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Audi: record profit as 'biggest product initiative' in its history gets underway

Audi Group CEO Markus Duesmann   Even as the Audi Group (VOW.DE), VW’s luxury division, is in the midst of a huge EV transformation it still needs to perform where it counts — the bottom line. And so it is doing just that.  On Thursday the Audi Group - which is dominated volume-wise by Audi, but also includes Bentley, Lamborghini, and Ducati - posted record revenue and operating profit in 2022. That shouldnÂ’t be a surprise given what the industry has been seeing at the highest end of the market - record performances despite macroeconomic jitters across the globe. But that it's happening as the group is noteworthy.  “We are on the verge of the biggest product initiative in our history,” Audi Group CEO Markus Duesmann said at a news conference earlier on Thursday. “By 2025, we will have launched around 20 new models, more than 10 of which will be all-electric. We have set the course to go 100% electric. By 2027, we seek to offer an all-electric vehicle in each core segment.”   This is all part of Audi GroupÂ’s Vorsprung 2030 plan, which seeks to have all of the groupÂ’s new models be electric by 2026 — and to end traditional gas-powered engine production by 2033. To that end, the group saw EV deliveries jump 44% (in 2022) compared to 2021 to over 118,000 vehicles, with the share of EVs rising to 7.2% from 4.8% in the prior year. Audi is also launching its first EV using the PPE (premium platform electric), which was developed together with Porsche. That EV, the Audi Q6 e-tron, will be unveiled later this year. (Past Audi EVs shared corporate parent VWÂ’s electric platform.) “With the Audi Q6 e-tron, e-mobility is coming from Ingolstadt (Audi HQ) for the first time,” Duesmann said in a statement. “To this end, weÂ’re also building a dedicated battery assembly facility on site. This will enable us to retain important know-how here in Germany and train our employees in future fields.” AudiÂ’s German rivals of course are also leaning in hard on their EV transformations. That makes it all the more important that Audi get its EV strategy right—and launched in a timely manner.

Lamborghini shows off beautifully restored 350 GT

It might not look much like Lamborghini's latest creations, such as the Aventador S, but this gorgeous grand tourer is a very important model in the company's history: its first production car. And this is an early one, one of the first 15 examples to roll off the line. It's getting some attention at the Retromobile Show in Paris thanks to its full restoration by Lamborghini's in-house restoration arm, Polo Storico. Polo Storico is a little like the Heritage divisions of Jaguar and Land Rover, and similar divisions at Mercedes-Benz, Porsche, and others. The unit, based in Sant'Agata, gives customers the opportunity to have their classic Lamborghinis restored by the company's expert staff. It is, as you might imagine, expensive. Polo Storico has previously restored a Miura, an LM002, and a Countach. This particular 350 GT is chassis No. 0121, and it received 1,150 hours worth of bodywork and 780 hours of mechanical restoration – in particular, the cooling system for the 3.5-liter V12 was thoroughly checked over. The car was repainted with an original-type paint, and recreation Pirelli Cinturato tires were fitted to match what the car originally had. It'll be on display in Paris if you're in the neighborhood. Related Video:

2023 Lamborghini Sterrato First Drive: Ridiculous obliteration of boundaries

DESERT CENTER, Calif. — Lamborghini knows something about its buyers: They like to be able to appear, and to perform acts that are, ridiculous. Normally, thatÂ’s meant scissor-hinged doors and unhinged performance on pavement. On occasion, though, Lambo has taken its boundary-obliterating show off-road – and not just because stability control spectacularly failed. The legendary LM002 was a V12-powered luxury pickup largely meant from Emirati sheiks to power-slide up sand dunes, while the brandÂ’s best-selling Urus is more than capable of doing silly things in places more rugged than the Starbucks drive-thru. And now, plowing sideways through a dirt track and into the pantheon of LamboÂ’s bat-shit off-road vehicles comes the 601-horsepower, V10-powered, $273,000, limited-edition 2023 Lamborghini Huracan Sterrato. It is lifted 44 mm or 1.73 inches for greater ground clearance and suspension travel. The track is widened by 30 mm up front and 34 mm in the rear, enough to require bolted-on fender flares. Its tickly underside is armored with aluminum skid plates. The body is safari-fied with nostil-like driving lights, roof bars to support a gear-toting rack, and a snorkel so it can breathe more readily when drawing lines in the sand. It looks less like a supercar and more like the getaway vehicle for a pair of tomb raiders, looking to sneak out of Giza ahead of the cultural police, and whatever curse the thieves may have uncorked. Just a few weeks before driving the Sterrato through  —  literally, through  —  the Southern California desert, I had been behind the wheel of its slightly-cheaper and alternatively-missioned sibling, the Huracan Tecnica, in twisty Italian mountain roads. With 30 more horsepower, rear-wheel-drive, rear-wheel-steering, a tuned exhaust system, and Bridgestone Potenza Race tires, it was surprisingly delightful and easy to drive quickly, even/especially through technical turns and blasting curves. The Sterrato was a whole different bullfight, but remarkably similar in its capacity to elevate my driving skills. It was so simple to drive well through bounding hairpins, arcing sweepers, and elevation-switching chicanes — usually utilized by dirt bike racers — that it was actually startling. I have driven all manner of trucks and SUVs in the sand, but IÂ’ve never had this experience with a “safariÂ’d” performance car. The Sterrato is a revelation in this respect.