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Lamborghini struggles to cap its own production to maintain brand exclusivity

Lamborghinis, Ferraris, Bentleys, and so on demand high prices, and that's not just because you’re buying incredible performance, technology and luxury. YouÂ’re also buying exclusivity. Recently, however, Wall Street and shareholders have been pressuring supercar makers to produce more cars and yield more profits. The problem is that higher production volume compromises exclusivity and dilutes the brand. So while LamborghiniÂ’s shareholders want the company to produce more cars, executives are seeking to impose limits and cap production. "We must not go on growing forever. We now have to consolidate these results and preserve exclusivity," Lamborghini CEO Stefano Domenicali told reporters at an event inaugurating the companyÂ’s newest paint and body shop at the SantÂ’Agata Bolognese plant in Italy. The execs are having limited success, however, as the company announced that it plans to sell more than 8,000 cars this year, which is “the right dimension of our company with our current product portfolio,” Domenicali said. A run of 8,000 cars would be an increase of 39 percent from 2018's total of 5,750 new Lambos. It has been a strong decade for Lamborghini; a mere 1,302 vehicles were sold back in 2010. However, that goal of 8,000 could swell to around 10,000 cars, depending on whether the company adds another model to its small lineup. Such a case would have to be deliberated among shareholders. Lamborghini saw considerable growth in the first quarter of this year, likely attributed to the launch of its Urus SUV. So far, analysts are forecasting an increase in revenue to around 1.7 billion euros, or $1.92 billion USD, up from 1.42 billion euros or $1.6 billion USD in 2018, said Chief Financial Officer Paolo Poma. At the same event, Lamborghini confirmed that an electric supercar is not in its future at this time as “customers are currently not interested,” Poma said. However, Lamborghini is indeed seeking to add hybrid vehicles to its lineup by 2025, as itÂ’s pressured to lower CO2 emissions and meet future mandates. The Urus is expected to be one of the cars receiving a hybrid powertrain, as it is not planned to get a V10 or V12 engine.

Like an iPhone S, the 2017 Lamborghini Aventador S adds speed and features

When most automakers introduce a new generation of vehicle, it represents a dramatic change in performance or design. Don't tell Lamborghini that – while the company calls its new Aventador S a new generation, the reality is that this is Sant'Agata's facelifted flagship, complete with some modest visual tweaks and a couple of new pieces of technology. In fact, it's closer to Apple's product cadence of introducing an S model of the iPhone before an all-new model. Those aesthetic changes include a new fascia that Lamborghini claims is more aerodynamic, while the vertical ducts on the outside of the lower intake optimize airflow around the front tires and those huge front wheels, while channeling more air toward the rear radiators. In back, there's a restyled diffuser, and a neat hexagonal exhaust outlet. Above that, there's a three-position active rear wing. All told, Lamborghini claims front downforce is up 130 percent while "overall efficiency" in high-downforce mode increases 50 percent and low-downforce mode improves 400 percent. New for the Aventador is a trick four-wheel steering system, a first for a series production Lamborghini. The idea with the system is like other four-wheel-steering. At low speeds it turns the rear wheels in the opposite direction of the fronts, tightening the Lambo's giant turning radius. At high speeds, the system works in reverse by turning the rear wheels in the same direction as the fronts and providing improved stability. But none of these style and tech changes are worth a damn without that big lump of fury in the Aventador S' middle. Like previous versions, there's a 6.5-liter V12, but its output is up to an SV-matching 740 ponies – torque is unchanged from the LP700-4 we tested in 2015, at 509 pound-feet. Max engine speed is up from 8,350 rpm to a wild 8,500 rpm. The result? Zero to 62 miles per hour in 2.9 seconds and a top speed of 217. Prices for the 2017 Aventador S start at an eye-watering $421,350 and – we're guessing – can creep up near $500,000 with a few carefully selected carbon-fiber accents and Ad Personam options. Lamborghini is planning to start deliveries in spring 2017. Related Video:

The Mansory Venatus is a widebody Lamborghini Urus that could scar your retinas

Nothing says, "I am a person of exquisite taste with an appreciation for subtlety" quite like the purchase of a Lamborghini Urus, but there are some in the world for whom that is not enough, people who need just a little bit more if they're to be properly satisfied.  From the extensive use of carbon fiber in crafting new exterior parts, to the hours spent painstakingly poring over every detail of the interior to make sure it was as blue as possible, it's clear the Mansory Venatus is nothing if not more. It's also not new, strictly speaking. With the 2020 Geneva Motor Show deteriorating into a sort of chaos, we've been perhaps a bit over-vigilant in looking for anything that may have fallen through the cracks in coverage. While researching Mansory's new Bentley Continental GT offering, we spotted this gem and quickly realized that it slipped under our scopes last year. Either that, or the sight of it alone inflicted so much trauma that we've blocked it out; it could easily have gone either way.  The Venatus is essentially a collection of wide body panels and other exterior parts from Mansory's growing Urus catalog. Everything from the individual pieces of the fender flares to the front of rear bumpers can be ordered individually, or as part of Mansory's three available Urus packages: Soft Kit, Wide Body and this one.  This is far from the first time Mansory has thrown carbon fiber at a Lamborghini. We're frankly surprised that it isn't even more extreme, either visually or in terms of performance, as the German tuner has gone down both roads before.  Related Video: