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Lamborghini museum relaunches as MUDETEC, the Museum of Technology

Lamborghini has relaunched and rebranded its museum in Sant'Agata Bolognese, Italy. From hence forth, it will be known as the MUDETEC, aka the Museo Delle Technologie, aka the Museum of Technology. The new museum will blend the old with the new using interactive displays to both remember the breakthroughs of the past while exploring current and future directions. Lamborghini says it focuses on "safeguarding and conveying the values, driving passion, and future-focus that are the mark of Lamborghini." At opening, the museum will display the "Future Shapers since 1963" exhibition. It features a "virtual journey" through time with a different car representing each decade. For the '60s, Lamborghini chose to highlight the 350 GT, what the company calls its first sports car, the Miura, and the Espada. The Countach is the mark of the '70s, the LM002 represents the '80s, and the Diablo GT is featured for the '90s. For 2000 on, Lamborghini chose the Sesto Elemento. The Asterion, the Huracan Performante, the Aventador SVJ, the Huracan EVO, and the Urus help round out the exhibit with some of the company's newest innovations. In addition to serving as a walkable recording of the company, the new museum will host two student workshops. One, named "Vehicle Set-up and Ergonomics," will teach dynamics, aerodynamics, and structural vehicle development. The other, named "Carbon Fiber and Its Technology," will teach performance through the art of weight reduction, with a focus on Advanced Composite Lightweight Structures Development. Extra activities include a virtual driving simulator, a 360-degree immersive "brain room," and an Ad Personam area, where people can configure and customize cars they likely cannot buy. The exhibit is already open and will run until October 2019.

Lamborghini Miura from 'The Italian Job' is for sale

Just one month ago we posted on "The Ultimate Lamborghini Miura" going up for sale, a 1968 Miura that had been turned into a built-to-race Miura Jota. This one might be even better, and it is certainly more famous: the 1968 Miura P400 from the opening scene of the movie The Italian Job. Two Miuras were used in that opening scene and some aren't sure that this is one of the actual movie cars, but most sleuths believe it is – and the story of its history since filming is so wild, it could have come from the movie. Iain Tyrell, the owner of Cheshire Classic Cars in England, said he received a tip last Christmas that the Miura was in Paris. The coupe's owner led him to a secret, underground parking garage and gave him three hours to verify that it was indeed from The Italian Job, a challenging task since no one knew what happened to the car since Paramount Pictures returned it to Lamborghini at the end of filming in 1968. It seems that Lamborghini sold the Arancia-colored coupe to an Italian dealer, and it had four owners up to 2005 when Norbetto Ferretti bought it. Ferretti is not only one of the founders of the Ferretti shipbuilding group, he is the son of the dealer who bought the Miura from Paramount after the movie - and neither Ferretti nor any of the car's previous owners realized it. Octane magazine ran a 15-page feature in its March issue with all the forensic details matching this car to the movie car, however, even the magazine says it can't be sure. A different classic car broker recently put it up for sale, but that broker still doesn't believe it's the movie car. Top Gear called the film car "the coolest car in the world" in 2004, and if it is the real deal it's said to be worth more than one million pounds, or $1.5M US. Tyrell and his partner Keith Ashworth have listed the car for sale, the price "POA," which means "price on application" in UK-speak. In layman's terms that means, "Bring money." In the video below you can see the star of the show in the movie's opening scene. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Lamborghini says handling, not flat-out speed, is the new benchmark

Speed has played a significant role in defining Lamborghini's image since the brand's inception in 1963, but the type of velocity it aims to achieve is changing direction. One of its top executives opined that handling, not 0-60-mph times or maximum speed, is the new benchmark in the supercar segment the company calls home. Francesco Scardaoni, the head of the Italian company's Asia-Pacific operations, explained achieving the quickest possible sprint from 0-60 mph and the highest possible top speed used to be what defined a Lamborghini. Rivals aimed to rule the chart, too, so exotic brands spend decades taking turns trying to outgun each other by shaving a tenth of a second from — or adding a few miles per hour to — their respective times. EVs moved the goalpost in the 2010s, according to Scardaoni, because their powertrain develops maximum torque right away. "If you go back to 10 years ago, probably when we were asked the parameters to measure a car with we would say top speed, acceleration, and then handling. Top speed then became a secondary measure, and acceleration the first one. Now, basically [with electrification] is no more that important. because it's quite easy for those kind of power units to have amazing results in acceleration," he explained in an interview with Car Advice. Exemplified by the Huracan STO introduced in 2020, the shift represents a dramatic about-face for the engineering team led by Maurizio Reggiani. Speed is easy to quantify; if we tell you that a Bugatti Chiron takes 2.4 seconds to reach 60 mph from a full stop, or that it maxes out at 304 mph, you know exactly what it can do. Handling, on the other hand, is difficult to put a number on. Gs on a skidpad is one measure, but that's only a small part of the handling equation. There's no unit of measurement that describes how a Divo feels on a winding Sicilian road. Scardaoni hinted that focusing on handling is a way to keep exotic supercars relevant in the coming years. Electric hypercars are ostensibly on their way, including the Rimac C_Two and the Pininfarina Battista. Closely related, both allegedly take under two seconds to sprint from 0-60 mph thanks in part to a 1,900-horsepower drivetrain, yet they weigh approximately 4,300 pounds; they're heavier than a Mercedes-Benz S-Class. Neither are in the same league as, say, the Huracan, but they're good examples of the pros and cons of electrified performance.