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Previewing the 2014 Paris Motor Show

Don't let the shiny objects detract from the serious side of the show. Sales, fuel economy and regulations are part of the conversation.
The Paris Motor Show is one of the glitziest events on the automotive calendar. Yes, it helps that it's in the City of Light, but the glamorous surroundings only enhance the spectacular wares that automakers bring to the show. This is where Europeans debut their best new cars for the coming year, both as eye-catching concepts and in production trim.

Volkswagen Group's Vision 2030 strategy could bring revolution to the brands

One would expect a corporate plan called "Vision 2030," looking 11 years ahead through wildly tumultuous times, to involve great change and numerous forks in numerous roads. According to Automobile's breakdown of Volkswagen's path forward, though, the plans contain some lurid potential surprises. The ultimate aim is return on investment, and that means ruthless reorganization of a conglomerate with eight primary car brands, two car sub-brands, and Ducati motorcycles. The first two Vision 2030 cornerstones Automobile mentions are near boilerplate: Production network restructuring, and "streamlining of key technologies." The latter two are the ones that could upend what we know as the Volkswagen Group: focusing on the Group's core brands — meaning Audi, Porsche, and VW — and transitioning to EVs, autonomy, and other mobility solutions. Based on the report, a quote from Audi's CTO referring to the Audi brand could cover how the Group plans to handle all of its brands: "We need to find a sustainable solution for the indefinite transition period until EVs eventually take over." The boutique divisions adjacent to carmaking, Ducati and Italdesign, look likely to be spun off. For the halo car brands — Bentley, Bugatti, and Lamborghini — apparently shareholders want double-digit returns on investment, and the trio doesn't have long to hit the target. One eyebrow raiser is when the report states, "Bugatti is tipped to be gifted to [ex-VW Group Chairman] Ferdinand Piech." Piech fathered the Veyron during his tenure at VW, and it was thought he commissioned the La Voiture Noire, but he's lately stepped so far back from VW that he sold all his shares in the Group. Automobile quoted a senior strategist as saying of money-losing Bentley, "Why invest on a backward-looking enterprise when you can support a trendsetter? A proud history and excellent craftmanship alone don't cut it anymore." We guess no one at Ferrari, McLaren, or even Porsche got that memo. Bentley is reportedly close to being put in time out, and if brand CEO Adrian Hallmark can't right the Crewe ship, the hush-hush Plan B is to prop the Flying B up enough to lure a buyer. As for Lamborghini, caught between two masters at Audi and Porsche, even record-breaking numbers at the Italian supercar maker barely staved off sacrilege. It's said that VW brand CEO Herbert Diess considered putting a 5.0-liter Porsche V8 into the Aventador successor.

Lamborghini Urus ST-X will race in on- and off-road series in 2020

The Squadra Corse division at Lamborghini gave birth to fraternal twins over the weekend. First came the customer-commissioned, one-off SC18 Alston, an Aventador-based track-day coupe racier than the Aventador SVJ. Then, at the Vallelunga circuit hosting the 2019 Lamborghini World Finals, the motorsports department revealed the Urus ST-X concept. This monster of Sant'Agata will serve a different kind of customer — namely, those who want to enter an FIA-approved one-make race series in Europe and the Middle East in 2020. Lamborghini has supported various one-make series since it produced the 1996 Diablo SV-R. With changing times come changing ride heights and track surfaces: Lamborghini says the "single-brand championship combines racetrack and off-road track." We don't know yet if that means a single track will include asphalt and dirt, or if the overall series will include both kinds of tracks, but we hope for the former. To make the ST-X — which could stand for Super Trofeo X, based on the automaker's other current series' — ready for racing, Squadra Corse amputated a bunch of weight and bolted on competition bits. The matte Verde Mantis concept gets a steel roll cage, fire suppression system, and FT3 fuel tank. Quick release latches on the hood and modified rear hatch replace traditional locking mechanisms. The front end loses the production car's grille and aero aids, becoming a gaping angular void of mesh. A trim rear wing hovers above the backlight, and center-lock wheels fasten the 21-inch, 10-spoke wheels. The simple rear diffuser omits exhaust outlets, because the pipes have been moved to just in front of the rear wheels. The package weighs 25 percent less than the retail Urus, or about the same as an Aventador. Although the hood gains two intakes, the 4.0-liter twin-turbo V8 remains unchanged, putting out 641 horsepower and 627 pound-feet of torque. The company will put the Urus ST-X on track at some point during the six-race, 2019 Lamborghini World Finals. The mixed-surface series will host arrive-and-drive races, providing "driver-customers maximum flexibility and support during weekend events." If you got it, this seems a fine way to flaunt it. Related Video: