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Lamborghini caps 2020 production at 8,000 to preserve cachet, resale values

Lamborghini chairman and CEO Stefano Domenicali told Car Advice that the Sant'Agata Bolognese automaker will cap production at 8,000 cars in 2020. Even though the cap doesn't take effect for a year, it has caught us by surprise — we didn't realize just how well Lamborghini is doing. In 2010, Lamborghini sold 1,302 cars worldwide, while its rival in Modena sold 6,461 units. Last year, Lamborghini broke all of its records on the way to a 51 percent sales increase and 5,750 cars delivered. The cap maintains two post-sale hallmarks required to fuel Lamborghini's new-car sales: exclusivity and resale values. Ferrari has led the way with public declarations of voluntary caps to maintain brand cachet, and Lamborghini's happy to shadow that leader. Domenicali, an ex-Ferrari man, didn't miss an opportunity to put the running bull's nose ahead of the prancing horse's in his comments, though. He told the Australian publication, "I can also say that for us, Ferrari has always been a reference ... as well as others in the super sports car segment, but we have already achieved higher residual values for our cars, especially with some of our older models." The boss marked out half the 2020 allotment for the Urus, two-thirds of the remainder for the Huracan, and the rest for the Aventador. We expect any 2020 cap to apply only to 2020, though. If Lamborghini can hustle a 40 percent increase in deliveries this year — 2,300 more units, and that's not outside the realm of possibility since this is the first full year of Urus sales — then in 2019 the carmaker will exceed the 2020 cap by 50 units. In such case, shrinking supply next year would help sustain the lather of acolytes, as well as copy another page from Ferrari's handbook. In 2013, then-Ferrari CEO Luca Montezemolo held production to under 7,000 units, after building 7,318 cars in 2012. In 2014, then-Ferrari CEO Sergio Marchionne said he'd stick to the "willful and intended" 7,000-unit cap. But when Ferrari announces its 2018 results soon, we expect uncapped shipments to exceed 9,000 units. Other upward pressures on Lamborghini's sales would be the success of the Huracan GT3 EVO, which won the GTD class in the weekend's Rolex 24 at Daytona, a year after the Huracan GT3 won in 2018. Lamborghini Squadra Corse has built more than 200 customer racers, and no one would rule out a few more orders phoned in on Monday.

Lamborghini Murcielago SV reverse-engineered by a team from Iran

Iranian engineers successfully made themselves a copycat Lamborghini Murcielago SV. In looks, if not in performance, that is. The most interesting aspect behind the project is that they say it was created using Lamborghini's original data. They took a serious left turn when it came to the powertrain though, because sitting behind the driver is a 3.8-liter Hyundai V6. Not quite the 6.5-liter V12 monster in the actual Murcielago SV. Massoud Moradi, the director of the project, thinks that nobody would be able to tell the difference between this car and Lamborghini's from an appearance standpoint. "All parts of the body, inside the car and precise mechanics of the car are manufactured and mounted based on the original ... Murcielago platform. Its chassis is also one and one with the original," Massoud says. One of the reasons Massoud and his team embarked on this project was to learn how Lamborghini made its supercars. They made their replica after taking apart a real Murcielago and designing new parts based on the original Lamborghini bits. The project to make this thing started four years ago, and the team didn't spend "any time planning or testing the car." Now that's a clear indication you probably don't want to drive this thing. Just because it's designed to be a copy of the Murcielago doesn't mean it's going to perform anything like it on the road. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. We'll admit the exterior design is pretty spot-on compared to the actual Murcielago SV, as you can see in the video above (which comes from RT, a network funded by the Russian government). Everything apparently lines up to the original dimensionally, and it uses a bunch of carbon fiber and composite components throughout. Moradi claims a top speed of at least 174 miles per hour — there's no word on what, if any, modifications have been done to the Hyundai engine and transmission to achieve such a speed. So count us skeptical for the time being. The Iranian team wants to make more of them too. Moradi suggested that the small company could make 50-100 units per year if they were to go into production. He'd like future iterations of the car to have larger V8 and even V10 engines, too. Might we suggest some testing first? And what does Lamborghini think of this whole operation? These guys purposefully copied one of Lamborghini's designs with an intent to eventually make money off of it.

Lamborghini profiled on 60 Minutes for 50th anniversary

Even though we (meaning car enthusiasts as a whole) don't spend our days driving Lamborghinis, they're somehow a familiar, known quantity. We know we'll be wowed by a Lambo, and we have a pretty fair idea of what the sound and acceleration feel like. We know a Lamborghini is going to be wildly expensive, hopelessly impractical and eye-wateringly thirsty, but the charm that comes with the badge outweighs everything else.
We also recognize that we, as enthusiasts, are in the minority, and that the average joe is likely to be far more blown away by a Raging Bull than the average gearhead. That's what makes this an entertaining video. 60 Minutes explored Lamborghini right in the midst of its fiftieth anniversary, testing a Gallardo at Imola, tearing across the roads of Italy in an Aventador and exploring the Sant'Agata factory where all the magic happens. It's a bit of a long video, but it's a really fascinating look at how the mainstream views something extreme. Take a look below for the full, 12-minute clip.