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Are supercars becoming less special?

There's little doubt that we are currently enjoying the golden age of automotive performance. Dozens of different models on sale today make over 500 horsepower, and seven boast output in excess of 700 hp. Not long ago, that kind of capability was exclusive to supercars – vehicles whose rarity, performance focus, and requisite expense made them aspirational objects of desire to us mortals. But more than that, supercars have historically offered a unique driving experience, one which was bespoke to a particular model and could not be replicated elsewhere. But in recent years, even the low-volume players have been forced to find the efficiencies and economies of scale that formerly hadn't been a concern for them, and in turn the concept of the supercar as a unique entity unto itself is fading fast. The blame doesn't fall on one particular manufacturer nor a specific production technique. Instead, it's a confluence of different factors that are chipping away at the distinction of these vehicles. It's not all bad news – Lamborghini's platform sharing with Audi for the Gallardo and the R8 yielded a raging bull that was more reliable and easier to live with on a day-to-day basis, and as a result it went on to become the best-selling Lambo in the company's history. But it also came at the cost of some of the Italian's exclusivity when eerily familiar sights and sounds suddenly became available wearing an Audi badge. Even low-volume players have been forced to find economies of scale. Much of this comes out of necessity, of course. Aston Martin's recent deal with Mercedes-AMG points toward German hardware going under the hood and into the cabin of the upcoming DB11, and it's safe to assume that this was not a decision made lightly by the Brits, as the brand has built a reputation for the bespoke craftsmanship of its vehicles. There's little doubt that the DB11 will be a fine automobile, but the move does jeopardize some of the characteristic "specialness" that Astons are known for. Yet the world is certainly better off with new Aston Martins spliced with DNA from Mercedes-AMG rather than no new Astons at all, and the costs of developing cutting-edge drivetrains and user interfaces is a burden that's becoming increasingly difficult for smaller manufacturers to bear. Even Ferrari is poised to make some dramatic changes in the way it designs cars.

Lamborghini may bring a hybrid Espada successor to market in 2025

Lamborghini's CEO Stefano Domenicali was recently interviewed by Automotive News. And in the interview, there are some tantalizing tidbits about future product plans. In particular, he talks a little about the company adding a fourth mainline car to its current lineup of Aventador, Huracan and Urus. Note, this probably wouldn't have any affect on a super-limited production model like the rumored hypercar based on the Terzo Millennio. The news outlet specifically asked if it would be a successor to the Espada grand touring car, and while doesn't explicitly say that it is, he does mention the importance of space and getting the right powertrain. So it sounds like it will be something at least more practical than the company's current supercars. Domenicali also noted that we won't be seeing this new fourth Lamborghini for a while. It's targeted to come out between 2025 and 2027. When asked about an electric variant, he said that the current plans are just for a plug-in hybrid version. He doesn't rule out the possibility of a full electric, but the company hasn't seen the demand quite yet for a full electric Lamborghini, and the company would want to work with Volkswagen to figure out how such a car would fit in with the larger corporation's plans and goals. That particular tidbit would be a sign the aforementioned hypercar won't feature an electric powertrain like the Terzo Millennio concept with which it supposedly shares its design. The other product information Domenicali talked about was related to hybrids. He again confirmed that the next Aventador and Huracan, or whatever the successors are called, will feature plug-in hybrid powertrains. The first will be a V12 plug-in for the Aventador replacement, and the Huracan replacement will have a V10 plug-in. The company is still working on a Urus plug-in hybrid, too. It has, however, had some problems getting the desired performance from test engines that have included twin-turbo V6s and a V8. You can read more about what's next for Lamborghini in the full Automotive News interview. Related Video:

Lamborghini to price Urus similar to Huracan

If and when the Urus project is finally approved for production, it will take Lamborghini into not one but several new territories. For one, it will be the company's first SUV since the demise of the LM002 in 1993. It'll also be the company's first front-engined model since the demise of the Jalpa and Espada in the late '70s, and its first model to offer hybrid and turbocharged powertrains in, well... ever. Just don't expect it to be its cheapest model.
According to Motoring.com.au, in speaking with Lamborghini sales and marketing execs, the Urus "will be priced similarly to the Huracán," which is currently the Raging Bull marque's entry-level model. That doesn't mean, necessarily, that the Urus (pictured above in Beijing alongside the previous Gallardo) couldn't undercut the Huracán's price slightly - especially since it will likely offer more than one engine option - but don't expect it to come cheap.
The Huracán starts in the US for $237,250. If, as reported, the Urus commands a similar price, that would make it the most expensive SUV on the market. That is, at least, before other high-end rivals from the likes of Bentley and Maserati get into the game.