2009 Lamborghini Gallardo Lp560-4 Blacked Out E-gear 2-door Coupe on 2040-cars

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Lamborghini wants to grow, but it will never become big

Lamborghini had a record year in 2021: it delivered 8,405 cars, an increase of 13% over 2020 and, tellingly, 6,803 units more than in 2011. Almost all of the company's production capacity for 2022 is spoken for, so its popularity doesn't look like it's going to wane anytime soon. Andrea Baldi, the head of the Americas region for Lamborghini, sat down with Autoblog to talk about what this growth means for the future. "We have more than a year-long waiting time for every model. Even for the Huracan, which we launched in 2014. It's not just the STO; it's the all- and rear-wheel-drive variants as well. We pre-sold the Aventador Ultimae in three weeks in July 2021, which was a record," Baldi pointed out. The more family-focused Urus has been hugely popular as well; it's the best-selling Lamborghini with 5,021 deliveries in 2021. Lamborghini plans to continue growing in the coming years, it will notably unveil four new models in 2022, but there's a set limit to how far it can stretch. The executive team's idea is not to rival Audi in terms of size, or even Porsche. "We definitely want to scale up our production a bit. The big chance for us is the jump into hybridization, because it means that we'll get a new generation of cars. We'll start in 2023 with the Aventador's successor, and the entire range will gradually be electrified after that. This gives us an opportunity for the Aventador and Huracan successors to have a production line that can make more cars," Baldi revealed. He stopped short of telling us precisely how many more, but the increase will be relatively small — and maintaining the brand's exclusivity will be of paramount importance. "The idea will always be to have one car less than demand," he noted. "We will always have a waiting time but it should be shorter, so we need a little more production capacity. If you sit in front of your house and watch 10,000 cars go by, one will be a Lamborghini. We're talking about a small-digit percentage increase, but for a luxury brand it will be a big change," Baldi added. Going hybrid unlocks other opportunities, like the ability to reach new buyers while letting the firm stay on the right side of ever-stricter regulations. And yet, many of its customers still associate a super-sports car with a mighty internal combustion engine.

Lamborghini Huracan Performante is getting a drop-top version

If you just released a specialized, lightweight track weapon with fancy active aerodynamics, what would you do next? If you said chop the car's top off, you must work for Lamborghini, because that's just what the company is doing to its Huracan Performante. Our spy photographer has caught roadster versions of the ultimate Huracan out during testing. The car looks pretty much as you would expect. The lower body work from the front bumper back is all effectively carry-over from the coupe. The rear wing looks to have the same shape and functionality, too. Where things really change is with the engine cover. Like the normal Huracan roadster, the Performante loses the glass engine cover in favor of an opaque cover and a hard tonneau for the top. The engine cover features larger vents at the base of the wing's pedestals, and they appear to have large scoops at the other end. In addition to the new engine cover, this Performante roadster has different wheels which seem to be taken from the standard model. However, these will likely be swapped for the coupe's mesh-style wheels. A close examination shows that the wheels are shod in Pirelli P Zero Corsas that are probably the same compound as the standard tires for the Performante coupe. While this won't be the first time Lamborghini has built a roadster out of its high-performance entry-level sports car, the decision to turn the new Performante into one seems a little strange considering the effort to lighten it and endow it with magical aero. Even more so when the result is a car that Lamborghini claims laps the Nurburgring faster than the bonkers Porsche 918 Spyder. It feels like a step backwards to add a retractable top that probably weighs more and messes with the aerodynamics. But then, Lamborghinis are known mostly for being flashy and fast, and this Performante convertible will fill both criteria with ease. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Dad Invites Lamborghini Owners To Son's Birthday Party

The resulting unalloyed joy, as you'll see in the footage below, is priceless. One of my defining moments as a budding car enthusiast came the first time I got to see a Lamborghini up close. I was out in Los Angeles visiting a relative with my mother and sister, and I took the change of scenery as an opportunity to look for more exotic cars than my middle-class Midwestern upbringing would usually encounter. We were on a walk, when off in the distance I saw – and heard – something extraordinary: An early '80s Lamborghini Countach, black with those bronze five-hole wheels, pulling into a parking spot. My mom still takes great joy in periodically retelling the events of that day, and as the story goes, I joyfully took off without warning, chasing the car down the street shouting "Lamborghini!" "Lamborghini!!" in my best eight-year-old Italian accent. I must've still been adorable, because the owner not only let me sit in his car, scissor door open and ridiculous grin on my face, he left me playing around in its interior, nonchalantly telling me to shut the door when I was done. Just like that, he left, disappearing into a shop across the street. I can't tell you how long I sat in the car, or how many photos I demanded my mother take of me with my borrowed Bell and Howell, but I can remember being astounded at how low it was – I could crouch as if sitting on the bumper and still see over it! That was around 30 years ago, and I still have a couple of those dog-eared pictures. Funnily enough, my memorable Lamborghini encounter is pretty similar to that of the young boy featured in this video. At age seven, however, Jacob is clearly ahead of the curve. As the story goes, his father left a message on Lamborghini Los Angeles North's Facebook page, asking if someone with "a kind heart" would help him help make his Lamborghini-fanatic child's birthday wish come true. And "come true" it did, with the dealership helping organize not just a ride-along in an Aventador, but also a small cavalcade of other Lambos, all of which all showed up unannounced at his house on Jacob's birthday. The resulting unalloyed joy, as you'll see in the footage below, is priceless. As car enthusiasts, most of us have been lucky enough to have memorable defining car experiences, those fleeting moments in our personal back catalogs that have come to mean so much more than they first appeared to be.