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Lamborghini Urus SUV to be assembled in Slovakia

Lamborghini is known for many, many things. Beautiful, exotic and expressive styling, extreme performance and eye-watering prices are Lambo hallmarks. But the Raging Bull is perhaps best known for building its cars by hand... in Slovakia?
No, it's known for building its cars in Italy. But with the Urus SUV, which is already a departure (although not an unprecedented one) from your traditional Lamborghini, the brand could move construction outside the boot-shaped country, and east, into the former Soviet state.
The move will see the Urus, which will ride on a modified version of the Volkswagen Group's MLB platform, screwed together alongside the VW Touareg, Audi Q7, Porsche Cayenne and Bentley's eventual SUV at VAG's Bratislava factory. In terms of consolidating production in one factory, it's clearly a clever move. Still, we wonder if setting up Urus production outside of the Sant'Agata factory and in the sprawling Bratislava facility won't lessen the specialness inherent in Lamborghini products.

Volkswagen Group's Vision 2030 strategy could bring revolution to the brands

One would expect a corporate plan called "Vision 2030," looking 11 years ahead through wildly tumultuous times, to involve great change and numerous forks in numerous roads. According to Automobile's breakdown of Volkswagen's path forward, though, the plans contain some lurid potential surprises. The ultimate aim is return on investment, and that means ruthless reorganization of a conglomerate with eight primary car brands, two car sub-brands, and Ducati motorcycles. The first two Vision 2030 cornerstones Automobile mentions are near boilerplate: Production network restructuring, and "streamlining of key technologies." The latter two are the ones that could upend what we know as the Volkswagen Group: focusing on the Group's core brands — meaning Audi, Porsche, and VW — and transitioning to EVs, autonomy, and other mobility solutions. Based on the report, a quote from Audi's CTO referring to the Audi brand could cover how the Group plans to handle all of its brands: "We need to find a sustainable solution for the indefinite transition period until EVs eventually take over." The boutique divisions adjacent to carmaking, Ducati and Italdesign, look likely to be spun off. For the halo car brands — Bentley, Bugatti, and Lamborghini — apparently shareholders want double-digit returns on investment, and the trio doesn't have long to hit the target. One eyebrow raiser is when the report states, "Bugatti is tipped to be gifted to [ex-VW Group Chairman] Ferdinand Piech." Piech fathered the Veyron during his tenure at VW, and it was thought he commissioned the La Voiture Noire, but he's lately stepped so far back from VW that he sold all his shares in the Group. Automobile quoted a senior strategist as saying of money-losing Bentley, "Why invest on a backward-looking enterprise when you can support a trendsetter? A proud history and excellent craftmanship alone don't cut it anymore." We guess no one at Ferrari, McLaren, or even Porsche got that memo. Bentley is reportedly close to being put in time out, and if brand CEO Adrian Hallmark can't right the Crewe ship, the hush-hush Plan B is to prop the Flying B up enough to lure a buyer. As for Lamborghini, caught between two masters at Audi and Porsche, even record-breaking numbers at the Italian supercar maker barely staved off sacrilege. It's said that VW brand CEO Herbert Diess considered putting a 5.0-liter Porsche V8 into the Aventador successor.

Lamborghini confirms Urus SUV will be its only plug-in hybrid

According to Autocar, we'll be seeing the first production hybrid Lamborghini soon. The publication reports that Lamborghini's research and development chief, Maurizio Reggiani, confirmed that the Urus SUV will be offered with a plug-in hybrid powertrain. This would also makes sense considering former Lamborghini CEO Stephen Winkelmann's statement that if the company ever produced a hybrid, the Urus would be "the logical place for it to launch." Aside from this, Reggiani revealed nothing more about the gas-electric Urus. Reggiani did, however, provide some insight to Autocar into Lamborghini's powertrain decisions. He told the publication that the Urus's already confirmed twin-turbo V8 was chosen because of a need for torque in an SUV. With this in mind, it will be interesting to see what the company does with the hybrid since a big enough electric motor (or motors) could provide a remarkable amount of torque and, in turn, some impressive performance figures. Lamborghini has even shown this potential in the Asterion concept, which produced 910 horsepower from a 5.2-liter V10 and three electric motors. Of course we'd expect an Urus hybrid to be much less potent and probably connected to a version of the turbocharged V8. Reggiani also told Autocar that, just as the Urus has specific powertrain needs, the supercars do as well. He said that the company has no intention of adding turbocharging to any of its cars. On this subject, he told the publication, "A supercar is completely different; you need the responsiveness of the engine, to feel the spark of every cylinder." It will be interesting to see how long people like Reggiani can keep turbocharging and hybrid assistance out of the sports cars in the face of stricter emissions targets. He hints that future advancements in weight reduction and other areas may be key to that. It's certainly nice to hear that there are people at Lamborghini that still value the subjective aspects that make sports cars great. It's also news that's sure to put fans of Lamborghini's classic, naturally aspirated sports cars at ease. Related Video: