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'Boy Wonder of Supercar Sales' talks Lamborghini

Brett David has a pretty darn good life. At 26 years old, he's the CEO of Prestige Imports in Miami, which puts him at the wheel of the largest Lamborghini dealership in the US. Prestige also happens to have moved more Audis than any other dealer in three years.
CNBC's Squawk Box had him on for a sitdown in a segment it called "Secret Lives of the Super Rich," where the network highlighted the burgeoning demand for Lamborghinis. Besides talking about the recession-proof Lambo market and his new-age clientele, David explained how he sold his first Lamborghini. At 17. To Missy Elliot. The whole video is really worth a watch, which you can do by scrolling down.

The rationale behind Lamborghini's Urus

If you've been following developments in Sant'Agata Bolognese lately, you'll know that the world's most unabashed supercar producer is adding an SUV. Code-named "Urus," it will join the brand's existing two-model (Aventador/Huracan) lineup. It's a bold move for a company with a reputation built on iconic two-seaters including the Miura, Countach, and Diablo, and by its CEO's own admission the decision "will radically change Lamborghini." Why risk the company's exclusive, extroverted image on a vehicle associated with mundane tasks and parents who can't bear the thought of driving a minivan? Two reasons, says CEO Stephan Winkelmann. "The SUV Segment is still fast growing worldwide," he notes. Indeed, global demand for SUVs is up 88 percent since 2008, making utility vehicles the fastest-growing segment around the world, according to IHS Automotive. Utilities now comprise 19 percent of the global vehicle market. In addition, "sales can be equally distributed over our three major regions...the Americas (the US is Lambo's top market), EMEA (Europe, Middle East, Africa), and Asia Pacific." Lamborghini expects Urus to double sales from its current 2,500 cars per year to nearly 5,000. Adding a third model line "supports more consistent volumes and competitiveness of the company and our dealers," he continues. Further, Winkelmann maintains that an SUV fits the DNA of Lamborghini. "Our brand has a history of many types of cars such as GTs, super sports cars, and with the LM002 from 1986 to 1992, even an SUV. We learned together with our designers and product people that the SUV represented this opportunity the best." Structural implications include an expansion of the diminutive company's roughly 1,200-employee workforce by 50 percent, or 500 new hires, and the construction of a new facility near its headquarters to build the Urus. Building the new Lamborghini in Bologna is key to differentiating Urus from the other Volkswagen Group premium SUVs (Bentley Bentayga; Porsche Cayenne; Audi Q7 and Q8; and Volkswagen Touareg) that will share the same platform, and Winkelmann put great effort into persuading VW the move made economic sense. "We worked many months building the business case for approval because we are convinced the SUV will be a success and the best place to build it is in Sant'Agata Bolognese," Winkelmann stresses. "We are not simply adding another line in an existing building. Rather, we are talking about greenfield construction.

Stop everything, and appreciate the Lamborghini Miura's mechanical beauty

Everybody knows the Lamborghini Miura is one of the greatest automotive designs of all time. It's also known that the Miura's V12 heart is one of the greatest powertrains of all time. But there's more to a car than just the body and the engine. Celebrating the intricacies of manufacturing, Artist Fabian Oefner took his disintegrating cars series to new heights by using a real 1972 Miura SV to create stunning photos of the remarkable internals of the historic Lamborghini. In the past, Oefner has created fantastic museum-quality images by using scale model cars and suspending their parts to look like explosions of mechanical goodness. This Miura, however, is the real deal. A collector and friend contacted Oefner to suggest that a full restoration of the car would be a perfect opportunity to photograph the vehicle and create a life-sized version of his Disintegrating Cars series. The results are absolutely breathtaking. The original idea of the series was an exploration of time and reality. Oefner takes each part and suspends it from above to create an exposed three-dimensional examination of the car. Using a real vehicle, however, was a much different process. Creating his work in his studio was a calming and centering process for Oefner, whereas working on a real Lamborghini was much more time-sensitive and much more involved, with several mechanics working on the car. Such a complicated and involved procedure created a special bond between artist and subject. "At the end of the process, you know every single detail," Oefner said in the video above. "It's more like it's a person, if you want to say so. Every time I see the car, it's like, 'Oh, I know you!'" The art, which took two years of work and photography in the Sant`Agatha Lamborghini factory, allows enthusiasts to know the car better, too, as the final product uses 1,500 parts. See more detailed photos of the art and the work on Fabien Oefner's portfolio site. News Source: Fabien Oefner, Lamborghini Design/Style Lamborghini Coupe Performance Supercars Classics Videos lamborghini miura