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Lamborghini has been developing an IPO strategy 'for a long time'

Porsche AG isn’t the only Volkswagen AG brand that has been quietly preparing for a potential initial public offering. Italian luxury-car maker Lamborghini has been developing a strategy how to present itself to stock-market investors since well before Volkswagen asked each of its brands to come up with virtual equity stories, according to the unitÂ’s Chief Executive Officer Stephan Winkelmann. “WeÂ’ve been working on this with other agencies in order to create clarity,” Winkelmann said. “As a brand, weÂ’ve done so for a long time, to show what worth, what value we have. Up until a little while ago, it wasnÂ’t so well known.” Porsche became EuropeÂ’s most valuable automaker last month, when its market capitalization overtook that of VW a week after its IPO in Frankfurt. The debut of the 911 maker was a bold move into public markets, which have been largely shut for most of the year. VW CEO Oliver Blume has said he sees the listing as a blueprint to unlock more value from the groupÂ’s brands that also include Audi and Bentley. “An IPO drill is exactly what you do to show the public how solid you are and what is in progress for the future,” Winkelmann said. “We have a clear story and strategy for that.” Audi, which oversees VWÂ’s premium brands, said last month there are no concrete plans for an IPO of Lamborghini. A previous push to potentially spin off the carmaker and motorcycle brand Ducati ran into opposition from labor leaders. Still, LamborghiniÂ’s recent profit gains -- including a 31.9% operating margin in the first half of this year -- make a solid case for a stock-market listing, said Michael Dean, an analyst at Bloomberg Intelligence. “An IPO is something that could potentially happen in the next 18 months, depending on market conditions,” Dean said. “A ˆ15 billion valuation is entirely justifiable and could be even higher, given the margin metrics.” LamborghiniÂ’s deliveries rose 8% to 7,430 vehicles in the first nine months of the year. Operating profit climbed 69% to ˆ570 million ($567 million). Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Lamborghini teases Huracan Sterrato tackling terrain

What Lamborghini Urus' unapologetic unveiling tells us about the super SUV

BOLOGNA, Italy — "Like a storm at a wedding," was Italian Prime Minister Paolo Gentiloni's diplomatically lyrical description of the 'problemo tecnico' that plunged the Lamborghini Urus production line into an awkward silence just as the build-up to the car's unveiling was reaching a crescendo. Given the scale of the event, the hundreds of media, customers and VIPs flown in, the preparation of the new production line for a gala dinner and all the rest of the glitz and glamour, this must have been an excruciatingly embarrassing moment for Lamborghini boss Stefano Domenicali. If it was, he didn't show it, gamely jumping into the middle of the unlit arena with the microphone and stalling for time as two examples of the Urus were whisked around from the adjacent production line, brought hurriedly before the waiting crowd and then thrown into the spotlight for R&D boss Maurizio Reggiani to do his thing. All of this proves that flying all the way to Bologna to attend an unveiling event in person is the last place you want to be if you want the scoop on a new Lamborghini, the vital information on the car already live and online while we folks in the factory were — literally — in the dark. You'll have already read the headlines, gasped at the horror of a turbocharged Lamborghini and then again in amazement at the performance stats the 641-bhp 4.0-liter V8 delivers. 0-62 mph in just 3.6 seconds is but a few tenths off what a Huracan achieves, 0-124 mph in 12.8 seconds putting the Urus into the seriously fast league for any type of car, let alone an SUV. The shock value of the looks has been tempered somewhat by the fact that concepts, test mules and drawings have been in the public domain for a long, long time. We've gotten used to the idea of a Lamborghini SUV, and the design theme of an Aventador on stilts was long-previewed. But what's it like in the metal? Unapologetic would be one word that springs to mind. But then that's the Lamborghini way, right? This is not — never has been — a brand for wallflowers. Even with that in mind, the Urus is a middle finger raised to anyone concerned about brand values being cheapened by the fact it shares platform, engine and electrical architecture with similar products from Audi, Bentley and Porsche. You'll have your own views there. You'll also realize why Lamborghini had to do it and, perhaps, wonder why it took so long.

Lamborghini Aventador SVJ First Drive Review | Worth its weight in carbon fiber

Relentless. If we were to define Lamborghini in 2018, this is the word we'd choose. Led by the indefatigable head of research and development, Maurizio Reggiani, the engineering team at Sant'Agata Bolognese are constantly iterating current models — futzing, enhancing, testing. Give them a problem and they'll hammer away at it. The Aventador has been one of those problems. The V12 flagship was released in 2011 and shone far more for its sharp-edged Lambo-tastic design than its sharp handling. If we were looking for a word to describe that first iteration, we'd say ... wanting. Which brings us to the Autodromo do Estoril in Portugal on a sunny day in September. We're here to drive the new Aventador SVJ, first shown this year at Pebble Beach. It is the fourth major non-roadster model, following the SV and the S. Lamborghini promises that the SVJ is the ultimate Aventador. The fixed Aventador. Or mostly, says Reggiani. "I'm not that arrogant to say that everything is perfect. There's always something that could be better." He shrugs, then smiles. "But our goal is to synchronize all the improvements and create something unique, something special." The SVJ's naturally breathing V12 makes 759 horsepower and 531 pound-feet of torque. Top speed is 217 mph, and 62 mph arrives in 2.8 seconds. The price, without taxes or extra bits of carbon fiber or seats in novel shades of purple, starts at $517,770. Reggiani and friends have come to the conclusion that the obvious formula of shedding weight while adding power can only take you so far. (That's what they did with the SV and it's only middling.) Hence the SVJ gets every new trick that the company has engineered as of late, including aero vectoring, rear-wheel-steer and all-wheel-drive. And it's already netted results. The SVJ snatched the production-car 'Ring record from the Porsche 911 GT2 RS with a time of 6:44.97. The track surface at Estoril was resurfaced only weeks ago, and oils from the asphalt are weeping out onto the surface. This has caused great consternation among the Lamborghini camp, as grip is closer to driving on glass than nice stubbly tarmac. On my first set of laps, a pro driver suggests that I leave the car in sport mode, which sends more power to the rear wheels. "Easier to turn in," he suggests, as the front wheels are having trouble gaining traction on the slick surface.