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Lamborghini museum relaunches as MUDETEC, the Museum of Technology

Lamborghini has relaunched and rebranded its museum in Sant'Agata Bolognese, Italy. From hence forth, it will be known as the MUDETEC, aka the Museo Delle Technologie, aka the Museum of Technology. The new museum will blend the old with the new using interactive displays to both remember the breakthroughs of the past while exploring current and future directions. Lamborghini says it focuses on "safeguarding and conveying the values, driving passion, and future-focus that are the mark of Lamborghini." At opening, the museum will display the "Future Shapers since 1963" exhibition. It features a "virtual journey" through time with a different car representing each decade. For the '60s, Lamborghini chose to highlight the 350 GT, what the company calls its first sports car, the Miura, and the Espada. The Countach is the mark of the '70s, the LM002 represents the '80s, and the Diablo GT is featured for the '90s. For 2000 on, Lamborghini chose the Sesto Elemento. The Asterion, the Huracan Performante, the Aventador SVJ, the Huracan EVO, and the Urus help round out the exhibit with some of the company's newest innovations. In addition to serving as a walkable recording of the company, the new museum will host two student workshops. One, named "Vehicle Set-up and Ergonomics," will teach dynamics, aerodynamics, and structural vehicle development. The other, named "Carbon Fiber and Its Technology," will teach performance through the art of weight reduction, with a focus on Advanced Composite Lightweight Structures Development. Extra activities include a virtual driving simulator, a 360-degree immersive "brain room," and an Ad Personam area, where people can configure and customize cars they likely cannot buy. The exhibit is already open and will run until October 2019.

'Boy Wonder of Supercar Sales' talks Lamborghini

Brett David has a pretty darn good life. At 26 years old, he's the CEO of Prestige Imports in Miami, which puts him at the wheel of the largest Lamborghini dealership in the US. Prestige also happens to have moved more Audis than any other dealer in three years.
CNBC's Squawk Box had him on for a sitdown in a segment it called "Secret Lives of the Super Rich," where the network highlighted the burgeoning demand for Lamborghinis. Besides talking about the recession-proof Lambo market and his new-age clientele, David explained how he sold his first Lamborghini. At 17. To Missy Elliot. The whole video is really worth a watch, which you can do by scrolling down.

Lamborghini Huracan Sterrato prototype spied testing in the snow

Back in the summer of 2019, which seems like so much longer than two and a half years ago at this point, Lamborghini showed an interesting concept called the Huracan Sterrato. It was a lifted, widebody version of the mid-engine supercar, and its name literally translated to dirt. It was quite cool, and surprisingly grounded. And it must've been received well not just by us, but possibly customers, because these spy photos seem to indicate Lamborghini is working on a production model. There are a few indicators, but the most clear is the fact this test car has a noticeably taller ride height than its pavement-pounding predecessors. The concept, for reference, had an extra 1.85-inches of ground clearance. Furthermore, the prototype is sporting roof rails like those seen on the concept. Some other interesting additions that may or may not indicate plans for the production car include the skid plate up front, the additional lighting on the hood, and a new roof scoop up top. They're all clearly temporary additions, but the concept had bodywork that suggested some sort of skid plate, as well as auxiliary lighting. The roof scoop is a bit of a head-scratcher, though. We're not one to turn down a sweet mid-engine supercar scoop, but roof rails would seem to suggest carrying stuff on the roof, which would seem to directly block said scoop. On the other hand, that scoop could provide cleaner air when out in the dirt. Missing from the concept are the fat fender flares, but that's not too much of a surprise. We would expect the powertrain is basically the same as that of the Huracan Evo with a naturally aspirated V10 and all-wheel drive. It will probably have specific driving modes that adjust the traction and stability control systems for sporty, slippery driving conditions. We could also see the car being shown sometime either this year or next year, since it will likely be based on the current Huracan. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.