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Lamborghini sold a record 3,245 supercars last year
Fri, Jan 29 2016Lamborghini sold 3,245 vehicles last year. That figure represents new record for the Italian automaker, which moved more supercars in 2015 than it has in any of its past 53 years in business. And that number only stands to grow in the coming years. This represents an enormous increase over the 2,530 units it sold in the previous calendar year – which itself set a new record in 2014. Lamborghini's previous high-water mark stood at 2,430 units sold in 2008, but dipped in subsequent years through the global economic downturn that hit exotic automakers particularly hard. What's more is that the Raging Bull marque is gearing up to increase its sales even further in the coming years. The factory in Sant'Agata is preparing to add a third model line to the existing Huracan and Aventador with the introduction of the Urus. Once production of the new crossover ramps up, Lamborghini expects to sell approximately 3,000 of them each year, potentially doubling the record numbers from last year. Even at those figures, the Italian brand remains among the smallest in the Volkswagen Group. Sales numbers from 2014 reveal that Bentley sold approximately 11,000 units, leaving only Bugatti as a smaller producer than Lamborghini with sales of its multi-million-dollar supercars counted in the hundreds, not thousands. Though it also posted record sales last year, rival McLaren sold roughly half the number of supercars that Lamborghini did at 1,650 units. By comparison Ferrari currently limits its production to 7,000 units per year – more than double Lamborghini's figures – and could raise that limit in the near future. Related Video: AUTOMOBILI LAMBORGHINI: 150 NEW JOBS IN 2015 FOR THE URUS PROJECT WITH FURTHER HIRINGS TO FOLLOW IN 2016 Sant'Agata Bolognese, 26. January 2016 – Automobili Lamborghini just ended 2015 with exceptional results. The all-time record of 3,245 vehicles sold worldwide comes with a rapid growth in workforce, which now stands at 1,300 employees. More than 150 assembly line workers, technicians and highly qualified specialists have been hired recently with open-ended contracts, bringing the total of permanent employees taken on over the past five years to more than 600. Stephan Winkelmann, President and CEO of Automobili Lamborghini, commented: "Lamborghini is experiencing strong, steady growth in sales and also in its workforce.
Lamborghini Huracan STO Road Test: If death metal was a car
Thu, Oct 13 2022MALIBU, Calif. — If heavy death metal music were a car, it would be the Lamborghini Huracan STO. This is not your run-of-the-mill Lamborghini. It doesnÂ’t have all-wheel drive. The floor and doors are essentially bare carbon. It has a complex clamshell front end/hood you manually open with a plastic prong — under it, thereÂ’s barely room for a racing helmet. There are only three drive modes, a pittance for a modern supercar. A super-low, zero-forgiveness full carbon fiber front bumper/splitter is fitted that will torment your mind on every grade change. Its dry weight (the only one Lamborghini quotes) is only 2,942 pounds. That last bit — its low-for-a-Lambo weight — is the secret ingredient in what makes this STO drive like a special machine. Forget any stereotypes you may have about todayÂ’s Lamborghinis being the porky, easier-to-drive Italian supercar. The STO is pure, old-school Lambo. It looks those preconceived notions in the face and slaps them aside as quick as the 5.2-liter V10 can rev to its 8,500 rpm redline. That is, very, very quickly. The death metal begins as soon as you drop into the carbon buckets. In proper race car fashion, there are no traditional grab handles on the bare carbon door. Instead, a flexible piece of fabric is fashioned as a pull, and it works quite well. Getting out could be confusing for those new to track-focused machines like the STO, as the red strap suspiciously poking out of the door is actually a handle that you pull to activate. Adjusting the seat is all manual work — every extra electric anything would just add weight. YouÂ’ll quickly learn that thereÂ’s a reason carpeting is the floor material of choice for every car out there, as the optional $4,600 carbon fiber floor mats optioned on this STO make for a SlipÂ’N Slide-themed pedal box. It can be acclimated to (your shoe choice has never mattered more), but good old-fashioned carpeting canÂ’t be beat. Everyday functionality was the last thing on LamborghiniÂ’s mind when creating the STO, though. One quick look at the rearview mirror makes this abundantly clear. While youÂ’ll see flashes of trailing traffic in between the louvers of the STOÂ’s engine cover, this design largely limits rearward visibility to the side mirrors. And before you ask, no, it doesnÂ’t have blind-spot warning.
Aventador sales drive record revenue at Lamborghini
Tue, 11 Mar 2014Let it never be said that there isn't money to be made selling high-end exotic sports cars. Last month Ferrari revealed that it had recorded record profits despite selling fewer vehicles than the year before. Now arch-rival Lamborghini has reported record revenue.
For the 2013 fiscal year, Lamborghini has announced that its revenue has increased for the third year straight - rising from 469 million euros last year (just short of $650 million at today's rates) to a record 508 million euros (over $703 million). Lamborghini reports that it has reinvested 20 percent of that turnover back into R&D.
The increased revenues come despite having discontinued its top-selling model, the Gallardo, which wound up its ten-year production run back in November to make way for the new Huracán. The increased revenues came from a higher proportion of Aventadors sold, a rise of 9 percent from 922 units in 2012 to 1,001 in 2013, representing a record for V12 models sold in the company's history and a waiting list of 12 months for a new Aventador.





















































