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Lamborghini profiled on 60 Minutes for 50th anniversary

Even though we (meaning car enthusiasts as a whole) don't spend our days driving Lamborghinis, they're somehow a familiar, known quantity. We know we'll be wowed by a Lambo, and we have a pretty fair idea of what the sound and acceleration feel like. We know a Lamborghini is going to be wildly expensive, hopelessly impractical and eye-wateringly thirsty, but the charm that comes with the badge outweighs everything else.
We also recognize that we, as enthusiasts, are in the minority, and that the average joe is likely to be far more blown away by a Raging Bull than the average gearhead. That's what makes this an entertaining video. 60 Minutes explored Lamborghini right in the midst of its fiftieth anniversary, testing a Gallardo at Imola, tearing across the roads of Italy in an Aventador and exploring the Sant'Agata factory where all the magic happens. It's a bit of a long video, but it's a really fascinating look at how the mainstream views something extreme. Take a look below for the full, 12-minute clip.

Lamborghini museum relaunches as MUDETEC, the Museum of Technology

Lamborghini has relaunched and rebranded its museum in Sant'Agata Bolognese, Italy. From hence forth, it will be known as the MUDETEC, aka the Museo Delle Technologie, aka the Museum of Technology. The new museum will blend the old with the new using interactive displays to both remember the breakthroughs of the past while exploring current and future directions. Lamborghini says it focuses on "safeguarding and conveying the values, driving passion, and future-focus that are the mark of Lamborghini." At opening, the museum will display the "Future Shapers since 1963" exhibition. It features a "virtual journey" through time with a different car representing each decade. For the '60s, Lamborghini chose to highlight the 350 GT, what the company calls its first sports car, the Miura, and the Espada. The Countach is the mark of the '70s, the LM002 represents the '80s, and the Diablo GT is featured for the '90s. For 2000 on, Lamborghini chose the Sesto Elemento. The Asterion, the Huracan Performante, the Aventador SVJ, the Huracan EVO, and the Urus help round out the exhibit with some of the company's newest innovations. In addition to serving as a walkable recording of the company, the new museum will host two student workshops. One, named "Vehicle Set-up and Ergonomics," will teach dynamics, aerodynamics, and structural vehicle development. The other, named "Carbon Fiber and Its Technology," will teach performance through the art of weight reduction, with a focus on Advanced Composite Lightweight Structures Development. Extra activities include a virtual driving simulator, a 360-degree immersive "brain room," and an Ad Personam area, where people can configure and customize cars they likely cannot buy. The exhibit is already open and will run until October 2019.

Lamborghini unveils customer-commissioned one-off SC20 barchetta

Lamborghini unveiled the mysterious roof-less supercar it has been testing on and off the track for the past few months. Called SC20, it's a one-of-a-kind model positioned at the intersection of road cars and track cars. Developed by Squadra Corse, the firm's in-house racing division, the SC20 was built at the request of a customer who eagerly participated in nearly every step of the design process. Lamborghini explained the project's goal was to transfer some of the lessons it learned on the track (notably those related to aerodynamic technology) to a street-legal car that falls in line with its current design language without copying an existing model. Mitja Borkert, the head of the company's design department, cited the Diablo VT Roadster, the Aventador J, the Veneno Roadster, and the Concept S as sources of inspiration. Up front, the SC20 is less angular than the Aventador S, though it's still immediately recognizable as a member of the Lamborghini family, and its vents are modeled after the Huracan Evo GT3's. Out back, the rear lights are reminiscent of the ones fitted to the Sian, but the fascia wears a markedly more aggressive design that incorporates a sizable wing with three positions called low, medium and high load, respectively, a deep diffuser and vents that let hot air escape the engine bay. Viewed from the side, the SC20 is characterized by the complete lack of a windshield, a layout which provides an unobstructed view of the Alcantara upholstery on the dashboard and of the carbon fiber panel that covers the digital instrument cluster. All told, the SC20 is much closer to a barchetta than to a conventional convertible. Bare carbon fiber on the dashboard, the firewall, the door panels and the center console hints at the SC20's lightweight construction. Lamborghini used the composite material to make the seat shells, too, and it machined the door handles out of solid aluminum. The center console houses a slanted touchscreen which displays the infotainment software that the Italian company developed in-house and released on the Huracan Evo. Although the Aventador's replacement will go hybrid, the SC20 eschews electrification. It's powered by a naturally-aspirated 6.5-liter V12 which produces 770 horsepower at 8,500 rpm and 531 pound-feet of torque at 6,750 rpm. It spins the four wheels via an Independent Shifting Rod (ISR) seven-speed automatic transmission linked to a pair of shift paddles and a central electronic differential.