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Lamborghini wants to grow, but it will never become big

Lamborghini had a record year in 2021: it delivered 8,405 cars, an increase of 13% over 2020 and, tellingly, 6,803 units more than in 2011. Almost all of the company's production capacity for 2022 is spoken for, so its popularity doesn't look like it's going to wane anytime soon. Andrea Baldi, the head of the Americas region for Lamborghini, sat down with Autoblog to talk about what this growth means for the future. "We have more than a year-long waiting time for every model. Even for the Huracan, which we launched in 2014. It's not just the STO; it's the all- and rear-wheel-drive variants as well. We pre-sold the Aventador Ultimae in three weeks in July 2021, which was a record," Baldi pointed out. The more family-focused Urus has been hugely popular as well; it's the best-selling Lamborghini with 5,021 deliveries in 2021. Lamborghini plans to continue growing in the coming years, it will notably unveil four new models in 2022, but there's a set limit to how far it can stretch. The executive team's idea is not to rival Audi in terms of size, or even Porsche. "We definitely want to scale up our production a bit. The big chance for us is the jump into hybridization, because it means that we'll get a new generation of cars. We'll start in 2023 with the Aventador's successor, and the entire range will gradually be electrified after that. This gives us an opportunity for the Aventador and Huracan successors to have a production line that can make more cars," Baldi revealed. He stopped short of telling us precisely how many more, but the increase will be relatively small — and maintaining the brand's exclusivity will be of paramount importance. "The idea will always be to have one car less than demand," he noted. "We will always have a waiting time but it should be shorter, so we need a little more production capacity. If you sit in front of your house and watch 10,000 cars go by, one will be a Lamborghini. We're talking about a small-digit percentage increase, but for a luxury brand it will be a big change," Baldi added. Going hybrid unlocks other opportunities, like the ability to reach new buyers while letting the firm stay on the right side of ever-stricter regulations. And yet, many of its customers still associate a super-sports car with a mighty internal combustion engine.

The Lamborghini Urus finally starts production in April

It's been years since Lamborghini pulled back the cover on the Urus, the automaker's first SUV since the bold and boxy LM002. Since then we've gotten a few details on the twin-turbo V8 and the plug-in hybrid system, but no one outside of Lamborghini has had a chance to get behind the wheel. According to company CEO Stefano Domenicali, the wait won't be much longer as Lamborghini's newest model is slated to start production this spring. In an interview with Digital Trends, Domenicali stated that pre-production models will start rolling off the line in April. That means it will still be a few months before the first batch reaches customer hands. According to The Drive, Lamborghini has significantly expanded its facility in Sant'Agata, Italy, in order to meet production demands. Annual output for the Huracan and Aventador will be capped at 3,500 cars each. Look for similar output for the Urus. We know that the Urus will get a plug-in hybrid system, but don't look for a battery-powered Aventador anytime soon. The Urus will be the only model that gets the system. There are still a lot of unknowns when it comes to the Urus, so look for final numbers on power, performance, and price closer to final production. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Digital Trends via The Drive Plants/Manufacturing Lamborghini Crossover Future Vehicles Hybrid Luxury Off-Road Vehicles Performance stefano domenicali

Lamborghini will unveil an enigmatic hypercar at the Frankfurt auto show

Lamborghini released a dark teaser image that previews a new model scheduled to break cover during the 2019 Frankfurt Auto Show. Posted on its official Instagram channel, the teaser shot asks more questions than it answers while giving us one more reason to look forward to the event. "Just open your eyes to the future," Lamborghini instructed its fans in the caption that accompanied the photo. That's not much to go off of, but the blacked-out image looks like it depicts the front of a low-slung supercar wearing Y-shaped LED running lights. The company's logo is the only other visible detail, but we see enough to tell whatever Lamborghini is teasing shares a few key styling cues with the striking Terzo Millennio concept unveiled as a design study in 2017.  This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.   The resemblance fills in another piece of the puzzle. Developed jointly with MIT, the Terzio Millennio ditched the Aventador's sonorous, naturally-aspirated V12 in favor of in-wheel electric motors fed by supercapacitor energy storage technology. These components aren't ready for production yet, but earlier rumors claimed the Terzo Millennio's strikingly futuristic design and proud emphasis on clean, eco-friendly performance would influence Lamborghini's first road-going gasoline-electric hybrid. We might be looking at the yet-unnamed model. Where it will slot in the Lamborghini range is up in the air, too. It's not replacing the Huracan, and the Aventador S is expected to stick around until the early 2020s. It doesn't look related to the high-riding Urus in any way, either, which hints it's a limited-edition model. Lamborghini has a proven history of previewing new cars with limited-edition models, so the Frankfurt-bound model could give the public an early taste of the car that will replace the Aventador S. We're also not ruling out the possibility that the car is somehow related to Lamborghini's interest in the new hypercar category created for the World Endurance Championship (WEC). None of these theories are mutually exclusive; the car could draw inspiration from the Terzo Millennio, hint at the Aventador's replacement, and give the Aston Martin Valkyrie a run for its money at Le Mans in 2020. The speculation around Lamborghini's next model will end when it makes its debut in Frankfurt 10.