2008 Lamborghini Gallardo Spyder E Gear on 2040-cars

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Ares Project Panther is a Lamborghini Huracan in DeTomaso Pantera's clothing

Ares is nothing if not ambitious. The Modena-based company specializes in low-volume, boutique reimagining of existing vehicles. That's not a terrible business to be in, if you can make money, and after all this is how many of the famous names in styling came about: Pininfarina, Ghia, Bertone, and Karmann. So far, Ares has announced many projects, including a two-door Bentley Mulsanne and a rebodied Mercedes-AMG G63 called the X-Raid, but the new Project Panther is the most ambitious yet. It appears to be a rebodied Lamborghini Huracan heavily inspired by the classic DeTomaso Pantera, although unlike that car it'll retain the Lamborghini V10 instead of adopting an American powerplant. Which is an odd choice, if you're into the Pantera – and frankly, an odd choice if you're into Lamborghinis. A completely unique body, not inspired by any other make, would certainly be a valuable one-of-one for a well-heeled car collector. But the Pantera? For years it was held in relatively low esteem, a relatively low-buck exotic that wasn't welcome at the local concours events. Its reputation has improved significantly in the last decade or so, but still, this is an odd marriage of convenience. At least it looks really sharp, with crisp lines and a classic Bertone feel without being too overly retro. Ares says the Panther is undergoing final testing at the company's facility in Modena, and will be available for purchase in late 2018. What's entirely unclear is how it all works. We assume a Panther buyer will need to drop off a brand new Huracan for conversion. What happens to the Huracan's existing bodywork? Perhaps part of the business model is making a pretty penny by reselling panels for wrecked Huracans. Who knows? Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Lamborghini reveals Aventador Nazionale in Beijing

Special editions have proven themselves a great way for high-end automakers to get a little bit more for their wares, but they appear to be gradually being taken over by personalization programs that allow customers to order their exotic new wheels just as they want them. After all, what's the point in ordering a special color scheme someone else has chosen when you can choose it yourself, with special wheels and interior upholstery to match?
Lamborghini has just such a program. It's called Ad Personam, and like the customization catalogs offered by other automakers, it allows its clients to specify any range of stylistic parameters to suit their own taste. To showcase the program, Lamborghini brought a customized Aventador to the Beijing Motor Show. Called the Nazionale edition, it's got a white paintjob with tricolore racing stripes up the hood, anthracite wheels, and a blue leather interior.
It's similar to the Gallardo Tricolore that rolled out of Sant'Agata three years ago - the kind of treatment we'd otherwise call a special edition, but despite carrying a different name, it just goes to show the possibilities Lamborghini offers it customers. For the right price, of course.

Autoblog's exclusive Lamborghini Aventador SV Roadster photo shoot

Sometimes it just takes a few little tweaks to transform something from good to great, and that's definitely what Lamborghini's stylists manage to do with the Aventador LP750-4 SuperVeloce Roadster. While there's no question that the Aventador SV coupe is an amazing machine, slicking off the roof for the newest version is the perfect bit of tailoring to create something truly bonkers. Why are we talking about it again? Following the roadster's debut in Monterey, we arranged a date with the car and our photographer extraordinaire, Drew Phillips. The result is the absolutely magnificent gallery of photos you see above, that you're definitely going to want to view in high resolution. The engineers at Lamborghini HQ in Sant'Agata Bolognese, Italy, had a pretty easy job when the time came to the Aventador SV droptop because it carries over all the special parts from the coupe. Still, buyers have no reason to be disappointed with the 6.5-liter V12 making 740 horsepower (750 in metric ponies) and offering a screaming, 8,500 rpm redline. The seven-speed gearbox and all-wheel-drive system zaps the convertible to 60 miles per hour in less than three seconds and to a top speed of over 217 mph. Weight also falls by 110 pounds compared to the standard roadster to tip the scales at 3,472 pounds – some 110 pounds more than the SV coupe. It's the razor-sharp styling that really makes the SV Roadster a showstopper, through. The droptop still wears the coupe's carbon-fiber body panels but somehow makes them look even better. The key is removing the two top sections to create a small break in the roofline, and that little change is enough to accentuate the rear's curvy hips. The side-mounted intakes look big enough to carry extra passengers in a pinch. Removing the roof and reshaping the rear emphasizes the nacelles running behind the seats even more. These elements are somewhat visible on the SV coupe, but the engine cover largely hides them. Here, the angular shapes are brashly obvious and look directly inspired by an F-117 stealth jet. To make things even better for the driver, the rear window can be lowered to fully open the cabin to nature. The first deliveries to customers don't start until early next year, and the $530,075 starting price makes it about $37,000 more expensive than the SV coupe. Lamborghini likely doesn't have to worry about finding buyers for this beautiful machine, and production is limited to 500 units, 100 fewer than the hardtop.