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Volkswagen Group's Vision 2030 strategy could bring revolution to the brands

One would expect a corporate plan called "Vision 2030," looking 11 years ahead through wildly tumultuous times, to involve great change and numerous forks in numerous roads. According to Automobile's breakdown of Volkswagen's path forward, though, the plans contain some lurid potential surprises. The ultimate aim is return on investment, and that means ruthless reorganization of a conglomerate with eight primary car brands, two car sub-brands, and Ducati motorcycles. The first two Vision 2030 cornerstones Automobile mentions are near boilerplate: Production network restructuring, and "streamlining of key technologies." The latter two are the ones that could upend what we know as the Volkswagen Group: focusing on the Group's core brands — meaning Audi, Porsche, and VW — and transitioning to EVs, autonomy, and other mobility solutions. Based on the report, a quote from Audi's CTO referring to the Audi brand could cover how the Group plans to handle all of its brands: "We need to find a sustainable solution for the indefinite transition period until EVs eventually take over." The boutique divisions adjacent to carmaking, Ducati and Italdesign, look likely to be spun off. For the halo car brands — Bentley, Bugatti, and Lamborghini — apparently shareholders want double-digit returns on investment, and the trio doesn't have long to hit the target. One eyebrow raiser is when the report states, "Bugatti is tipped to be gifted to [ex-VW Group Chairman] Ferdinand Piech." Piech fathered the Veyron during his tenure at VW, and it was thought he commissioned the La Voiture Noire, but he's lately stepped so far back from VW that he sold all his shares in the Group. Automobile quoted a senior strategist as saying of money-losing Bentley, "Why invest on a backward-looking enterprise when you can support a trendsetter? A proud history and excellent craftmanship alone don't cut it anymore." We guess no one at Ferrari, McLaren, or even Porsche got that memo. Bentley is reportedly close to being put in time out, and if brand CEO Adrian Hallmark can't right the Crewe ship, the hush-hush Plan B is to prop the Flying B up enough to lure a buyer. As for Lamborghini, caught between two masters at Audi and Porsche, even record-breaking numbers at the Italian supercar maker barely staved off sacrilege. It's said that VW brand CEO Herbert Diess considered putting a 5.0-liter Porsche V8 into the Aventador successor.

Lamborghini builds 20,000th Huracan, looks back on eight years of production

Lamborghini is celebrating a significant milestone: It has built 20,000 examples of the Huracan, its entry-level supercar. While that number might not sound impressive, it cements the V10-powered Huracan's positioning as the Italian firm's best-selling supercar by a wide margin. Finished in an eye-catching color called Grigio Acheso Matte, the 20,000th Huracan is an STO model that was built for an anonymous buyer in Monaco, so you won't find it basking under the spotlights in Lamborghini's official museum. Reaching the 20,000-unit mark also gives the Raging Bull the opportunity to look back on an eight-year-long production run. As of writing, 71% of Huracan buyers have chosen the coupe while 29% have selected the Spyder. The model's main market is the United States; that's where 32% of examples built have been sent. Lamborghini has gone to significant lengths to keep the Huracan fresh and competitive since it started building the model in 2014. An updated variant called EVO was released for 2020; it's available with rear- or all-wheel drive, and the aforementioned STO joined the lineup shortly after to bridge the gap between the production model and the cars that Lamborghini builds for various racing series around the world. The range grew again in 2022 with the unveiling of the Huracan Tecnica, which offers a 631-horsepower V10 engine and rear-wheel drive. Keep in mind that the Huracan remains a niche model made by a small company that used to be even smaller; building 20,000 cars is an impressive feat. Lamborghini manufactured an average of 250 cars annually during the first four decades of its existence. Precisely 1,999 units of the Countach, one of the Raging Bull's most emblematic models, were built during a production run that lasted for 17 years. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. 2021 Lamborghini Huracan STO hitting the track

2019 Lamborghini Aventador S Roadster First Drive Review: Refined bull

It fires up the same way as the fixed-roof coupe, via a missile launcher-style shield hiding a small hexagonal Start button. With a firm press the starter whirs as fuel dumps into all 12 cylinders, igniting 6.5 liters of air and gasoline in a riot of internal combustion. But with its roof off, the $460,247 Lamborghini Aventador S Roadster stirs to life with an incrementally different auditory punch, a cascade of deep, raspy notes pours more clearly out of the enormous exhaust pipes and into the snug cabin. Sound connoisseurs may notice the more mechanical whirs of valvetrain seeping into the cockpit, but we suspect the vast majority of Aventador S Roadster buyers are here for the sun – no doubt the reason Lamborghini organized this particular test-drive in Malibu, Calif. Our tester awaits with its twin carbon-fiber roof panels stowed in the nose, a rather convenient state because, as memory serves from our first-generation Aventador Roadster, the lid removal process requires a fairly awkward dance. Climbing inside is a considerably easier task when this Lambo is opened up to the elements. There's no head-ducking or awkward sliding, though once settled you will struggle for a place to stow your cell phone. Apart from the shallow glove box there are no other storage compartments, just a tiny USB/12-volt outlet beneath a flip-up lid that's barely big enough to hold a key fob. At least a small concession to convenience comes in the form of a removable cupholder mounted on the passenger side of the center console. When the massive V12 stirs to life, any concerns about practicality quickly fade away. The S Roadster gains the same improvements made to the S coupe, among them smoother suspension and improved aerodynamics (more downforce or less drag, depending on spoiler settings), the addition of four-wheel steering and a 38-horsepower gain, for a total of 729 hp. Also welcome is the ability to independently control suspension, steering and engine modes in what Lamborghini dubs the EGO setting. That said, it's all but impossible to ignore the human ego when rolling through town in an al fresco Lamborghini: The pointy two-seater cuts through traffic like a blade, leaving a wake of camera phone-wielding gawkers and swivel-necked onlookers fixated on its origami edges. But more crucially to those who care more about driving than posing, the updated Lambo delivers a palpably different left-seat experience compared with the first-gen Roadster.