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Lamborghini Sian's supercapacitor hybrid system explained by company's CTO

"We are a game-changer and a provocateur," Lamborghini's CTO, Maurizio Reggiani told Engadget. The automaker has a long history of making waves with traffic-stopping designs and more recently, innovative tech. At last week's Frankfurt Motor Show, the Italian company unveiled its Sian hybrid supercar. But it ditched the traditional battery pack in favor of a supercapacitor to power an electric motor, which is exactly what you would expect from the Italian company. Typically a hybrid uses a lithium-ion battery pack to store energy. Then when needed, it transfers an electrical current to a motor (or motors) to either help the gas-powered engine or take over propulsion entirely. It's a recipe that has successfully improved gas mileage and sold over six million examples of the Toyota Prius, not to mention countless other hybrids. "It's too easy to follow," Reggiani said. "If you want to move for the first time in electrification you must guarantee that the implementation will not destroy the DNA of a car and brand." With that in mind, the automaker went with a supercapacitor instead of a battery. According to Reggiani, the supercapacitor offers up three times the power of a battery pack from the same weight and packaging. Plus, it stores and discharges energy much quicker. The spent power can be fully regenerated very quickly during normal braking. Reggiani explained that this could be particularly useful while cornering. Going into a corner, the driver applies the brakes and replenishes any spent energy. Then, as the driver accelerates out of the corner, all the available power is there for acceleration. Then as the driver brakes for the next curve, the process starts all over again. Plus, the supercapacitor doesn't have to cool down like traditional battery, it's just ready to go at all times -- which is exactly what Lamborghini owners want. The output of the 48-volt motor installed into the gearbox is 34 horsepower which brings the total power output of the V12 Sian to 819 horsepower. While 34 horsepower doesn't seem like much, it means the vehicle can do zero to 62 miles per hour in under 2.8 seconds. That's Tesla Model S Performance and Porsche Taycan levels of fast. But there are other benefits. The electric motor reduces the torque hits of the gears shifting. You know those momentary losses -- then explosions of power -- you feel in the car as it speeds up, that's the vehicle going through its gears.

Weekly Recap: Lamborghini fires on all cylinders

Lamborghini added 192 technicians and specialists in 2014 as the Italian automaker expands under the ambitious growth strategy of parent company Volkswagen AG. The additional workers helped Lamborghini increase its sales 19 percent last year to 2,530 supercars, and further expansion is planned for this year. Lambo has added more than 500 people in the last four years, bringing its headcount to 1,175. "Lamborghini is undergoing a strong phase of growth in both sales and in terms of recruitment," CEO Stephan Winkelmann said in a statement. "We invest significantly in our people ... in 2015 we plan to hire further." The supercar maker's solid performance last year came during a time of transition. Lambo sold off the final 265 Gallardos, which were the brand's best-selling models ever. Its 10-cylinder successor, the Huracan, immediately filled the void. It garnered 3,300 orders, and 1,137 of them were delivered in 2014. The other Lamborghini, the 12-cylinder Aventador, saw its sales increase 13 percent to 1,128 copies. The sales leap comes as Volkswagen drives sales expansion across its portfolio of brands. The German carmaker sold 10 million vehicles around the world for the first time last year. Though Lambo will never make supercars in great numbers, it is expected to contribute to VW's bottom line through its image and profitable sales. Look for further growth this year, and a Super Veloce version (shown above) of the Aventador has already been spotted during testing. Lamborghini has been working on a sport utility vehicle for years, though the company has never publicly approved the project. It also showed a hybrid, the Asterion, at last year's Paris Motor show, suggesting the automaker is considering an electric future. Other News and Notes GMC ponders Jeep Wrangler fighter GMC is considering adding a competitor to the Jeep Wrangler and has discussed the idea with its dealers, according to the Wall Street Journal. Details of the vehicle are unclear, but the report suggested the vehicle could have cues from General Motors' old Hummer brand. The move would broaden GMC's lineup of trucks and SUVs and attract new customers. GMC sold 501,853 vehicles in 2014, making it GM's second-best selling brand. GMC had more volume than Cadillac and Buick combined, though it's still well behind Chevrolet's tally of more than two million vehicles. The notion of a "Wrangler fighter" could be a moving target.

2013 Lamborghini Aventador LP720-4 50 Anniversario is indeed worth celebrating

Here is the Giallo Maggio candle that carries the flame of Lamborghini's 50th anniversary: the
Aventador LP720-4 50 Anniversario Edition. There will be just 100 of them produced, each one in the buttery hue that has been the most popular color among the Lamborghini palette since the Miura arrived in 1966.
This limited-edition Aventador gets 20 more horsepower than the standard car for a total of 720 horses, and there's a new aerodynamics package to keep all of them planted on the ground. Inside, there's new leather in colors tied to the Bolognese home of Lamborghini: Terra Emilia brown or Giallo Quercus yellow, and black. A new diamond type of stitching also sets it apart from any other Aventador out there.