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Lamborghini unveils Aventador SVJ 63 Roadster and Huracan EVO GT Celebration

Lamborghini didn't stop at removing the roof of the limited edition Aventador SVJ in order to create the Aventador SVJ Roadster. Instead, the Italian carmaker puts its Centro Stile design division in a room with the Ad Personam customization division, and they came up with colored-keyed takes on what's called the Aventador SVJ 63 Roadster. The "63" refers to both the year Ferruccio Lamborghini founded his car company, and the number of open-topped SVJs that will be made. The eight exterior themes that will be exclusive to this car start with the one shown on the Pebble Beach concept lawn, in matte Grigio Acheso with details like the "SVJ" and "63" graphics in Arancio Dac. Matte Titanium center-lock wheels get Arancio locking plates.  The interior will offer three themes in the SVJ's usual materials, Alcantara and Lamborghini's CarbonSkin. A badge on the steering wheel plays off the "63" logo inscribed on the back wall in lasered Alcantara and CarbonSkin. The show car's cabin rocks it up with Grigio Octans, Grigio Cronus, and Arancio Dryope (orange), with the carbon fiber seats finished with white Q-Citura cross-stitching. The news about this car is little more than a public service announcement, though, since all 63 examples are already sold. Lamborghini put two more surprises in its Monterey trailer, the first being the Huracan EVO GT Celebration. Thanks to the Grasser Racing Team and Paul Miller Racing, Lamborghini's won both the 24 Hours of Daytona and the 12 Hours of Sebring two years in a row. Limited to 36 units — the combined race durations in hours — the Huracan EVO GT Celebration plucks the GRT livery motif for its street version. The display version wears Verde Egeria and Arancio Aten, but there are nine combinations possible by combining the three available primary body colors and three available secondary colors. The Huracan's hexagon design motif is used to frame the “11,” the number of the GRT racer that won Daytona and Sebring this year. Badges on the sides read "Daytona 24" and "Sebring 12," and the driver's B-pillar is adorned with a carbon fiber plate inscribed with "X of 36." Race fans who want to go all the way can order a Lamborghini Squadra Corse shield placed on the roof between Italian and U.S. flags, and laurel wreaths on the rear fenders. The interior borrows the primary exterior color for cross-stitching on the new racing seats introduced on this car.

Another Lamborghini Veneno for sale, this time for only $8m

There are some cars you expect to see coming up for sale often in the used car listings. Civics, RAV4s, F-150s... you know, the kind of car that they build by the thousand, build to sell, and build to last. More attention-grabbing for us, though, is when we see multiples of a rarer model coming up time and again in the same place. Like the Lamborghini Veneno, for example. The factory in Sant'Agata only made three of these coupes for public consumption, and each of them sold for about $4 million. So we were surprised when we saw one pop up on Mobile.de with a whopping $11 million price tag. But we were even more surprised to see another one for sale on the same site, just weeks later. Pictured with red details (instead of white like the last one), this example is listed as the first of the three made, with only 100 kilometers (62 miles) on the odometer. Its owner is asking ˆ7.1 million – equivalent to nearly $8 million at current exchange rates. That's about twice what Lamborghini charged in the first place, four times what it charged more recently for the new Centenario, and twenty times the price of the Aventador on which they're all based. But it's still a heck of a lot less than the $11 million asked for the last one. Of course, the seller can ask for however much he or she wants, but actually getting that price is quite another matter. Part of us gets the feeling that if someone were really that interested, the listings wouldn't still be up for weeks now. The other part is surprised some squillionaire somewhere in the world hasn't ponied up an even $20 million to take both home already. Related Video:

The rationale behind Lamborghini's Urus

If you've been following developments in Sant'Agata Bolognese lately, you'll know that the world's most unabashed supercar producer is adding an SUV. Code-named "Urus," it will join the brand's existing two-model (Aventador/Huracan) lineup. It's a bold move for a company with a reputation built on iconic two-seaters including the Miura, Countach, and Diablo, and by its CEO's own admission the decision "will radically change Lamborghini." Why risk the company's exclusive, extroverted image on a vehicle associated with mundane tasks and parents who can't bear the thought of driving a minivan? Two reasons, says CEO Stephan Winkelmann. "The SUV Segment is still fast growing worldwide," he notes. Indeed, global demand for SUVs is up 88 percent since 2008, making utility vehicles the fastest-growing segment around the world, according to IHS Automotive. Utilities now comprise 19 percent of the global vehicle market. In addition, "sales can be equally distributed over our three major regions...the Americas (the US is Lambo's top market), EMEA (Europe, Middle East, Africa), and Asia Pacific." Lamborghini expects Urus to double sales from its current 2,500 cars per year to nearly 5,000. Adding a third model line "supports more consistent volumes and competitiveness of the company and our dealers," he continues. Further, Winkelmann maintains that an SUV fits the DNA of Lamborghini. "Our brand has a history of many types of cars such as GTs, super sports cars, and with the LM002 from 1986 to 1992, even an SUV. We learned together with our designers and product people that the SUV represented this opportunity the best." Structural implications include an expansion of the diminutive company's roughly 1,200-employee workforce by 50 percent, or 500 new hires, and the construction of a new facility near its headquarters to build the Urus. Building the new Lamborghini in Bologna is key to differentiating Urus from the other Volkswagen Group premium SUVs (Bentley Bentayga; Porsche Cayenne; Audi Q7 and Q8; and Volkswagen Touareg) that will share the same platform, and Winkelmann put great effort into persuading VW the move made economic sense. "We worked many months building the business case for approval because we are convinced the SUV will be a success and the best place to build it is in Sant'Agata Bolognese," Winkelmann stresses. "We are not simply adding another line in an existing building. Rather, we are talking about greenfield construction.