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Audi: record profit as 'biggest product initiative' in its history gets underway

Audi Group CEO Markus Duesmann   Even as the Audi Group (VOW.DE), VW’s luxury division, is in the midst of a huge EV transformation it still needs to perform where it counts — the bottom line. And so it is doing just that.  On Thursday the Audi Group - which is dominated volume-wise by Audi, but also includes Bentley, Lamborghini, and Ducati - posted record revenue and operating profit in 2022. That shouldnÂ’t be a surprise given what the industry has been seeing at the highest end of the market - record performances despite macroeconomic jitters across the globe. But that it's happening as the group is noteworthy.  “We are on the verge of the biggest product initiative in our history,” Audi Group CEO Markus Duesmann said at a news conference earlier on Thursday. “By 2025, we will have launched around 20 new models, more than 10 of which will be all-electric. We have set the course to go 100% electric. By 2027, we seek to offer an all-electric vehicle in each core segment.”   This is all part of Audi GroupÂ’s Vorsprung 2030 plan, which seeks to have all of the groupÂ’s new models be electric by 2026 — and to end traditional gas-powered engine production by 2033. To that end, the group saw EV deliveries jump 44% (in 2022) compared to 2021 to over 118,000 vehicles, with the share of EVs rising to 7.2% from 4.8% in the prior year. Audi is also launching its first EV using the PPE (premium platform electric), which was developed together with Porsche. That EV, the Audi Q6 e-tron, will be unveiled later this year. (Past Audi EVs shared corporate parent VWÂ’s electric platform.) “With the Audi Q6 e-tron, e-mobility is coming from Ingolstadt (Audi HQ) for the first time,” Duesmann said in a statement. “To this end, weÂ’re also building a dedicated battery assembly facility on site. This will enable us to retain important know-how here in Germany and train our employees in future fields.” AudiÂ’s German rivals of course are also leaning in hard on their EV transformations. That makes it all the more important that Audi get its EV strategy right—and launched in a timely manner.

Lamborghini applies to trademark 'Revuelto' name in Europe

Lamborghini's path to an electrified lineup begins with plug-in hybrid versions of its Huracan, Aventador and Urus by the end of 2024. It's first battery-electric vehicle is due before the end of the decade, reporting last year putting the launch in 2028. We expect there will be a few concepts and show cars presaging the first pure EV from Sant'Agata Bolognese, and a couple of trademark filings could tell us what a forerunner or the car itself will be called. CarBuzz discovered Lamborghini filings in Europe and Italy to reserve the name "Revuelto." The Spanish word has quite a few meanings, like mixed, untidy and nauseous. Then there are two meanings that could apply to a revolutionary electric product from a brand known for screaming V12s: Restless and turbulent. If we want to push the wordplay, there's a third meaning we could apply: Scrambled, as in eggs, although that could also apply to expectations. The supercar maker wants to cover every base with the name, it seems. The applications with the European Union Intellectual Property Office specify four classes, an umbrella sheltering everything from electric cars and EV components specifically to car parts and accessories in general, as well as scooters, car-related games and toys, and clothes. We have no idea what kind of battery-powered go-fast is coming from that corner of Italy, except that it will be a 2+2 GT described as having "a bit more ground clearance." Superficially, that sounds like an elevated version of the Asterion LPI 910-4 hybrid concept car (pictured), something we'd be totally OK with, but the target is "a four-seater two-door like the GT cars of the Fifties and Sixties." Designers and engineers are working on it now, still in the exploratory phases of how to deliver everything buyers want from a raging bull the minus the trademark V10 and V12 noises. Company boss Stephan Winkelmann noted two vital aspects in comments to TopGear last year, the first being, "Yes, we have opportunities to be different in terms of body styles, but the cars will always be immediately recognizable as Lamborghinis." After looks comes handling, Winkelmann adding that performance EVs have great straight-line acceleration, but not enough lateral capability to satisfy Lamborghini. "It’s about how you put all the handling capabilities inside the car, which today is missing in electric cars.

Lamborghini to announce new Cabrera before Christmas

After ten long and sleek years of production, Lamborghini recently built its last Gallardo. But don't expect the Bolognese automaker to go without an entry-level model for long.
A few days ago, Lamborghini started teasing the Cabrera, as the Gallardo's successor is expected to be called. Now the latest intel suggests that Sant'Agata will announce the first details of its next ten-cylinder supercar before Christmas ahead of the car's official unveiling sometime in the new year.
The Cabrera is expected to follow a similar mid-engine, all-wheel-drive layout as the Gallardo it replaces, only this time producing 600 or more horsepower from its upgraded 5.2-liter V10 engine.