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Mansory turns the Lamborghini Urus into a coupe you'll either love or hate

German tuner Mansory is known globally for putting controversial-looking body kits on high-end cars like the Maserati MC20. The company's first build of 2023 goes much further: called Venatus Coupe EVO C, it's a Lamborghini Urus that has been transformed into a coupe. Lamborghini doesn't offer a two-door version of the Urus, the popular SUV is exclusively offered with four doors, so a substantial amount of time and effort went into completing the transformation. Mansory started by removing the four doors and shifting the b-pillars back by nearly eight inches. It then extended the front doors, widened the quarter panels, and, of course, fitted a full body kit that includes a redesigned front bumper with numerous vents and a splitter, side skirts, not one but two rear spoilers, plus a massive diffuser, among other add-ons.  Why bother? Well, the company notes that it has received several requests for a two-door Urus in the past couple of years. Nearly every part of the cabin has been redesigned to some extent. The first Venatus Coupe EVO C features specific trim, blue leather upholstery, leather-upholstered floor mats, and ambient lighting integrated into the headliner. The ignition button has been relocated to the headliner as well (it's on the center console in the regular-production Urus) and the front seats now tilt forward to provide easy access to the individual rear seats separated by a center console. The word "Coupe" is embroidered into the four seatbacks, lest you forget what you're in. The modifications don't end there. Pop the hood and you'll spot an evolution of the 4.0-liter, twin-turbocharged V8 that powers the standard Urus. It has been tuned to develop 900 horsepower and 811 pound-feet of torque in this application. In comparison, the stock Urus S and the Urus Performante are both rated at 657 horsepower and 627 pound-feet of torque. The eight-cylinder spins the four wheels via an eight-speed automatic transmission linked to shift paddles. Mansory quotes a zero-to-62-mph time of 2.9 seconds and a top speed of 207 mph. Pricing hasn't been announced, but it's of little interest to someone in the market for a heavily-modified Lamborghini Urus. For context, the Urus carries a base price of about $230,000. Mansory notes that this is the first of eight Urus coupes it plans to build in the coming years. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Fastest-ever Lamborghini may debut in Geneva

Lamborghini is headed to next month's 2013 Geneva Motor Show with the brand's fastest car yet. The news comes courtesy of Filippo Perini, Lamborghini's design director, who reportedly dished that the brand will celebrate its 50th anniversary with a new low-volume hypercar. Perini made the comments while at the US launch of the automaker's recent Aventador Roadster in Miami, and he made it clear there will only be 10 production examples of the new model. If you want one, you had better get your wallet to the closest dealer (the designer admits most of the exotics are already spoken for).
Meanwhile, Lamborghini CEO Stephan Winkelmann has said his company will continue to explore special edition models. As you may recall, the Italian automaker built just 20 examples of its Sesto Elemento, originally penned for the 2010 Paris Motor Show. It promptly sold each one for $2.5 million. Then there was last year's Aventador J, which flew out the door at $2.6 million, including taxes. Stay tuned for more information from the show floor.

Lamborghini CEO says Urus brings lots of new customers from Russia and India

The new Lamborghini Urus might turn out to be a golden goose for Lamborghini. The twin-turbo V8 SUV is finding new customers for the Italian supercar manufacturer, and in an interview with CNBC, Lamborghini's CEO Stefano Domenicali says the reception for the $200,000 vehicle has been unexpectedly "fantastic." The outlook for Lamborghini's 2018 sales is projected at 5,000 cars, and the Urus could account for over a thousand of those. By 2020, Lamborghini would be building some 8,000 cars per year, and over a half of those would be Urus sales. Domenicali says that would be a point where Lamborghini would restrict its growth, as does rival Ferrari, to keep its supercar brand exclusive. The head of Lamborghini's Asia Pacific sales, Andrea Baldi also says the manufacturer will "always make sure" that demand for its cars is higher than the supply. If making SUVs turns out to be a success for Lamborghini, the key might be hidden in the nameplate of the Urus. It's indeed Russia that looks to be a fertile land for Urus sales, since it's a country with both demanding roads and demanding customers. Domenicali says Russian roads have made it hard to sell traditional Lamborghini products, but the SUV should find a strong customer base there. India is another significant new market for the Urus, for similar reasons. And as for the influx of new Lamborghini customers: a growing part of them are cryptocurrency investors. It looks like bitcoin bros will only accept a Lamborghini as the token of their newfound success. "These are young people that want to become very rich with a high-risk investment," said Domenicali. "And our customers are young as well, and very aspirational. They are not shy. So I think there is a connection." Related Video: News Source: CNBCImage Credit: AOL/Drew Phillips Lamborghini Crossover SUV Luxury Performance stefano domenicali