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The Lamborghini Centenario is sold out

Lamborghini is expected to unveil a new supercar at the Geneva Motor Show in a couple of months. Tipped to be called the Centenario, the limited-run special will commemorate the hundredth anniversary of company founder Ferruccio Lamborghini's birth. But before it makes its public debut, the company has reportedly sold every last one. The Centenario (or whatever it's ultimately called) will be the latest in a line of limited-production supercars rolling out of Sant'Agata, following in the footsteps of the Reventon, Sesto Elemento, and Veneno. It's expected to be based on the Aventador, but with unique bodywork and a more potent version of Lambo's 6.5-liter V12 engine. The company is expected to produce 40 examples – 20 coupes and 20 roadsters – all of which have reportedly already been spoken for despite a price tag of nearly $2.4 million. The trend of selling out such high-end machinery prior to their debut is picking up steam at the top end of the supercar market. Manufacturers like Lamborghini, Bugatti, Pagani, and Koenigsegg typically show their most dedicated customers plans for what they have in store behind closed doors and start taking deposits before the vehicle is ever shown to the public. And with such limited production numbers, they sell out rather quickly, no matter how many millions the company charges for the privilege. As Autocar points out, 2016 also marks the 50th anniversary of the Miura – one of Lamborghini's most legendary models. Ten years ago the company marked the model's 40th anniversary with a one-off concept that never saw production. While Lamborghini is more forward-looking than prone to retro throwbacks, we wouldn't be surprised to see some form of tribute resurface this year.

Lamborghini CEO says Urus headed to production

It's only a matter of time before Lamborghini is cleared to start producing the Urus sport utility vehicle, and, according to CEO Stephan Winkelmann, that time is expected to be soon, The Detroit News reports.
"We're going low profile now," Winkelmann says. "I can't tell you much on details now, but when we get close to the launch, we will have more." The CEO reportedly said earlier this year that the Urus would start production in 2017, which was backed up by earlier statements made by parent company Audi's CEO, Rupert Stadler, who told Autocar, "Lamborghini has to do it. Because of the need to dovetail into production cycles, we should see the Urus in 2017."
Lamborghini delayed production of the Urus a year ago due to Europe's economic climate while continuing to develop the SUV. But since then China, one of Lamborghini's largest emerging markets, has exhibited a slowdown of high-end luxury item purchases. Winkelmann now reportedly says the biggest opportunities are in "Japan, the Middle East and especially the US."

Lamborghini Huracan Sterrato prototype spied testing in the snow

Back in the summer of 2019, which seems like so much longer than two and a half years ago at this point, Lamborghini showed an interesting concept called the Huracan Sterrato. It was a lifted, widebody version of the mid-engine supercar, and its name literally translated to dirt. It was quite cool, and surprisingly grounded. And it must've been received well not just by us, but possibly customers, because these spy photos seem to indicate Lamborghini is working on a production model. There are a few indicators, but the most clear is the fact this test car has a noticeably taller ride height than its pavement-pounding predecessors. The concept, for reference, had an extra 1.85-inches of ground clearance. Furthermore, the prototype is sporting roof rails like those seen on the concept. Some other interesting additions that may or may not indicate plans for the production car include the skid plate up front, the additional lighting on the hood, and a new roof scoop up top. They're all clearly temporary additions, but the concept had bodywork that suggested some sort of skid plate, as well as auxiliary lighting. The roof scoop is a bit of a head-scratcher, though. We're not one to turn down a sweet mid-engine supercar scoop, but roof rails would seem to suggest carrying stuff on the roof, which would seem to directly block said scoop. On the other hand, that scoop could provide cleaner air when out in the dirt. Missing from the concept are the fat fender flares, but that's not too much of a surprise. We would expect the powertrain is basically the same as that of the Huracan Evo with a naturally aspirated V10 and all-wheel drive. It will probably have specific driving modes that adjust the traction and stability control systems for sporty, slippery driving conditions. We could also see the car being shown sometime either this year or next year, since it will likely be based on the current Huracan. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.