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Celebrating Ferruccio Lamborghini's 100th birthday

A tremendous thorn in Ferrari's side was born 100 years ago today. His name was Ferruccio Lamborghini, and today his company's cars are among the wildest and most desirable on the market. While the people of Sant'Agata Bolognese are probably raising several glasses of vino to Mr. Lamborghini, Hemmings has put together a great read on the man behind the brand. Lamborghini's start in the auto industry is the stuff of legend. Unsatisfied with the cars he bought from Ferrari and infuriated after being snubbed by the company's founder, Enzo, Lamborghini added an eponymous auto manufacturer to his tractor-building efforts. The Hemmings piece chronicles this feud, but digs far deeper into the brand's early days. Did you know part of the reason Lamborghini founded his company in Sant'Agata was because of the absolutely killer deal the local government cut with the company's founder? Seriously, the government gave out interest-free loans and exemptions from corporate taxes for its first ten years. Not a bad deal. From hiring Giotto Bizzarrini to design the company's early V12 engines to the debut of the iconic Miura, there's a lot of information here about the man and the company he built, going up until the 1970s, when he sold his shares and retired at just 58 years of age. Head over to Hemmings for the full read. Related Video:

Lamborghini has built more Huracans in 5 years than it did Gallardos in 10

Production numbers can be pointless without some sort of context that validates the information. For instance, 14,022 cars built in five years sounds like nothing, but when it's added that those 14,022 units are Lamborghini Huracans, it's more impressive. That specific number is significant because it matches the number of Lamborghini Gallardos produced during its 10-year run, even though the Huracan has only existed for 5 years. Lamborghini has been doing extremely well as of late. Year-over-year sales rose for the eighth consecutive year in 2018, and the Urus SUV is bringing in gobs of new customers. Reportedly, the company might even cap its production for 2020 at 8,000 units in order to maintain a certain level of exclusivity. At the core of the company's identity is the V10-powered Huracan. In the first half of 2019, the Huracan accounted for roughly 26 percent of the 4,553 cars sold, a number that represents a 96-percent increase compared to the same time period in 2018. Since it first debuted as a coupe for 2014, the Huracan line has expanded quite a bit with numerous different styles and performance levels. There's the rear-wheel drive model, the Performante, the EVO, and Spyder variants. The 14,022nd car built is a Huracan EVO coupe wearing a Grigio Titans paint scheme, and it's headed to a customer in Korea. There's no reason to believe Lamborghini demand will slow. The Urus has quickly become a cash-cow in a crossover-hungry market, and the possibility of an electric 2+2 as a fourth model could boost the brand even more.

Like an iPhone S, the 2017 Lamborghini Aventador S adds speed and features

When most automakers introduce a new generation of vehicle, it represents a dramatic change in performance or design. Don't tell Lamborghini that – while the company calls its new Aventador S a new generation, the reality is that this is Sant'Agata's facelifted flagship, complete with some modest visual tweaks and a couple of new pieces of technology. In fact, it's closer to Apple's product cadence of introducing an S model of the iPhone before an all-new model. Those aesthetic changes include a new fascia that Lamborghini claims is more aerodynamic, while the vertical ducts on the outside of the lower intake optimize airflow around the front tires and those huge front wheels, while channeling more air toward the rear radiators. In back, there's a restyled diffuser, and a neat hexagonal exhaust outlet. Above that, there's a three-position active rear wing. All told, Lamborghini claims front downforce is up 130 percent while "overall efficiency" in high-downforce mode increases 50 percent and low-downforce mode improves 400 percent. New for the Aventador is a trick four-wheel steering system, a first for a series production Lamborghini. The idea with the system is like other four-wheel-steering. At low speeds it turns the rear wheels in the opposite direction of the fronts, tightening the Lambo's giant turning radius. At high speeds, the system works in reverse by turning the rear wheels in the same direction as the fronts and providing improved stability. But none of these style and tech changes are worth a damn without that big lump of fury in the Aventador S' middle. Like previous versions, there's a 6.5-liter V12, but its output is up to an SV-matching 740 ponies – torque is unchanged from the LP700-4 we tested in 2015, at 509 pound-feet. Max engine speed is up from 8,350 rpm to a wild 8,500 rpm. The result? Zero to 62 miles per hour in 2.9 seconds and a top speed of 217. Prices for the 2017 Aventador S start at an eye-watering $421,350 and – we're guessing – can creep up near $500,000 with a few carefully selected carbon-fiber accents and Ad Personam options. Lamborghini is planning to start deliveries in spring 2017. Related Video: