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Lamborghini teases engine sound, but of Sesto Elemento or Cabrera?

Lamborghini has launched a website for something it calls the Hexagon Project. The mysterious page asks that you submit your email address, and then it gives you a taste of glorious V10 engine noise, with the message: "Listen to your instinct. Discover the roar of a new creature from Lamborghini. That will be just the beginning."
But where is that wonderful noise going to come from? Since we don't see Lambo launching a front-engined, front-drive minivan in the near future, we're guessing it'll be found in the back of some low-slung, edgy super car.
In our minds, that leaves two candidates. The popular opinion, perpetuated by our friends at Jalopnik, is that this is the engine for Lambo's Gallardo replacement, rumored to be called the Cabrera. This is a sound guess, although the naming of the site, Hexagon Project, makes us think that there's more to it all than just the Cabrera's new engine.

New Lamborghini Urus variant sets SUV record at Pikes Peak

Lamborghini has dethroned sister company Bentley and set a new record for SUVs on the track used for the Pikes Peak International Hill Climb. The next evolution of the Urus — which hasn't been unveiled yet — beat the time set by the Bentayga in 2018 by over 10 seconds. Draped in camouflage, the mysterious Urus raced up the 156-turn course in 10 minutes and 32.06 seconds. For context, the Bentayga that just got knocked off the podium's top spot set a time of 10 minutes and 49.9 seconds in June 2018. Lamborghini doesn't want to give away too many details before it unveils the record-setting Urus but it noted that the model was largely stock. The only modifications made were required to comply with safety regulations; the list includes a roll cage, race seats with six-point harnesses, and a fire extinguishing system. If you're wondering "wasn't Pikes Peak held in June?," you're absolutely right. Lamborghini clarified that the Urus was not entered in the official hill climb that celebrated its 100th edition in 2022. Its time was recorded by the event's official time-keepers, however, and the course was evidently closed to traffic for the occasion. Italian racer (and Pirelli test driver) Simone Faggioli set the record. We won't have to wait long to find out what's behind the camouflage. Lamborghini will unveil the next Urus evolution in August 2022. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.  

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.