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Latest Transformers 4 trailer has Lamborghini getting in on the action

If any modern movie franchise defines spectacle, it has to be Transformers. All instantiations are about inviting audiences to sit down, fill up popcorn and turn off their brains because the next 90 minutes are nothing but shiny robots, explosions and loud noises. Oh, and cars... lots of cars. The latest trailer for Transformers: Age of Extinction, the fourth film in the series, has just hit the web, and it checks all the boxes of what makes the films stand out.
The last trailer showed off a plethora of the movie's cars. This new one aims for action and focuses mostly on robots beating each other up in various international locales. Although, there is a great look at the movie's Lamborghini Aventador (pictured above) transforming and even briefly fighting Optimus Prime.
From the previous trailer and other releases, we know that the latest movie features a ton of vehicles, including a new look for Bumblebee, the Chevrolet Camaro, plus a Bugatti Veyron, C7 Corvette, Freightliner truck, Pagani Huayra and many more. Transformers: Age of Extinction is scheduled to hit theaters on June 27, 2014. Scroll down to watch this extravaganza of special effects.

The rationale behind Lamborghini's Urus

If you've been following developments in Sant'Agata Bolognese lately, you'll know that the world's most unabashed supercar producer is adding an SUV. Code-named "Urus," it will join the brand's existing two-model (Aventador/Huracan) lineup. It's a bold move for a company with a reputation built on iconic two-seaters including the Miura, Countach, and Diablo, and by its CEO's own admission the decision "will radically change Lamborghini." Why risk the company's exclusive, extroverted image on a vehicle associated with mundane tasks and parents who can't bear the thought of driving a minivan? Two reasons, says CEO Stephan Winkelmann. "The SUV Segment is still fast growing worldwide," he notes. Indeed, global demand for SUVs is up 88 percent since 2008, making utility vehicles the fastest-growing segment around the world, according to IHS Automotive. Utilities now comprise 19 percent of the global vehicle market. In addition, "sales can be equally distributed over our three major regions...the Americas (the US is Lambo's top market), EMEA (Europe, Middle East, Africa), and Asia Pacific." Lamborghini expects Urus to double sales from its current 2,500 cars per year to nearly 5,000. Adding a third model line "supports more consistent volumes and competitiveness of the company and our dealers," he continues. Further, Winkelmann maintains that an SUV fits the DNA of Lamborghini. "Our brand has a history of many types of cars such as GTs, super sports cars, and with the LM002 from 1986 to 1992, even an SUV. We learned together with our designers and product people that the SUV represented this opportunity the best." Structural implications include an expansion of the diminutive company's roughly 1,200-employee workforce by 50 percent, or 500 new hires, and the construction of a new facility near its headquarters to build the Urus. Building the new Lamborghini in Bologna is key to differentiating Urus from the other Volkswagen Group premium SUVs (Bentley Bentayga; Porsche Cayenne; Audi Q7 and Q8; and Volkswagen Touareg) that will share the same platform, and Winkelmann put great effort into persuading VW the move made economic sense. "We worked many months building the business case for approval because we are convinced the SUV will be a success and the best place to build it is in Sant'Agata Bolognese," Winkelmann stresses. "We are not simply adding another line in an existing building. Rather, we are talking about greenfield construction.

Electric Lamborghini concept headed to Monterey Car Week: Think 'spaceships'

In a press release tracing the history of Lamborghini concept cars, the Sant'Agata Bolognese automaker let us know it will debut "the prototype" of its coming battery-electric car during Monterey Car Week. The word "prototype" is interesting here because Lamborghini touched on the transition from one-offs and concept cars to "few-offs" — those being "a limited run of cars for the most loyal customers that pre-empt or enhance the most advanced technical solutions that will be used on production cars in later years." We're told, "The same formula will be repeated in just a few days," suggesting that whatever goes on show could end up in a few driveways before long. We're still not sure what's coming, though. Autocar reports the EV is "expected to draw light inspiration from the Estoque saloon concept," pictured above from its reveal at the Paris Auto Show in 2008. The same report also throws "high-riding," "2+2 seating and GT proportions," the idea the car might have two doors, and a tip from head designer Mitja Borkert that future products will "look like spaceships." That's quite the combo. Most modern cars considered 2+2 have two doors and diminished rear quarters; the Estoque was a proper sedan with four proper seats. Know what was a 2+2? The hybrid Asterion LPI-910 from 2014, which could be considered a coupe-ified Estoque, design-wise.       The automaker says the EV is "due to enter production by the end of the decade." It's anticipated that by then, the EV will join the battery-electric successor to the Urus, creating an electrified lineup for four cars when counting the hybrid Revuelto and the hybrid Huracan successor. It's then we'll find out what electrification the Lamborghini way really means, the brand still coming up with those answers. CEO Stephan Winkelmann said, "There are definitions that I think no electric car in our sector has yet resolved sufficiently: not just acceleration and handling behavior but also responsiveness, braking feel and multiple acceleration protocols. These are unproven in high-performance EVs and things we must spend the next years working out." Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.