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Audi: record profit as 'biggest product initiative' in its history gets underway

Audi Group CEO Markus Duesmann   Even as the Audi Group (VOW.DE), VW’s luxury division, is in the midst of a huge EV transformation it still needs to perform where it counts — the bottom line. And so it is doing just that.  On Thursday the Audi Group - which is dominated volume-wise by Audi, but also includes Bentley, Lamborghini, and Ducati - posted record revenue and operating profit in 2022. That shouldnÂ’t be a surprise given what the industry has been seeing at the highest end of the market - record performances despite macroeconomic jitters across the globe. But that it's happening as the group is noteworthy.  “We are on the verge of the biggest product initiative in our history,” Audi Group CEO Markus Duesmann said at a news conference earlier on Thursday. “By 2025, we will have launched around 20 new models, more than 10 of which will be all-electric. We have set the course to go 100% electric. By 2027, we seek to offer an all-electric vehicle in each core segment.”   This is all part of Audi GroupÂ’s Vorsprung 2030 plan, which seeks to have all of the groupÂ’s new models be electric by 2026 — and to end traditional gas-powered engine production by 2033. To that end, the group saw EV deliveries jump 44% (in 2022) compared to 2021 to over 118,000 vehicles, with the share of EVs rising to 7.2% from 4.8% in the prior year. Audi is also launching its first EV using the PPE (premium platform electric), which was developed together with Porsche. That EV, the Audi Q6 e-tron, will be unveiled later this year. (Past Audi EVs shared corporate parent VWÂ’s electric platform.) “With the Audi Q6 e-tron, e-mobility is coming from Ingolstadt (Audi HQ) for the first time,” Duesmann said in a statement. “To this end, weÂ’re also building a dedicated battery assembly facility on site. This will enable us to retain important know-how here in Germany and train our employees in future fields.” AudiÂ’s German rivals of course are also leaning in hard on their EV transformations. That makes it all the more important that Audi get its EV strategy right—and launched in a timely manner.

The Huracan Performante will be the fastest Lamborghini yet

We expected the track-special Huracan you see above to be called Superleggera, as it's the lighter and more hard-core version of the little Lambo, but reports now confirm the name will be Performante. That's not the cool part. Thanks to a bunch of changes, including a new active aero system called ALA, this has the potential to be the fastest Lamborghini yet. That means faster than the Aventador SV, and quite possibly faster than the Porsche 918 Spyder. That measure of speed and world domination relates to the car's Nurburgring time, which hasn't been announced yet. We'll see the camouflage-free Performante first at the Geneva show in March, where it's likely the 'Ring time will be announced. What we know about it so far is very interesting, though. Motor Trend has driven a Performante prototype and provides a lot of details. Perhaps the coolest part, and the biggest facilitator for the extra speed, is the new active aero system called Aerodynamica Lamborghini Attiva. From MT's description, it sounds like it can "vector" airflow, opening and closing a flap on either side of the rear wing depending on which direction the car is turning. It also does away with heavy hydraulic rams in favor of electric motors to accomplish the active part. The car also gets a more powerful 5.2-liter V10 (around 30 more horsepower for a total of about 630), a weight reduction of about 90 pounds, upgrades suspension, stickier tires, and a retune of all electronic systems like those governing the transmission, ABS, traction control, and stability control. We'll bring you the full details on this monster Lamborghini track machine from Geneva in March. In the meantime, prepare yourself for a little Lambo that's quicker than its big brother – and pretty much every other production car out there. Related Video: Featured Gallery 2018 Lamborghini Huracan Superleggera Spy Shots View 12 Photos News Source: Motor Trend Lamborghini Technology Coupe Performance Supercars confirmed lamborghini huracan superleggera

Lamborghini Urus SUV to be assembled in Slovakia

Lamborghini is known for many, many things. Beautiful, exotic and expressive styling, extreme performance and eye-watering prices are Lambo hallmarks. But the Raging Bull is perhaps best known for building its cars by hand... in Slovakia?
No, it's known for building its cars in Italy. But with the Urus SUV, which is already a departure (although not an unprecedented one) from your traditional Lamborghini, the brand could move construction outside the boot-shaped country, and east, into the former Soviet state.
The move will see the Urus, which will ride on a modified version of the Volkswagen Group's MLB platform, screwed together alongside the VW Touareg, Audi Q7, Porsche Cayenne and Bentley's eventual SUV at VAG's Bratislava factory. In terms of consolidating production in one factory, it's clearly a clever move. Still, we wonder if setting up Urus production outside of the Sant'Agata factory and in the sprawling Bratislava facility won't lessen the specialness inherent in Lamborghini products.