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Lamborghini wants to grow, but it will never become big

Lamborghini had a record year in 2021: it delivered 8,405 cars, an increase of 13% over 2020 and, tellingly, 6,803 units more than in 2011. Almost all of the company's production capacity for 2022 is spoken for, so its popularity doesn't look like it's going to wane anytime soon. Andrea Baldi, the head of the Americas region for Lamborghini, sat down with Autoblog to talk about what this growth means for the future. "We have more than a year-long waiting time for every model. Even for the Huracan, which we launched in 2014. It's not just the STO; it's the all- and rear-wheel-drive variants as well. We pre-sold the Aventador Ultimae in three weeks in July 2021, which was a record," Baldi pointed out. The more family-focused Urus has been hugely popular as well; it's the best-selling Lamborghini with 5,021 deliveries in 2021. Lamborghini plans to continue growing in the coming years, it will notably unveil four new models in 2022, but there's a set limit to how far it can stretch. The executive team's idea is not to rival Audi in terms of size, or even Porsche. "We definitely want to scale up our production a bit. The big chance for us is the jump into hybridization, because it means that we'll get a new generation of cars. We'll start in 2023 with the Aventador's successor, and the entire range will gradually be electrified after that. This gives us an opportunity for the Aventador and Huracan successors to have a production line that can make more cars," Baldi revealed. He stopped short of telling us precisely how many more, but the increase will be relatively small — and maintaining the brand's exclusivity will be of paramount importance. "The idea will always be to have one car less than demand," he noted. "We will always have a waiting time but it should be shorter, so we need a little more production capacity. If you sit in front of your house and watch 10,000 cars go by, one will be a Lamborghini. We're talking about a small-digit percentage increase, but for a luxury brand it will be a big change," Baldi added. Going hybrid unlocks other opportunities, like the ability to reach new buyers while letting the firm stay on the right side of ever-stricter regulations. And yet, many of its customers still associate a super-sports car with a mighty internal combustion engine.

Lamborghini Centenario possibly revealed in patent photos

Newly published Lamborghini patent images might give us a preview of the upcoming Centenario, which celebrates the hundredth anniversary of Ferruccio Lamborghini's birth. The low-slung design features a pointed nose, and the profile has an arc running from the tip of the front to the rear. The shape looks like it would slice through the air, and the massive diffuser is definitely attention grabbing at the rear. From the top, there appears to be a small, roof-mounted vent into the engine compartment. Three exhausts poke out the rear, including a slightly smaller one in the center. In traditional Lamborghini fashion, visibility out the back seems practically nonexistent. Hopefully, the company mounts a camera back there to make life easier. Lamborghini reportedly bases the Centenario on the Aventador, which seems likely from these renderings. The company allegedly plans to build 20 coupes and 20 convertibles for $2.4 million each, and power would come from a more potent version of the supercar's V12. Rumors suggest we might see the Centenario launch at the Geneva Motor Show in early March, but the debut might be perfunctory. Even at the astronomical price, they're supposedly already sold out. These renderings come from the Office of Harmonization for the Internal Market, which handles patents and trademarks in the European Union. The documents with this listing unfortunately don't give away the model name, but it shows Lamborghini registered for the design patent on October 26, 2015. The renderings were just published on February 17, 2016. Related Video:

New York Mets outfielder turns spring training into his personal car show

New York Mets outfielder Yoenis Cespedes is known for his wide range of talents. He can hit for power, average, has good speed, and is solid in the field. His car collection is equally versatile and diverse, and it's been on display this week at spring training. Every day has brought a different car, and it has his teammates and the media atwitter. Cespedes rolled up Wednesday to the Mets facility in Port St. Lucie in a Lamborghini Aventador. It's black with blue trim. Anthony DiComo with MLB.com tweeted this: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. ESPN's Darren Rovell tweeted the Lambo has a custom exhaust that cost $80,000 and shoots out flames. Of course, that's already old news. His Alfa Romeo showed up today, too. Apparently Mets infielder Wilmer Flores has been driving it. That's an ultra-rare 8C Competizione, brought to you by Robert Brender of SNY.TV. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The Italian delights are stunning, but his Tuesday arrival was arguably the craziest: a Polaris Slingshot. DiComo captured this. It's customized with gaudy wire wheels, red accents, and Cespedes' No. 52 on the hood. Subtle. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Only in this fleet would Monday's ride appear pedestrian. It was 'only' an F-250. It was raised on huge wheels, had a custom grille, and towered over that Maserati behind it. Jon Santucci of Scripps newspapers observed it. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. At this rate, we should probably skip Geneva and get credentialed for Mets spring training. Cespedes signed a three-year $75-million contract with the Mets in the off-season. He's also played for the Oakland Athletics, Boston Red Sox, and Detroit Tigers. Related Video: Image Credit: Getty Images Celebrities Design/Style Ford Lamborghini Performance baseball