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The Lamborghini Centenario is sold out

Lamborghini is expected to unveil a new supercar at the Geneva Motor Show in a couple of months. Tipped to be called the Centenario, the limited-run special will commemorate the hundredth anniversary of company founder Ferruccio Lamborghini's birth. But before it makes its public debut, the company has reportedly sold every last one. The Centenario (or whatever it's ultimately called) will be the latest in a line of limited-production supercars rolling out of Sant'Agata, following in the footsteps of the Reventon, Sesto Elemento, and Veneno. It's expected to be based on the Aventador, but with unique bodywork and a more potent version of Lambo's 6.5-liter V12 engine. The company is expected to produce 40 examples – 20 coupes and 20 roadsters – all of which have reportedly already been spoken for despite a price tag of nearly $2.4 million. The trend of selling out such high-end machinery prior to their debut is picking up steam at the top end of the supercar market. Manufacturers like Lamborghini, Bugatti, Pagani, and Koenigsegg typically show their most dedicated customers plans for what they have in store behind closed doors and start taking deposits before the vehicle is ever shown to the public. And with such limited production numbers, they sell out rather quickly, no matter how many millions the company charges for the privilege. As Autocar points out, 2016 also marks the 50th anniversary of the Miura – one of Lamborghini's most legendary models. Ten years ago the company marked the model's 40th anniversary with a one-off concept that never saw production. While Lamborghini is more forward-looking than prone to retro throwbacks, we wouldn't be surprised to see some form of tribute resurface this year.

Lamborghini restores ultra-rare one-off Miura SVR

This is the one-of-one Lamborghini Miura SVR. It's a racing development of the already rare Miura SVJ, and its 19-month factory restoration has just been completed. It could very well be the most desirable Miura ever built. The SVR is one of 763 Lamborghini Miuras built by the factory between 1966 and 1972. In addition to "regular" Miuras, there was a limited-number run of "Jota" specification cars, or SVJs, developed by factory test driver Bob Wallace. The specific car here was originally a green Miura S with the chassis number #3781, built in 1968 and displayed at the Turin Motor Show. In 1974, it was acquired by a German customer, who brought it back to the factory to be reborn for the first time. During that 18-month rebuild, it was converted into special, created-for-the-occasion SVR spec, a notch above the vaunted 440-horsepower SVJ cars. In 1978, #3781 was sold to Japan, where it became an actual hero car, making it into manga comics and serving as a basis for toymaker Kyosho's SVR model car line. It certainly takes something for a single car to be so breathtaking that it creates its own niche and following. After 40 years, the SVR was deemed to need restoration, and it arrived to the factory already in pieces. It wasn't a rotten shell, as it was sold as a complete car in Japan in 2015; however, the gold leather interior seen in this Petrolicious post didn't make it to 2018. The head of Lamborghini's factory restoration division Polo Storico, Paolo Gabrielli, says that the factory wasn't really able to use the same approach as Polo Storico restorations usually require. "The original production sheet wasn't of much help, as we relied mostly on the specifications from the 1974 modifications," said Gabrielli. The only ways where the restored SVR differs from the original 1974 build is that it now has 4-point safety belts, better racing seats and a removable roll bar, as the car sees race track use and these modifications were requested by the car's current owner for safety's sake. Now that it's finally finished, #3781 was shown at the Nakayama Circuit in Japan. Related Video:

Lamborghini CEO says Urus brings lots of new customers from Russia and India

The new Lamborghini Urus might turn out to be a golden goose for Lamborghini. The twin-turbo V8 SUV is finding new customers for the Italian supercar manufacturer, and in an interview with CNBC, Lamborghini's CEO Stefano Domenicali says the reception for the $200,000 vehicle has been unexpectedly "fantastic." The outlook for Lamborghini's 2018 sales is projected at 5,000 cars, and the Urus could account for over a thousand of those. By 2020, Lamborghini would be building some 8,000 cars per year, and over a half of those would be Urus sales. Domenicali says that would be a point where Lamborghini would restrict its growth, as does rival Ferrari, to keep its supercar brand exclusive. The head of Lamborghini's Asia Pacific sales, Andrea Baldi also says the manufacturer will "always make sure" that demand for its cars is higher than the supply. If making SUVs turns out to be a success for Lamborghini, the key might be hidden in the nameplate of the Urus. It's indeed Russia that looks to be a fertile land for Urus sales, since it's a country with both demanding roads and demanding customers. Domenicali says Russian roads have made it hard to sell traditional Lamborghini products, but the SUV should find a strong customer base there. India is another significant new market for the Urus, for similar reasons. And as for the influx of new Lamborghini customers: a growing part of them are cryptocurrency investors. It looks like bitcoin bros will only accept a Lamborghini as the token of their newfound success. "These are young people that want to become very rich with a high-risk investment," said Domenicali. "And our customers are young as well, and very aspirational. They are not shy. So I think there is a connection." Related Video: News Source: CNBCImage Credit: AOL/Drew Phillips Lamborghini Crossover SUV Luxury Performance stefano domenicali