2006 Lamborghini Gallardo on 2040-cars

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World's Best Dad invites Lamborghini owners to son's birthday party

The resulting unalloyed joy, as you'll see in the footage below, is priceless.
One of my defining moments as a budding car enthusiast came the first time I got to see a Lamborghini up close. I was out in Los Angeles visiting a relative with my mother and sister, and I took the change of scenery as an opportunity to look for more exotic cars than my middle-class Midwestern upbringing would usually encounter. We were on a walk, when off in the distance I saw - and heard - something extraordinary: An early '80s Lamborghini Countach, black with those bronze five-hole wheels, pulling into a parking spot. My mom still takes great joy in periodically retelling the events of that day, and as the story goes, I joyfully took off without warning, chasing the car down the street shouting "Lamborghini!" "Lamborghini!!" in my best eight-year-old Italian accent.

Lambo Urus to stay true to concept, but almost didn't happen

Lamborghini has been making noise about adding a third model line for years, and it's finally going to happen now that the Urus concept has been approved for production. It'll likely be a while yet before all the details are sorted out and revealed to the public, but while visiting the factory in Sant'Agata Bolognese, Autoblog was able to glean some intriguing details about the Italian automaker's forthcoming crossover and its path it is taking from concept to production. "It's good to have heritage, but the LM002 is not the reference or the blueprint." - Lamborghini CEO Stephan Winkelmann We first saw the Urus concept back in 2012, and Lamborghini has been lobbying its parent company Volkswagen ever since for the go-ahead to put it into production. Now three years later, it finally has the green light. A company representative told Autoblog the production version looks "very" close to the concept. (No ground-up redesign here, then, like sister-brand Bentley did with its inaugural crossover project.) Speaking with a small group of journalists in Sant'Agata, the company's chief executive Stephan Winkelmann confirmed that "the SUV could be the [company's] first car with a turbo, and it could be the first car with a plug-in, if we have the opportunity to have more than one engine." The Urus (or however it's ultimately labeled for production) will also be decidedly geared towards on-road performance – unlike the Rambo Lambo on display in the museum next door. "It's good to have heritage," said Winkelmann, "but the LM002 is not the reference or the blueprint" for the new model. As to the question of why it has taken three years to get approval, and why it will take another three to put it into production, Winkelmann was frank: "Basically if you look at our numbers, we are a company which is growing at a fast pace, but we are very small," said the affable executive. "We had to find a way to almost double our efforts, because it's not the exchange of a model line, with the Gallardo and Huracan, it's adding a model line. And not out of 20 to come to 21 models, but from two to three is a major effort, and you have to have a rock-solid business case." "Putting 500 more people inside a company which is now at 1,200, you can imagine what it means. Doubling almost the size of the area here where we are sitting today. Investing hundreds and hundreds of millions.

Lamborghini chief stands by V12s

Despite the push for fuel efficiency and low carbon emissions, the V12 is still a staple of high performance. Ferrari, Mercedes-Benz, Aston Martin, and yes, Lamborghini maintain fleets of these monstrous dinosaur engines. And for the final entry on that list, that's not going to change. Lamborghini CEO Stefano Domenicali sat down with Autocar and explained in no uncertain terms that his company will continue to offer V12s for the time being. "Our major customers and dealers around the world say: 'Please do not touch the V12'," Domenicali told Autocar. "So we will continue to work in that direction." But there's more than just customer demand driving Lambo's V12 loyalty. According to Domenicali, the company's niche is small enough to weather V12-ruining storms. "In the short term, there is still a lot of development potential in the V12," Domenicali told Autocar. "Of course, we need to understand what the market is doing in terms of emissions and legislation, but I don't see that will be a problem. We are always very open to how the market might evolve." That evolution, lately, has tended toward electrification. The flagship of Lambo's arch-nemesis Ferrari pairs a 12-cylinder engine with a hybrid system for blistering performance. Then there's the stuff happening with the V8-powered Porsche 918 Spyder and McLaren P1. These three hybrids are in an entirely different and more potent performance (and price) class than Lamborghini's hottest model, the Aventador LP750-4 SV. Hybrids are the future of performance, for Lamborghini included... Eventually. "We cannot be disconnected to the world of the future but we want to be balanced," Domenicali said. "We need to make sure that as soon as the technology of electrification is relevant to our car at a cost level, and will add value, we are flexible to shift in that direction." Finally, Domenicali addressed advanced connectivity systems while parrying Autocar's question about autonomous vehicles. "If you own a Lamborghini, you want to have the passion of driving it and we need to keep that. But new technology could have some relevance to the driver. For example, if you are on a race track, you could have a head-up display which shows you how to maximize your performance [around a corner], using the telemetry we have now," Domenicali told AC. "That's an approach where I see that technology could be very useful for our customer." Related Video: