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Lamborghini caps 2020 production at 8,000 to preserve cachet, resale values

Lamborghini chairman and CEO Stefano Domenicali told Car Advice that the Sant'Agata Bolognese automaker will cap production at 8,000 cars in 2020. Even though the cap doesn't take effect for a year, it has caught us by surprise — we didn't realize just how well Lamborghini is doing. In 2010, Lamborghini sold 1,302 cars worldwide, while its rival in Modena sold 6,461 units. Last year, Lamborghini broke all of its records on the way to a 51 percent sales increase and 5,750 cars delivered. The cap maintains two post-sale hallmarks required to fuel Lamborghini's new-car sales: exclusivity and resale values. Ferrari has led the way with public declarations of voluntary caps to maintain brand cachet, and Lamborghini's happy to shadow that leader. Domenicali, an ex-Ferrari man, didn't miss an opportunity to put the running bull's nose ahead of the prancing horse's in his comments, though. He told the Australian publication, "I can also say that for us, Ferrari has always been a reference ... as well as others in the super sports car segment, but we have already achieved higher residual values for our cars, especially with some of our older models." The boss marked out half the 2020 allotment for the Urus, two-thirds of the remainder for the Huracan, and the rest for the Aventador. We expect any 2020 cap to apply only to 2020, though. If Lamborghini can hustle a 40 percent increase in deliveries this year — 2,300 more units, and that's not outside the realm of possibility since this is the first full year of Urus sales — then in 2019 the carmaker will exceed the 2020 cap by 50 units. In such case, shrinking supply next year would help sustain the lather of acolytes, as well as copy another page from Ferrari's handbook. In 2013, then-Ferrari CEO Luca Montezemolo held production to under 7,000 units, after building 7,318 cars in 2012. In 2014, then-Ferrari CEO Sergio Marchionne said he'd stick to the "willful and intended" 7,000-unit cap. But when Ferrari announces its 2018 results soon, we expect uncapped shipments to exceed 9,000 units. Other upward pressures on Lamborghini's sales would be the success of the Huracan GT3 EVO, which won the GTD class in the weekend's Rolex 24 at Daytona, a year after the Huracan GT3 won in 2018. Lamborghini Squadra Corse has built more than 200 customer racers, and no one would rule out a few more orders phoned in on Monday.

Lamborghini outlines electrification strategy, announces first EV

Lamborghini, one of the industry's fiercest defenders of the naturally-aspirated engine, is planning to electrify its range during the 2020s. It detailed the path it will follow to electrification, and it announced the road leads to an EV. Company boss Stephan Winkelmann named the three-part electrification strategy Direzione Cor Tauri, which is Italian for "towards Cor Tauri," a reference to the brightest star in Taurus — the constellation in the northern celestial hemisphere, not the Ford built over six generations. Significantly, he stressed that adding batteries and electric motors to a supercar's driveline will not dilute the hardcore performance that Lamborghini's image is built on. The first phase of the plan calls for celebrating the non-electrified internal combustion engine. Lamborghini wants to send it off with a bang, if you'll pardon the pun. It will flex its engineering muscles by unveiling two models powered by a naturally-aspirated V12 in 2021. Our crystal ball tells us at least one will be the long-awaited successor to the Aventador S. Act fast if you want one, because it undoubtedly won't stick around for as long as its predecessor. Lamborghini's first production-bound hybrid, the Sian (pictured as a roadster), arrived in 2019 as a sold-out, limited-edition model with a V12-electric powertrain. Some of the lessons learned during the project will permeate a series-produced hybrid model that's expected to make its debut in 2023. Advances in carbon fiber solutions and new technologies will help engineers offset the weight added by the battery pack. We don't know what kind of system the model will use, or where it will slot in the firm's portfolio. It might be a replacement for the Huracan Evo, however. The entire Lamborghini range will be electrified to some degree by 2024. Reaching this ambitious goal will require investing 1.5 billion euros (around $1.8 billion at the current conversion rate) to develop powertrains and other technologies. That's the largest cash injection the firm has ever received since its inception in 1963. Finally, the first series-produced electric Lamborghini will arrive at some point during the second half of the decade. It will arrive as a fourth model, meaning it likely will not be merely a battery-powered version of an existing car, but it's far too early to provide details like its name, the segment it will compete in, and the technology it will use.

Weekly Recap: Geneva's splendor reflects growing demand for ultra-luxury cars

Geneva is one of the most glittering auto shows in the world, but the list of high-powered and bespoke luxury cars was decadent this year even by the rich standards of the Swiss exhibition. It's great for enthusiasts to revel in the flame-throwing Aston Martin Vulcan, the racing-inspired elegance of the Bentley EXP 10 Speed 6 concept and the insane performance of the Lamborghini Aventador LP 750-4 Superveloce, but there's a reason for all of this opulence: the luxury market is big business. And it's growing. IHS Automotive forecasts that so-called ultra-premium sales will nearly triple this decade from 123,000 to 353,000 units around the world. The estimate includes brands like Aston Martin, Bentley, Ferrari and Rolls-Royce, but doesn't count BMW, Mercedes and Audi, which offer less expensive models in addition to their high-end flagships. Though IHS includes Porsche and its relatively large volume in the study, the ultra-premium segment is still set grow at about the same rate, even without the German automaker's figures. So what is propelling all of this growth in the most expensive segment of the auto industry? Put simply, there's more rich people. IHS Automotive principal analyst Tim Urquhart pointed to economic expansion in China, market recovery in the United States and a surge in the lucrative technology sector as contributing factors. This dovetails with a research report by UK-based Oxfam, an international relief organization, which found the world's richest one-percent owned 48 percent of global wealth in 2014, and it's expected to increase to more than 50 percent by 2016. View 17 Photos Carmakers are moving quickly to capitalize with new products, expanding their portfolios with low-volume speedsters like the 800-hp V12 Vulcan at Geneva, and plans to enter new segments, like Rolls-Royce's strategy to make an SUV. "Ultra-premium carmakers are looking to explore ways of growing their product offerings, and thus their bottom lines, in this most potentially profitable of segments," Urquhart wrote in a report on the Geneva show. In a nutshell, there are more choices for people with more money. It's a good time to have expensive taste. Other News & Notes 2016 Mazda MX-5 Miata production launches It won't be long now. The 2016 Mazda MX-5 Miata arrives later this year, and it's officially in production. Mazda announced this week that the roadster began rolling off the assembly line at its Ujina factory in Hiroshima, Japan.