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Lamborghini Urus pair completes 4,000-mile trip across Japan

Two Lamborghini Urus crossovers have completed a month-long journey across Japan. Conceived as a marketing stunt, the pair traveled over 4,000 miles, collecting some truly breathtaking scenery along the way. The idea of a long-distance drive to promote a new vehicle has been a long-held tradition in Japan. It was a much bigger achievement back in the 1960s, when Japan's expressway system was just getting underway. Many local roads were still rough, and it was considered uncommon for cars to drive all-out at high speeds for sustained lengths of time. Nowadays, it's not particularly difficult for any modern car to complete such treks, especially when you're talking about a 641-horsepower, 626-pound-foot luxury SUV. In fact, it must be quite the exercise in restraint in modulating the 4.0-liter V8, capable of a 190 mph top speed, since the highest speed limit in Japan is about 75 mph and speed cameras are everywhere. Still, it was a chance for Lamborghini to capture some beautiful photos along the way. The Urus almost looks out of place against ancient shrines and lush bamboo forests. They even paused to shoot at Himeji Castle in Bizen City and Shirakawa village in Gifu Prefecture, both UNESCO World Heritage sites. From snowy mountains to rocky coastlines, cherry blossom-lined avenues to massive steel bridges connecting Japan's islands, the variation in backdrops is something to behold. The two Urus vehicles used in the trip were finished in Giallo Inti (yellow) and Blu Astraeus (dark blue), both featuring a customizable Lamborghini paint option called Pearl Capsule. Created by Lamborghini’s Centro Stile design department, it basically adds a black finish to the roof, spoiler and front air dam. Cabin-wise, Pearl Capsule adds two-tone coloring, hexagon stitching on the seats with carbon fiber and black anodized aluminum details throughout the interior. The option can also be paired with Arancio Borealis (orange) and Verde Mantis (green) exterior colors. The trip started in far western Japan on the island of Kyushu, then traced the country's northern coast along the Sea of Japan up to the northernmost island of Hokkaido. Then it snaked down the Pacific coast to its final destination of Tokyo. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Lamborghini rules out sub-Huracan sports car

There is a kind-of-new segment emerging in the sports car market: an area in between vehicles like the Porsche 911 Carrera and supercars like the Ferrari 488 GTB or Lamborghini Huracan. It's a space recently defined by the Audi R8 and Porsche 911 Turbo, with some newcomers rushing in. McLaren joined in with the 570S and Ferrari is tipped to be looking at a new six-cylinder Dino revival. But Lamborghini isn't in any rush participate. At least not for now, and not with a completely new model. Speaking with Car and Driver during the New York Auto Show, Lamborghini chief Stephan Winkelmann said you can "never say never" about anything in this business, but that the prospect a more accessible sports car underneath the Huracan is not currently on the table. Winkelmann pointed towards pricing and volume considerations, but we imagine there's more to it than that. The Volkswagen Group of which Lamborghini is part already tackles that segment with the aforementioned Audi R8 and Porsche 911 Turbo, and while the German giant has never shied away from flooding a market segment with overlap from its various divisions, the R8 and the Huracan are already closely related. The Lambo chief did hint that decontented versions of the Huracan could fit the bill, though. Sant'Agata's ten-cylinder model currently starts at $237,250, but the previous Gallardo started at $191,900 before it was phased out. That was for the less powerful, rear-drive LP 550-2, which could hint at a successor under the Huracan's umbrella. And that's just $7k more than McLaren will be asking for the 570S. Aside from the prospect of a cheaper Lambo, Winkelmann also told C/D that the Asterion hybrid concept was strictly a technological demonstrator with no chances of production, that the Urus crossover project is still on the table, and that the supercar market isn't growing as fast as you might think. Related Video:

2018 Lamborghini Huracan Performante First Drive | The Banshee of Sant'Agata

Lamborghini didn't need to build the Huracan Performante. The folks in Sant'Agata could have just rolled out another special-edition Huracan - Superleggera, Tricolore, probably even Mostaccholi - and sold every one. Instead, they gave the junior Lamborghini a trick active aerodynamics system and updated everything enabled by new levels of downforce and more grip from the latest-generation of tires. And then just to prove it's not messing around, Lamborghini went out and set at new production-car Nurburgring Lap Record. The Huracan Performante is a statement. This is Lamborghini's way of saying that its future will not just be high-tech, but the kind that brings world-class performance. And it will be loud. Very loud. Sound is the most defining characteristic of this car. In the era of turbocharging, everything else is too quiet. Quiet is not a problem in the Performante. In track-ready Corsa mode (one of three settings), the exhaust drowns out everything, even your internal monologue. And it's not just loud, it sounds like an honest-to-god racecar. Making a V10 sound not just decent, but back-of-the-neck-hair thrilling, would have been enough. But as we've hinted, there's more to the Huracan Performante. So how did we get here? Lamborghini rolled out the Performante title to define all-encompassing performance. So the all-wheel-drive system stays, the engine gets tweaked, some weight goes out, and Aerodinamica Lamborghini Attiva (ALA, or Lamborghini Active Aerodynamics) comes in. Fun fact: Ala means "wing" in Italian. We've covered most of the details in earlier posts, but to quickly review: ALA uses internal flaps at the front splitter and on the rear wing to alter airflow, either running for maximum downforce or creating a stall effect that lowers drag. At the rear, the system channels air through the wing struts, and using each side independently aids the handling. The increased downforce, plus sticky new Pirelli P Zero Corsa tires, necessitated a retuning of the suspension. Through new springs and anti-roll bars, vertical stiffness is up 10 percent, and roll stiffness increases 15 points. The engine gets a new intake and exhaust, plus titanium intake valves that allow more lift. The improved breathing is good for 630 horsepower, 28 more than before, with 443 pound-feet of torque. And to tie it all together, the integrated chassis control system (Lamborghini calls it ANIMA) was recalibrated.