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Lamborghini explains the challenges of putting Alexa in a 640-hp coupe

LAS VEGAS — Lamborghini and Amazon will continue their collaboration in a bid to bring an ever-greater degree of connectivity to the supercar segment, the Italian firm told Autoblog on the sidelines of CES 2020. Now that Alexa technology is available in the Huracan Evo, making it available across the rest of the range is relatively straightforward. Maurizio Reggiani, Lamborghini's research and development boss, explained adding voice recognition technology to a car like the 640-horsepower Huracan was easier said than done. "We had to split voice from the engine's sound, especially when the car is in Corsa [mode]. Alexa's engineering team spent a long time in Sant'Agata," he explained. Making the engine quieter so owners can pre-heat their oven while driving wasn't an option. The Huracan Evo released in 2019 is equipped with a relatively new, touchscreen-based infotainment system developed entirely in-house, so it was the ideal starting point. It was also one of the most challenging use cases for the engineering team, and not just because its two-seater cabin is small and noisy in the best possible way. "The V10's frequency is unique. If you take the V12 [in the Aventador S], it's much more regular. The V10's high frequency is one of the most difficult sources of sound to manage," Reggiani said. He stopped short of confirming when Lamborghini's other models will receive Amazon Alexa, though we wouldn't wait for the option to appear on the Aventador S because the model is at the end of its career, and its replacement — which will receive hybrid power — is right around the corner. Reggiani assured us adding Alexa to the Urus would be "much, much, much simpler," partly because its cabin is far quieter than the Huracan's. Why bother with technology when Lamborghini built its reputation mega horsepower? The answer is simple: Buyer demand. "We need to speak the same language as our new, younger customers," Reggiani said. "They want to ask, and to have. The car must be able to satisfy this kind of request." 

Lamborghini outlines electrification strategy, announces first EV

Lamborghini, one of the industry's fiercest defenders of the naturally-aspirated engine, is planning to electrify its range during the 2020s. It detailed the path it will follow to electrification, and it announced the road leads to an EV. Company boss Stephan Winkelmann named the three-part electrification strategy Direzione Cor Tauri, which is Italian for "towards Cor Tauri," a reference to the brightest star in Taurus — the constellation in the northern celestial hemisphere, not the Ford built over six generations. Significantly, he stressed that adding batteries and electric motors to a supercar's driveline will not dilute the hardcore performance that Lamborghini's image is built on. The first phase of the plan calls for celebrating the non-electrified internal combustion engine. Lamborghini wants to send it off with a bang, if you'll pardon the pun. It will flex its engineering muscles by unveiling two models powered by a naturally-aspirated V12 in 2021. Our crystal ball tells us at least one will be the long-awaited successor to the Aventador S. Act fast if you want one, because it undoubtedly won't stick around for as long as its predecessor. Lamborghini's first production-bound hybrid, the Sian (pictured as a roadster), arrived in 2019 as a sold-out, limited-edition model with a V12-electric powertrain. Some of the lessons learned during the project will permeate a series-produced hybrid model that's expected to make its debut in 2023. Advances in carbon fiber solutions and new technologies will help engineers offset the weight added by the battery pack. We don't know what kind of system the model will use, or where it will slot in the firm's portfolio. It might be a replacement for the Huracan Evo, however. The entire Lamborghini range will be electrified to some degree by 2024. Reaching this ambitious goal will require investing 1.5 billion euros (around $1.8 billion at the current conversion rate) to develop powertrains and other technologies. That's the largest cash injection the firm has ever received since its inception in 1963. Finally, the first series-produced electric Lamborghini will arrive at some point during the second half of the decade. It will arrive as a fourth model, meaning it likely will not be merely a battery-powered version of an existing car, but it's far too early to provide details like its name, the segment it will compete in, and the technology it will use.

Lamborghini to celebrate 50th Anniversary with new model

Lamborghini is planning to roll out a new car for the brand's 50th anniversary. Automotive News Europe reports the Italian automaker will unveil a special one-off machine to commemorate the date next year. CEO Stepahn Winkelmann has been tight-lipped about the vehicle, saying coyly, "It will not be a revival or a retro." Fortunately, with 2013 right around the corner, we shouldn't have to wait long to see what Lamborghini has up its sleeves for the special car.
The company has other big plans for the celebration and has reportedly invited owners to ship their cars to Milan, where they will then parade through Tuscany, Rome and Bologna before arriving at the Lamborghini factory in Sant'Agata Bolognese.
It's a good time for a party. Lamborghini has seen strong sales through 2012 despite the faltering European economy, and the Aventador coupe and roadster each have an 18-month waiting list.