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Lamborghini Urus pair completes 4,000-mile trip across Japan

Two Lamborghini Urus crossovers have completed a month-long journey across Japan. Conceived as a marketing stunt, the pair traveled over 4,000 miles, collecting some truly breathtaking scenery along the way. The idea of a long-distance drive to promote a new vehicle has been a long-held tradition in Japan. It was a much bigger achievement back in the 1960s, when Japan's expressway system was just getting underway. Many local roads were still rough, and it was considered uncommon for cars to drive all-out at high speeds for sustained lengths of time. Nowadays, it's not particularly difficult for any modern car to complete such treks, especially when you're talking about a 641-horsepower, 626-pound-foot luxury SUV. In fact, it must be quite the exercise in restraint in modulating the 4.0-liter V8, capable of a 190 mph top speed, since the highest speed limit in Japan is about 75 mph and speed cameras are everywhere. Still, it was a chance for Lamborghini to capture some beautiful photos along the way. The Urus almost looks out of place against ancient shrines and lush bamboo forests. They even paused to shoot at Himeji Castle in Bizen City and Shirakawa village in Gifu Prefecture, both UNESCO World Heritage sites. From snowy mountains to rocky coastlines, cherry blossom-lined avenues to massive steel bridges connecting Japan's islands, the variation in backdrops is something to behold. The two Urus vehicles used in the trip were finished in Giallo Inti (yellow) and Blu Astraeus (dark blue), both featuring a customizable Lamborghini paint option called Pearl Capsule. Created by Lamborghini’s Centro Stile design department, it basically adds a black finish to the roof, spoiler and front air dam. Cabin-wise, Pearl Capsule adds two-tone coloring, hexagon stitching on the seats with carbon fiber and black anodized aluminum details throughout the interior. The option can also be paired with Arancio Borealis (orange) and Verde Mantis (green) exterior colors. The trip started in far western Japan on the island of Kyushu, then traced the country's northern coast along the Sea of Japan up to the northernmost island of Hokkaido. Then it snaked down the Pacific coast to its final destination of Tokyo. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Valentino Balboni launches Lamborghini parts company

After 40 years of helping Lamborghini develop some of the greatest supercars on the road, former test driver Valentino Balboni is going back to work. Balboni recently unveiled his own company, aptly named VB, which will specialize in aftermarket components for Lamborghinis. VB's first matter of business is to give Lamborghini's most hardcore supercar a better sound. Set to launch at the Concorso Italiano during this year's Pebble Beach Concours d'Elegance week, VB's first aftermarket part is a titanium exhaust system for the Lamborghini Aventador LP-750 SV. The titanium exhaust system weighs in at 13.8 pounds and is a bolt-on part that uses OEM mounts. Each exhaust system takes over 350 hours to make and will be limited to a production run of 30 units. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Pricing for the exhaust system hasn't been announced, but drivers with the means to pay hundreds of thousands of dollars for an Aventador SV should be able to afford some aftermarket goodies. Balboni has an extensive history with Lamborghini. After starting as a mechanic's apprentice, Balboni went on to become a test driver at Ferruccio Lamborghini's request. Before retiring in 2009, Balboni was said to have driven roughly 80 percent of the automaker's entire production. Lamborghini even named a supercar after him, the 2010 Lamborghini Gallardo LP550-2 Valentino Balboni, as a way of saying thank you. It looks like Balboni isn't done with Lamborghini, yet, and VB's titanium exhaust system for the Aventador SV should be an aural delight. Related Video: Featured Gallery VB Lamborghini Aventador SV Exhaust System Related Gallery Lamborghini Aventador LP 750-4 Superveloce: Geneva 2015 View 21 Photos News Source: Facebook, Valentino BalboniImage Credit: Valentino Balboni Auto News Aftermarket Lamborghini Performance exhaust system valentino balboni lamborghini aventador sv lamborghini aventador lp 750-4 superveloce

Lamborghini applies to trademark 'Huracan STJ' for another limited edition

When Lamborghini showed the 60th anniversary Huracans at Milan Fashion Week last April, automaker CEO Stephan Winkelmann said "The special editions of the Huracan not only celebrate the 60th anniversary of our brand, but also give our customers maybe the last chance to purchase an otherwise sold-out V10-powered Lamborghini." We wrote at the time that we thought "maybe" was a vital qualifier. The Huracan's twin-turbo V8 hybrid-powered successor isn't due until the end of this year; 18 months is a long time for the Sant' Agata brand to go without a special edition for the growing legion of buyers ready with six or seven figures sight-unseen. CarBuzz might have restored order to the world and proved us right, finding a couple of trademark applications with the European Union Intellectual Property Office (EUIPO) for a vehicle called the Huracan STJ. The J is for "Jota," the Spanish pronunciation of the letter "J," representative of the FIA rule book's Appendix J detailing sports car racing and homologation regulations (a connection that might or might not be true), and of Lamborghini's most focused road-going models for retail customers going back to the Miura Jota prototype in 1970. Since then, there's been a Miura SVJ, Diablo SE30 Jota, Aventador J one-off speedster and the Aventador SVJ.   The short money says this is a turned-up version of the Huracan STO, itself the most raucous version of the Huracan that sold out through the end of production more than a year ago. The long money says this could be a track-only coupe, despite every previous J designation being legal for the street. The fans of all things bully at Lamborghini Talk say there will only be ten made, one for each of the automaker's global regions, and all are sold out. One poster wrote that in December and January, Lamborghini approached prospective buyers with the chance to purchase the sole unit for their region. Our bet is that nary a "No" was heard.  It's possible the public will get its first and perhaps only look at the Huracan STO — outside of Pebble Beach or an RM Sotheby's auction — at Lamborghini's takeover of Italy's Imola Circuit on April 6 and 7. The festival is called Lamborghini Arena, the automaker calling it "The most extraordinary event in our brand's history." Could make a worthy entrance for an extraordinary new J. Related video: