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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

'Born of a Blue Sky' brings the Amelia Island Concours to you

The Amelia Island Concours d'Elegance has more clout every year and is getting a reputation as Pebble Beach minus the madness. Held in March this year, it celebrated Ducati and the 50-year anniversaries of Lamborghini, the Corvette Sting Ray, Porsche 911 and the Ford GT40.
Justin Lapriore was there, and seemingly everywhere, getting footage of the various wares on display on the lawns and the sand and the runway. The resulting video, Born of a Blue Sky, is a 16-minute survey of some of the finer sights and plenty of engine sounds. Check it out below.

Lamborghini Jumpacan built to race The Mint 400 hits the dirt

Lamborghini's cars keep finding their way off the boulevards and into the barrens. Officially, Lamborghini whipped out the rally-happy Huracan Sterrato concept in 2019, preceded by the Gallardo Parcour concept in 2013. Unofficially, an unnamed builder sold their off-road Gallardo complete with light bars and rear-mounted spare in 2019, the same year Alex Choi showed off his Huracan V3 Unicorn with an external roll cage, and in 2017 some audacious owner got his Lamborghini Jarama bouncing through stages of the DWA Coastal Range Rally in California. Let us now add the Lamborghini Jumpacan to the roster. Fabbed up by the YouTubers at B is for Build, the Jumpacan's been in the works for 18 months with the intention to race it at The Mint 400 this December. The man behind B is for Build, Chris Steinbacher, recently got the Jumpacan out to the desert plains for its first test over 40 miles per hour.  The mashup started as a Huracan that had been mangled in a big accident. The Build team 3D-scanned the chassis and got it straight, then performed a similar surgery to one they'd carried out on their SEMA Huracan in 2019: They put an LS V8 in back and paired it with a Graziano six-speed manual, leaving off the 1,500-horsepower SEMA car's two turbos. The Jumpacan's been fitted with a long-travel suspension designed by SEM Dirt, the 35-inch tires hung up front and 37-inchers in the back contributing to the 12 inches of ground clearance. Other bits include Holley electronics managing the engine, a radiator mounted just behind the cockpit and fed by a roof scoop, Ford Shelby GT500 brakes tucked into Rotiform wheels, a roll cage and racing fuel cell, and the obligatory torso-hugging racing seats. The Jumpacan conversion has stretched the Huracan's width from 76.1 inches stock to 102 inches.  True, it's barely a Lamborghini anymore. But it might be the coolest thing that was once a Lamborghini to ever line up at The Mint. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.