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Bulls on vacation: Lamborghini Giro 2015

Twenty-one owners were on hand for the Lamborghini Giro 2015, the tenth edition of the exclusive brand's most exclusive event. Hailing from the US and Canada, the small group blazed over some of the best roads in Maine, New Hampshire, Vermont, and Massachusetts. Luxury accommodations were provided at each stop on the four-day tour in late July. Twenty-one owners may sound like a minuscule showing, but it represents nearly 3% of the yearly American customer base. The colorful collection of Aventadors, Huracans, and Gallardos charged around New England like a high-speed string of Skittles. Challenging drives included the storied climb of New Hampshire's famed 6,288-foot Mount Washington and a mad dash up sinuous Route 17 through Vermont's Appalachian Gap. It all concluded with a police-escorted romp into the heart of Boston. Brilliant as the driving is, the Giro is also an opportunity for the Italian brand to connect with and take the pulse of owners in America, its largest market. Twenty-one owners may sound like a minuscule showing, but consider this: Lamborghini sold just over 2,000 cars globally in 2014, 736 of them in the US. This privileged few represents nearly three percent of the yearly American customer base. For comparison, Ford Motor Company sold 2,480,942 vehicles in 2014. If a similar portion of American Ford owners breezed into New England for a Ford Giro, that would equate to more than 70,000 "Ford-istas." Begun in 2006 in the US, the event is relatively unknown, even among Lamborghini owners. Capped at a maximum of 25 couples/cars, the Giro draws some of the most loyal customers of the Bologna-based icon. Exclusivity – participants mix with top management and are looked after by Lamborghini "concierges" – is what sets it apart from larger yet still select activities for the faithful, including the Lamborghini Esperienza (track events for owners) and Accademia (track and winter driving academies). Given the statistical significance of the participants, we couldn't help but survey the well-heeled swells running their bulls on the 2015 Giro about what they thought of the company's gamble on a third Lamborghini model in the form of an SUV – the upcoming Urus. Will it diminish the flamboyant brand's street cred? Half said "No", citing the celebrated Porsche Cayenne parable. Half said, "What the ****?!" "It's not only a nice drive," says Alessandro Farmeschi, Lamborghini America Chief Operating Officer.

Electric Lamborghini concept headed to Monterey Car Week: Think 'spaceships'

In a press release tracing the history of Lamborghini concept cars, the Sant'Agata Bolognese automaker let us know it will debut "the prototype" of its coming battery-electric car during Monterey Car Week. The word "prototype" is interesting here because Lamborghini touched on the transition from one-offs and concept cars to "few-offs" — those being "a limited run of cars for the most loyal customers that pre-empt or enhance the most advanced technical solutions that will be used on production cars in later years." We're told, "The same formula will be repeated in just a few days," suggesting that whatever goes on show could end up in a few driveways before long. We're still not sure what's coming, though. Autocar reports the EV is "expected to draw light inspiration from the Estoque saloon concept," pictured above from its reveal at the Paris Auto Show in 2008. The same report also throws "high-riding," "2+2 seating and GT proportions," the idea the car might have two doors, and a tip from head designer Mitja Borkert that future products will "look like spaceships." That's quite the combo. Most modern cars considered 2+2 have two doors and diminished rear quarters; the Estoque was a proper sedan with four proper seats. Know what was a 2+2? The hybrid Asterion LPI-910 from 2014, which could be considered a coupe-ified Estoque, design-wise.       The automaker says the EV is "due to enter production by the end of the decade." It's anticipated that by then, the EV will join the battery-electric successor to the Urus, creating an electrified lineup for four cars when counting the hybrid Revuelto and the hybrid Huracan successor. It's then we'll find out what electrification the Lamborghini way really means, the brand still coming up with those answers. CEO Stephan Winkelmann said, "There are definitions that I think no electric car in our sector has yet resolved sufficiently: not just acceleration and handling behavior but also responsiveness, braking feel and multiple acceleration protocols. These are unproven in high-performance EVs and things we must spend the next years working out." Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Is Lamborghini readying a hybrid for Paris?

Lamborghini had us seriously stumped when it released its teaser (above) for a new vehicle that'll debut at the upcoming Paris Motor Show. The image seemed to depict a fastback GT somewhat reminiscent of Lambo's earlier 2+2 models like the Espada, and was accompanied by the sentence, "Once perfection is achieved, you can just double it." We're still not entirely sure what the means, but a possible leaked logo for the car might offer some big hints about its powertrain.
According to the Office of Harmonization in the Internal Market in Europe, Lamborghini applied for a trademark on the name Asterion on September 15 to cover vehicles, clothing, toys and video games. The logo (right) included a lightning bolt slashing through the 'O' in the word. That could suggest this forthcoming vehicle is a hybrid, but it's also not clear whether we're going to be hearing about a pure concept, or a production model.
The name itself might also be a tell. Asterion is one of the names for the Minotaur in Greek mythology, which is a creature that is part bull and part man. This could be another indication that the concept combines the traditional Lamborghini style with something else.