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Lamborghini Aventador Pirelli Edition available this summer

Lamborghini offers buyers incredible levels of performance combined with angular, avant-garde styling That grabs everyone's attention. Now, the Italian brand is giving its customers the chance to flaunt their supercars even more with a new Aventador Pirelli Edition. Designed to celebrate Lamborghini's relationship with Pirelli that goes back to the tires on the original 350 GTV prototype, these special-edition Aventadors keep all of the high-performance mechanicals and add a little extra to show off in two available looks. The first paints the roof, pillars, mirrors, engine cover and intakes matte black and gives the body a high-gloss finish in the buyer's choice of six colors. Alternatively, the supercars can have gloss black for those portions and paint the rest of the bodywork in a choice of four matte shades. Either the coupe or roadster can be ordered this way. Regardless finish, all of these Aventadors get a thin, red stripe over the roof, engine cover, mirrors and air intakes. The whole look is completed with red brake calipers (yellow for Rosso Mars models) and gloss-black wheels. As should be obvious, these editions wear the Pirelli tires, specifically P Zeros. The interior carries the motif inside. The seats are clad in black Alcantara and feature red stitching along with Lamborghini and Pirelli crests on them. The red stripe from the outside also covers the ceiling and seats, too. Naturally, a plaque identifies these models as part of this special-edition series. The Aventador's usual mechanical bits hide underneath the two-tone look, meaning each is powered by a 6.5-liter V12 pumping out 691 horsepower with power going to all four wheels. The Pirelli Editions are available for order now and deliveries start in the early summer of 2015.

Lamborghini reveals more details about the Aventador's hybrid successor

Lamborghini has released additional details about the Aventador's long-awaited successor. Called LB744 internally, the model will stand out as the company's first series-produced hybrid car, and the latest teaser gives us a better idea how the system is set up to behave. Quick recap: Power comes from a gasoline-electric hybrid drivetrain rated at about 1,001 horsepower and made up of a new, 6.5-liter V12, an eight-speed automatic transmission, and three electric motors. This configuration allowed Lamborghini to dial in a 44% front and 56% rear weight distribution; engineers also fitted stiffer anti-roll bars and reduced the steering ratio by 10% compared to the Aventador Ultimae.  Enthusiasts will have four driving modes called Citta, Strada, Sport, and Corsa, respectively, to choose from. They'll also be able to select one of three powertrain modes named Recharge, Hybrid, and Performance. As its name implies, Recharge relies on the V12 to charge the lithium-ion battery pack in a couple of minutes, for example. The LB744 is also capable of driving on electricity alone for short distances. Selecting Strada ("road" in Italian) caps the drivetrain's output at about 873 horsepower. Sport mode unlocks 894 horsepower and brings with it profile-specific settings for the transmission, the suspension system, and the active aerodynamic parts. Finally, selecting Corsa ("race" in Italian) unleashes the drivetrain's full potential and configures the drivetrain's electrified components for maximum performance. Drivers will also have the option of disabling the electronic stability control system, and the LB744 will come with a launch control function. Going hybrid allowed Lamborghini to add electric torque vectoring to the front axle. We're told that slowing down the front wheel that's on the inside part of a corner makes the LB744 more agile while improving stability during high-speed driving. This technology works hand-in-hand with the four-wheel steering and brake-energy recuperation systems; it sounds like there's a lot of electronic wizardry happening here. Details such as the car's weight haven't been released yet. All we know at this stage is that Lamborghini designed the LB744 around a new carbon fiber monofuselage that includes a carbon fiber front structure (in contrast, the Aventador used an aluminum front structure).

Lamborghini wants to grow, but it will never become big

Lamborghini had a record year in 2021: it delivered 8,405 cars, an increase of 13% over 2020 and, tellingly, 6,803 units more than in 2011. Almost all of the company's production capacity for 2022 is spoken for, so its popularity doesn't look like it's going to wane anytime soon. Andrea Baldi, the head of the Americas region for Lamborghini, sat down with Autoblog to talk about what this growth means for the future. "We have more than a year-long waiting time for every model. Even for the Huracan, which we launched in 2014. It's not just the STO; it's the all- and rear-wheel-drive variants as well. We pre-sold the Aventador Ultimae in three weeks in July 2021, which was a record," Baldi pointed out. The more family-focused Urus has been hugely popular as well; it's the best-selling Lamborghini with 5,021 deliveries in 2021. Lamborghini plans to continue growing in the coming years, it will notably unveil four new models in 2022, but there's a set limit to how far it can stretch. The executive team's idea is not to rival Audi in terms of size, or even Porsche. "We definitely want to scale up our production a bit. The big chance for us is the jump into hybridization, because it means that we'll get a new generation of cars. We'll start in 2023 with the Aventador's successor, and the entire range will gradually be electrified after that. This gives us an opportunity for the Aventador and Huracan successors to have a production line that can make more cars," Baldi revealed. He stopped short of telling us precisely how many more, but the increase will be relatively small — and maintaining the brand's exclusivity will be of paramount importance. "The idea will always be to have one car less than demand," he noted. "We will always have a waiting time but it should be shorter, so we need a little more production capacity. If you sit in front of your house and watch 10,000 cars go by, one will be a Lamborghini. We're talking about a small-digit percentage increase, but for a luxury brand it will be a big change," Baldi added. Going hybrid unlocks other opportunities, like the ability to reach new buyers while letting the firm stay on the right side of ever-stricter regulations. And yet, many of its customers still associate a super-sports car with a mighty internal combustion engine.