a production run of 30 units. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Pricing for the exhaust system hasn't been announced, but drivers with the means to pay hundreds of thousands of dollars for an Aventador SV should be able to afford some aftermarket goodies. Balboni has an extensive history with Lamborghini. After starting as a mechanic's apprentice, Balboni went on to become a test driver at Ferruccio Lamborghini's request. Before retiring in 2009, Balboni was said to have driven roughly 80 percent of the automaker's entire production. Lamborghini even named a supercar after him, the 2010 Lamborghini Gallardo LP550-2 Valentino Balboni, as a way of saying thank you. It looks like Balboni isn't done with Lamborghini, yet, and VB's titanium exhaust system for the Aventador SV should be an aural delight. Related Video: Featured Gallery VB Lamborghini Aventador SV Exhaust System Related Gallery Lamborghini Aventador LP 750-4 Superveloce: Geneva 2015 View 21 Photos News Source: Facebook, Valentino BalboniImage Credit: Valentino Balboni Auto News Aftermarket Lamborghini Performance exhaust system valentino balboni lamborghini aventador sv lamborghini aventador lp 750-4 superveloce

Lamborghini Aventador SV clocks sub 7 minute Nurburgring lap

The list of cars that have lapped the Nurburgring in under seven minutes is about as short as the ride heights on the supercars of which it's composed. There's the Radical SR8 (that's just barely street-legal), there are hybrid hypercars like the Porsche 918 Spyder and McLaren P1, and now there's one more in the Lamborghini Aventador LP750-4 SV. Lambo unveiled its latest Superveloce in Geneva just a couple of months ago, boasting an upgraded version of its free-revving V12, unburdened by 110 pounds of excess weight and fitted with enhanced equipment. The result of all these improvements is 740 horsepower, 509 pound-feet of torque, a 2.8-second 0-62 time, a top speed of 217 miles per hour and a Nordschleife lap time of 6:59.73. No turborchargers, no hybrid assist, no type certification or regulatory loopholes. Just an old-fashioned twelve-cylinder supercar doing what it does best, and trouncing just about everything else in the process. The lap time was clocked during development tests for the Lambo's P Zero Corsa tires, and appears to have been run with a roll cage in place, but we don't know if there were any other modifications carried out (or for that matter if the time was verified by any external authority). The timing of this video's release comes right on the heels of Seat having claimed the lap record for wagons and both the 24-Hour and World Touring Car Championship races taking place at the Green Hell this weekend.