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Lamborghini Urus makes North American debut, will arrive in September

After officially revealing the production version of the new Urus last month, Lamborghini pulled the sheets off the super-SUV on Monday night at a private event at the Museum of Contemporary Art here in Detroit to give both North American media and customers of the brand their first look at the vehicle in the metal. It's the first time the Italian carmaker has had a presence in the Motor City during the Detroit Auto Show for quite some time, perhaps a sign of the importance placed on this model. The United States is Lamborghini's largest market, and the company expects nearly a third of its Urus production is destined to cross the Atlantic. If all goes to plan, the newly remodeled Sant' Agata Bolognese factory will have doubled its production output by this time next year. We will have a full eight months before we start to see how well Lamborghini can convince buyers to write checks, as the company tells us the first deliveries will start in September. With a starting price of $200,000, the Urus will have only a handful of competitors, namely the Bentley Bentayga and perhaps a very well-optioned Porsche Cayenne Turbo or Land Rover Range Rover SVAutobiography — though it now looks certain a Ferrari SUV is coming. Still, Lamborghini maintains that the Urus will be in a class of its own with its unrivaled horsepower-weight ratio and top speed of 189 mph. Related Video: Featured Gallery 2019 Lamborghini Urus: Detroit 2018 View 20 Photos Related Gallery Lamborghini LM002: Detroit 2018 View 9 Photos Image Credit: Live photos copyright 2018 Drew Phillips / Autoblog.com Design/Style Plants/Manufacturing Detroit Auto Show Lamborghini Crossover SUV Luxury Performance 2018 detroit auto show

Lamborghini gets to work on Huracan LP610-4 Super Trofeo

We all know the story of how Automobili Lamborghini got its start. The short of it is that Ferruccio, who had already started a successful tractor business, wanted to stick it to Enzo Ferrari, so he started making sports cars of his own. Lamborghini, however, never embraced motorsports to the same degree that Ferrari has - dabbling in Formula One engines in the early '90s and the occasional foray into GT racing - but these days the Raging Bull marque is getting more serious about racing. It partners with Reiter Engineering to field competition versions of its road-going supercars, and organizes its own one-make series with individual championships around the world.
That's where the new Huracán comes in. While the Ferrari Challenge has progressed from the 348 to the 355, 360, 430 and now the 458, the Lamborghini Super Trofeo has always been centered around the Gallardo. That's because the series only kicked off in 2009, and the Gallardo had been in production since 2003. But now that the Gallardo has been replaced by the Huracán, the Squadra Corse team is hard at work on their new Super Trofeo racer.
To that end, Lamborghini has recruited racing drivers Fabio Babini and Adrian Zaugg to conduct development work on the Huracán LP 610-4 Super Trofeo. Babini is a GT racing veteran who took a class win at Le Mans in 2001, while Zaugg came up the formula racing ladder, competing on A1GP and GP2 before signing on as a Lamborghini factory driver.

Lamborghini says handling, not flat-out speed, is the new benchmark

Speed has played a significant role in defining Lamborghini's image since the brand's inception in 1963, but the type of velocity it aims to achieve is changing direction. One of its top executives opined that handling, not 0-60-mph times or maximum speed, is the new benchmark in the supercar segment the company calls home. Francesco Scardaoni, the head of the Italian company's Asia-Pacific operations, explained achieving the quickest possible sprint from 0-60 mph and the highest possible top speed used to be what defined a Lamborghini. Rivals aimed to rule the chart, too, so exotic brands spend decades taking turns trying to outgun each other by shaving a tenth of a second from — or adding a few miles per hour to — their respective times. EVs moved the goalpost in the 2010s, according to Scardaoni, because their powertrain develops maximum torque right away. "If you go back to 10 years ago, probably when we were asked the parameters to measure a car with we would say top speed, acceleration, and then handling. Top speed then became a secondary measure, and acceleration the first one. Now, basically [with electrification] is no more that important. because it's quite easy for those kind of power units to have amazing results in acceleration," he explained in an interview with Car Advice. Exemplified by the Huracan STO introduced in 2020, the shift represents a dramatic about-face for the engineering team led by Maurizio Reggiani. Speed is easy to quantify; if we tell you that a Bugatti Chiron takes 2.4 seconds to reach 60 mph from a full stop, or that it maxes out at 304 mph, you know exactly what it can do. Handling, on the other hand, is difficult to put a number on. Gs on a skidpad is one measure, but that's only a small part of the handling equation. There's no unit of measurement that describes how a Divo feels on a winding Sicilian road. Scardaoni hinted that focusing on handling is a way to keep exotic supercars relevant in the coming years. Electric hypercars are ostensibly on their way, including the Rimac C_Two and the Pininfarina Battista. Closely related, both allegedly take under two seconds to sprint from 0-60 mph thanks in part to a 1,900-horsepower drivetrain, yet they weigh approximately 4,300 pounds; they're heavier than a Mercedes-Benz S-Class. Neither are in the same league as, say, the Huracan, but they're good examples of the pros and cons of electrified performance.