1991 Lamborghini Diblo on 2040-cars

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Lamborghini wants to grow, but it will never become big

Lamborghini had a record year in 2021: it delivered 8,405 cars, an increase of 13% over 2020 and, tellingly, 6,803 units more than in 2011. Almost all of the company's production capacity for 2022 is spoken for, so its popularity doesn't look like it's going to wane anytime soon. Andrea Baldi, the head of the Americas region for Lamborghini, sat down with Autoblog to talk about what this growth means for the future. "We have more than a year-long waiting time for every model. Even for the Huracan, which we launched in 2014. It's not just the STO; it's the all- and rear-wheel-drive variants as well. We pre-sold the Aventador Ultimae in three weeks in July 2021, which was a record," Baldi pointed out. The more family-focused Urus has been hugely popular as well; it's the best-selling Lamborghini with 5,021 deliveries in 2021. Lamborghini plans to continue growing in the coming years, it will notably unveil four new models in 2022, but there's a set limit to how far it can stretch. The executive team's idea is not to rival Audi in terms of size, or even Porsche. "We definitely want to scale up our production a bit. The big chance for us is the jump into hybridization, because it means that we'll get a new generation of cars. We'll start in 2023 with the Aventador's successor, and the entire range will gradually be electrified after that. This gives us an opportunity for the Aventador and Huracan successors to have a production line that can make more cars," Baldi revealed. He stopped short of telling us precisely how many more, but the increase will be relatively small — and maintaining the brand's exclusivity will be of paramount importance. "The idea will always be to have one car less than demand," he noted. "We will always have a waiting time but it should be shorter, so we need a little more production capacity. If you sit in front of your house and watch 10,000 cars go by, one will be a Lamborghini. We're talking about a small-digit percentage increase, but for a luxury brand it will be a big change," Baldi added. Going hybrid unlocks other opportunities, like the ability to reach new buyers while letting the firm stay on the right side of ever-stricter regulations. And yet, many of its customers still associate a super-sports car with a mighty internal combustion engine.

Lamborghini previews a Huracan race car made just tame enough for the road

November 2020's Los Angeles Auto Show has been rescheduled to May 2021, but the new date is not stopping carmakers from revealing the models they planned to introduce at the event. Lamborghini released a preview image that shows what could be the most extreme variant of the Huracan to date. We'll see it in full this Wednesday, November 18. Very likely called Huracan STO, an acronym which stands for Super Trofeo Omologato, the coupe will arrive as a street-legal supercar endowed with some of the technology developed for the Super Trofeo Evo model that races around the world. Lamborghini's preview image highlights W-shaped LEDs integrated into the headlights, but the cover that obscures the STO's full design can't conceal the giant wing attached to the back end. It also looks like the hood receives a pair of deep air vents. While the photo leaves a lot to the imagination, a set of spy shots published earlier in 2020 gave us a much better look at the car's aggressive aerodynamic add-ons. We expect the cabin will ditch some of the comfort-oriented features found in the standard Huracan in order to save weight; earlier reports claimed the STO will tip the scale at approximately 330 pounds less than the coupe it's based on. Amazon Alexa compatibility won't be needed, for example. Who preheats their oven while lapping Laguna Seca? It sounds like the variant will be street-legal, however, so it won't be completely stripped down. Why the STO needs so much downforce is, if you'll pardon the pun, up in the air. Power will almost certainly come from Lamborghini's naturally-aspirated, 5.2-liter V10 engine, but we'd be surprised if the firm doesn't use this opportunity to put a few more horses in the cavalry. In the Huracan Evo, the 10-cylinder produces 632 horsepower and 442 pound-feet of torque. Rear-wheel drive and a paddle-shifted automatic transmission will come standard, and bigger brakes will help drivers keep the extra power in check on and off the track. Lamborghini will unveil the Huracan STO online on November 18. While nothing is official yet, unverified rumors claim it will arrive as a limited-edition model, and odds are it will be sold out by the time it breaks cover. Related Video:

Ciao Bella, Lamborghini's Aventador Roadster looks smoking hot in LA

After having all of the official details dropped a few weeks ago, and judging the significance of the price tag just a bit later, we're finally getting our first look at Lamborghini's newest drool-inducer, the Aventador LP700-4 Roadster. News flash: It's just as good-looking in person as it is in stock shots.
That's right, if our fresh gallery of images from the show floor are any indication, buyers with fat-enough bank accounts to put the 700-horsepower V12 Lambo in the garage will not be disappointed with it aesthetically. The sharply creased supercar bodywork looks, arguably, more impressive in topless form than it does as a coupe, which is really saying something.
You'll find all of the technical detail about the new car in the press release below, should you require fuel for your Italianate dreams.