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Lamborghini CEO says Urus brings lots of new customers from Russia and India

The new Lamborghini Urus might turn out to be a golden goose for Lamborghini. The twin-turbo V8 SUV is finding new customers for the Italian supercar manufacturer, and in an interview with CNBC, Lamborghini's CEO Stefano Domenicali says the reception for the $200,000 vehicle has been unexpectedly "fantastic." The outlook for Lamborghini's 2018 sales is projected at 5,000 cars, and the Urus could account for over a thousand of those. By 2020, Lamborghini would be building some 8,000 cars per year, and over a half of those would be Urus sales. Domenicali says that would be a point where Lamborghini would restrict its growth, as does rival Ferrari, to keep its supercar brand exclusive. The head of Lamborghini's Asia Pacific sales, Andrea Baldi also says the manufacturer will "always make sure" that demand for its cars is higher than the supply. If making SUVs turns out to be a success for Lamborghini, the key might be hidden in the nameplate of the Urus. It's indeed Russia that looks to be a fertile land for Urus sales, since it's a country with both demanding roads and demanding customers. Domenicali says Russian roads have made it hard to sell traditional Lamborghini products, but the SUV should find a strong customer base there. India is another significant new market for the Urus, for similar reasons. And as for the influx of new Lamborghini customers: a growing part of them are cryptocurrency investors. It looks like bitcoin bros will only accept a Lamborghini as the token of their newfound success. "These are young people that want to become very rich with a high-risk investment," said Domenicali. "And our customers are young as well, and very aspirational. They are not shy. So I think there is a connection." Related Video: News Source: CNBCImage Credit: AOL/Drew Phillips Lamborghini Crossover SUV Luxury Performance stefano domenicali

Lamborghini's first EV will be a sports car with usable rear seats

Lamborghini's first series-produced electric car will make its debut by the end of the 2020s. We know the EV will arrive as a fourth model line, not as a battery-powered version of an existing car, and the brand revealed some of the areas it's focusing on during the design phase. Company boss Stephan Winkelmann recently confirmed the yet-unnamed EV will arrive as a grand tourer with a 2+2 seating layout, so it will bring Lamborghini back to a segment it left many decades ago. Federico Foschini, the firm's chief marketing and sales officer, revealed that the rear seats won't be merely for show: He told Motor Authority that they'll be "comfortable." Reading between the lines suggests that the EV will fill the gap between Lamborghini's two-seater super-sports cars, such as the new Revuelto flagship, and the family-friendly Urus SUV. Foschini added that two adults will be able to travel in the EV's back seats. This is fairly rare in 2023: most of the 2+2s currently on sale, including the Porsche 911, have rear seats that are best left to small kids. One of the few exceptions is the new, second-generation Maserati GranTurismo, which is surprisingly spacious for its segment. The Bentley Continental GT is also big enough to accommodate four adults. It's too early to provide technical specifications because the EV isn't scheduled to land in showrooms until 2028 at the earliest. Regardless of what the model is powered by, Foschini noted that the development team is shooting for over 300 miles of range. "This is what you need, because it's a full electric vehicle. You have no alternative range," he told Motor Authority. Note that "over 300 miles" is the best-case scenario; the executive clarified that the total number will depend on the driving mode selected, which is also true for combustion engines. More details about Lamborghini's upcoming electric model will emerge in the coming months. In the meantime, the Italian brand is preparing to electrify its entire range by 2024. The first step on this path is the aforementioned Revuelto, which uses a gasoline-electric hybrid system built around a new, 6.5-liter V12 engine. Next is the successor to the Huracan, which will reportedly use plug-in hybrid technology as well.

Lamborghini Urus production body revealed in spy shots

After years of concepts and teasers, we finally have a our first look at the production version of the upcoming Lamborghini Urus. While these spy shots don't feature much variety, they do give us a fairly decent look at the front and side of the new model. Although there appear to be a number of changes from the concepts, it's still undeniably a Lamborghini. The Urus appears to wear the new Lamborghini face, similar to that of the updated 2017 Lamborghini Aventador S. The shape is generally the same as the concept, but it's been tamed and pulled back slightly. The intakes in the bottom corners are far smaller than the concept, and the entire front appears far more blunt and upright. The headlights look about the same, but it's hard to tell for sure through all of the camouflage. Around the side we can see that the wheel arches, though smaller, are generally the same shape as the concept. The crease in the door is still present, but far less aggressive. The mirrors are totally different than the miniscule ones fitted to the concept. The bold, sloping BMW X6-esque roofline looks nearly identical, though the production car has been fitted with roof rails. Unfortunately, we don't have any pictures of the rear to tell how aggressive that roofline really is. Earlier this week, Lamborghini confirmed full production will start in April. That means we should see a final production version fairly soon. Look for a twin-turbocharged V8 and an a plug-in hybrid system in the final version. This may not be as tough as the old Rambo Lambo, the LM002, but it still doesn't look like anything else on the road. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery Lamborghini Urus spy shots Related Gallery Lamborghini Urus Concept: Monterey 2012 View 10 Photos Image Credit: CarPix Design/Style Spy Photos Lamborghini SUV