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Lamborghini CEO says Urus brings lots of new customers from Russia and India

The new Lamborghini Urus might turn out to be a golden goose for Lamborghini. The twin-turbo V8 SUV is finding new customers for the Italian supercar manufacturer, and in an interview with CNBC, Lamborghini's CEO Stefano Domenicali says the reception for the $200,000 vehicle has been unexpectedly "fantastic." The outlook for Lamborghini's 2018 sales is projected at 5,000 cars, and the Urus could account for over a thousand of those. By 2020, Lamborghini would be building some 8,000 cars per year, and over a half of those would be Urus sales. Domenicali says that would be a point where Lamborghini would restrict its growth, as does rival Ferrari, to keep its supercar brand exclusive. The head of Lamborghini's Asia Pacific sales, Andrea Baldi also says the manufacturer will "always make sure" that demand for its cars is higher than the supply. If making SUVs turns out to be a success for Lamborghini, the key might be hidden in the nameplate of the Urus. It's indeed Russia that looks to be a fertile land for Urus sales, since it's a country with both demanding roads and demanding customers. Domenicali says Russian roads have made it hard to sell traditional Lamborghini products, but the SUV should find a strong customer base there. India is another significant new market for the Urus, for similar reasons. And as for the influx of new Lamborghini customers: a growing part of them are cryptocurrency investors. It looks like bitcoin bros will only accept a Lamborghini as the token of their newfound success. "These are young people that want to become very rich with a high-risk investment," said Domenicali. "And our customers are young as well, and very aspirational. They are not shy. So I think there is a connection." Related Video: News Source: CNBCImage Credit: AOL/Drew Phillips Lamborghini Crossover SUV Luxury Performance stefano domenicali

Wild one-off Lamborghini Sogna for sale at $3M [w/videos]

The Lamborghini Countach was the dream car for many teens and pre-teens in the 1980s, but at least one Japanese man thought there was room for improvement. As the story goes, Ryoji Yamazaki had a dream of a supercar as a 13-year-old, and at the age of 41, he used his design studio, Art & Tech, to create the Sogna in 1991.
Yamazaki unveiled the Sogna at the 1991 Geneva Motor Show as a rebodied Countach with intentions of selling it in limited production, but thankfully - or sadly, depending how you look at it - the $1.6 million (1991 price) coachbuilt supercar never made it into production. The Geneva show car was a rolling chassis, and the only other example that was produced was a fully operational version, shown above, which was unveiled at the 1994 Essen Motor Show. This car from Essen is now listed for sale on James Edition for 2.38 million euros, or around $3.25 million USD.
With its oddball styling and kiwi green paint, the Sogna was likely doomed from the start, but it still boasts the Countach's full powertrain including the 448-horsepower, 5.2-liter V12 and a claimed top speed of 186 miles per hour. Check out more images of the 1994 Sogna at James Edition and Enmann, and we also found a couple videos, which are posted below, of the car's early development.

Lamborghini Huracan STO Road Test: If death metal was a car

MALIBU, Calif. — If heavy death metal music were a car, it would be the Lamborghini Huracan STO. This is not your run-of-the-mill Lamborghini. It doesnÂ’t have all-wheel drive. The floor and doors are essentially bare carbon. It has a complex clamshell front end/hood you manually open with a plastic prong — under it, thereÂ’s barely room for a racing helmet. There are only three drive modes, a pittance for a modern supercar. A super-low, zero-forgiveness full carbon fiber front bumper/splitter is fitted that will torment your mind on every grade change. Its dry weight (the only one Lamborghini quotes) is only 2,942 pounds. That last bit — its low-for-a-Lambo weight — is the secret ingredient in what makes this STO drive like a special machine. Forget any stereotypes you may have about todayÂ’s Lamborghinis being the porky, easier-to-drive Italian supercar. The STO is pure, old-school Lambo. It looks those preconceived notions in the face and slaps them aside as quick as the 5.2-liter V10 can rev to its 8,500 rpm redline. That is, very, very quickly. The death metal begins as soon as you drop into the carbon buckets. In proper race car fashion, there are no traditional grab handles on the bare carbon door. Instead, a flexible piece of fabric is fashioned as a pull, and it works quite well. Getting out could be confusing for those new to track-focused machines like the STO, as the red strap suspiciously poking out of the door is actually a handle that you pull to activate. Adjusting the seat is all manual work — every extra electric anything would just add weight.  YouÂ’ll quickly learn that thereÂ’s a reason carpeting is the floor material of choice for every car out there, as the optional $4,600 carbon fiber floor mats optioned on this STO make for a SlipÂ’N Slide-themed pedal box. It can be acclimated to (your shoe choice has never mattered more), but good old-fashioned carpeting canÂ’t be beat. Everyday functionality was the last thing on LamborghiniÂ’s mind when creating the STO, though. One quick look at the rearview mirror makes this abundantly clear. While youÂ’ll see flashes of trailing traffic in between the louvers of the STOÂ’s engine cover, this design largely limits rearward visibility to the side mirrors. And before you ask, no, it doesnÂ’t have blind-spot warning.