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Ares Project Panther is a Lamborghini Huracan in DeTomaso Pantera's clothing

Ares is nothing if not ambitious. The Modena-based company specializes in low-volume, boutique reimagining of existing vehicles. That's not a terrible business to be in, if you can make money, and after all this is how many of the famous names in styling came about: Pininfarina, Ghia, Bertone, and Karmann. So far, Ares has announced many projects, including a two-door Bentley Mulsanne and a rebodied Mercedes-AMG G63 called the X-Raid, but the new Project Panther is the most ambitious yet. It appears to be a rebodied Lamborghini Huracan heavily inspired by the classic DeTomaso Pantera, although unlike that car it'll retain the Lamborghini V10 instead of adopting an American powerplant. Which is an odd choice, if you're into the Pantera – and frankly, an odd choice if you're into Lamborghinis. A completely unique body, not inspired by any other make, would certainly be a valuable one-of-one for a well-heeled car collector. But the Pantera? For years it was held in relatively low esteem, a relatively low-buck exotic that wasn't welcome at the local concours events. Its reputation has improved significantly in the last decade or so, but still, this is an odd marriage of convenience. At least it looks really sharp, with crisp lines and a classic Bertone feel without being too overly retro. Ares says the Panther is undergoing final testing at the company's facility in Modena, and will be available for purchase in late 2018. What's entirely unclear is how it all works. We assume a Panther buyer will need to drop off a brand new Huracan for conversion. What happens to the Huracan's existing bodywork? Perhaps part of the business model is making a pretty penny by reselling panels for wrecked Huracans. Who knows? Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

The rationale behind Lamborghini's Urus

If you've been following developments in Sant'Agata Bolognese lately, you'll know that the world's most unabashed supercar producer is adding an SUV. Code-named "Urus," it will join the brand's existing two-model (Aventador/Huracan) lineup. It's a bold move for a company with a reputation built on iconic two-seaters including the Miura, Countach, and Diablo, and by its CEO's own admission the decision "will radically change Lamborghini." Why risk the company's exclusive, extroverted image on a vehicle associated with mundane tasks and parents who can't bear the thought of driving a minivan? Two reasons, says CEO Stephan Winkelmann. "The SUV Segment is still fast growing worldwide," he notes. Indeed, global demand for SUVs is up 88 percent since 2008, making utility vehicles the fastest-growing segment around the world, according to IHS Automotive. Utilities now comprise 19 percent of the global vehicle market. In addition, "sales can be equally distributed over our three major regions...the Americas (the US is Lambo's top market), EMEA (Europe, Middle East, Africa), and Asia Pacific." Lamborghini expects Urus to double sales from its current 2,500 cars per year to nearly 5,000. Adding a third model line "supports more consistent volumes and competitiveness of the company and our dealers," he continues. Further, Winkelmann maintains that an SUV fits the DNA of Lamborghini. "Our brand has a history of many types of cars such as GTs, super sports cars, and with the LM002 from 1986 to 1992, even an SUV. We learned together with our designers and product people that the SUV represented this opportunity the best." Structural implications include an expansion of the diminutive company's roughly 1,200-employee workforce by 50 percent, or 500 new hires, and the construction of a new facility near its headquarters to build the Urus. Building the new Lamborghini in Bologna is key to differentiating Urus from the other Volkswagen Group premium SUVs (Bentley Bentayga; Porsche Cayenne; Audi Q7 and Q8; and Volkswagen Touareg) that will share the same platform, and Winkelmann put great effort into persuading VW the move made economic sense. "We worked many months building the business case for approval because we are convinced the SUV will be a success and the best place to build it is in Sant'Agata Bolognese," Winkelmann stresses. "We are not simply adding another line in an existing building. Rather, we are talking about greenfield construction.

1971 Lamborghini Countach LP prototype 500 lives again

On March 11, 1971, Lamborghini unveiled the Countach LP 500 prototype at the Geneva Motor Show on the Carrozzeria Bertone stand. Lamborghini had also brought the reworked Miura P400 SV to the show, and believing it would be the star, had placed the Miura at its own stand and dispatched the Countach to the design house stand. Admittedly, Lamborghini had done the same thing in 1966 when the Miura debuted in Geneva. The Countach ruled the 1971 show and was soon on magazine covers around the world. The Italian house spent three years developing the prototype for production, putting the Countach LP 400 on sale in 1974. The prototype sacrificed its life during crash testing for the production model. Now the prototype is back, or the best facsimile thereof. Lamborghini says "an important collector" approached the firm in 2017 asking if they could recreate the yellow shock that started the 50-year craze for V12 engines and scissor doors. That customer might have got his idea from the 1971 Miura P400 SV prototype that Lamborghini restored in 2017 using archival documents. So the automaker's classics division, Polo Storico, went back to the archives for drawings, documents, meeting notes and pictures; interviewed people who were there at the time; and contacted suppliers like Pirelli for an updated version of the Cinturato CN12 and paint maker PPG for the Giallo Fly Yellow Speciale color. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. It took 2,000 hours for the design house, Lamborghini Centro Stile, to reproduce the bodywork, all of it hand-beaten as it was in 1971. It took more than 25,000 hours to recreate the entire coupe with parts that were either original, restored, or fabricated from scratch ranging from the platform frame (instead of the tubular frame in the production car) to the partially electronic instrumentation. Lamborghini didn't mention the engine, though. The prototype contained a 5.0-liter V12; the production model downsized that for a more reliable 4.0-liter unit. We'll guess a collector committed enough to pay for 25,000 hours of Lamborghini work wouldn't compromise on the heart of the matter. Whatever's back there, it sounds righteous in the video.  The result is now on display in the concept class at the Concorso d'Eleganza Villa d'Este.