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Lamborghini struggles to cap its own production to maintain brand exclusivity

Lamborghinis, Ferraris, Bentleys, and so on demand high prices, and that's not just because you’re buying incredible performance, technology and luxury. YouÂ’re also buying exclusivity. Recently, however, Wall Street and shareholders have been pressuring supercar makers to produce more cars and yield more profits. The problem is that higher production volume compromises exclusivity and dilutes the brand. So while LamborghiniÂ’s shareholders want the company to produce more cars, executives are seeking to impose limits and cap production. "We must not go on growing forever. We now have to consolidate these results and preserve exclusivity," Lamborghini CEO Stefano Domenicali told reporters at an event inaugurating the companyÂ’s newest paint and body shop at the SantÂ’Agata Bolognese plant in Italy. The execs are having limited success, however, as the company announced that it plans to sell more than 8,000 cars this year, which is “the right dimension of our company with our current product portfolio,” Domenicali said. A run of 8,000 cars would be an increase of 39 percent from 2018's total of 5,750 new Lambos. It has been a strong decade for Lamborghini; a mere 1,302 vehicles were sold back in 2010. However, that goal of 8,000 could swell to around 10,000 cars, depending on whether the company adds another model to its small lineup. Such a case would have to be deliberated among shareholders. Lamborghini saw considerable growth in the first quarter of this year, likely attributed to the launch of its Urus SUV. So far, analysts are forecasting an increase in revenue to around 1.7 billion euros, or $1.92 billion USD, up from 1.42 billion euros or $1.6 billion USD in 2018, said Chief Financial Officer Paolo Poma. At the same event, Lamborghini confirmed that an electric supercar is not in its future at this time as “customers are currently not interested,” Poma said. However, Lamborghini is indeed seeking to add hybrid vehicles to its lineup by 2025, as itÂ’s pressured to lower CO2 emissions and meet future mandates. The Urus is expected to be one of the cars receiving a hybrid powertrain, as it is not planned to get a V10 or V12 engine.

Here's Italian patriotism in the form of Lambos, Ducatis, and jets

We're proud 'Muricans here at Autoblog, but we can't deny that other countries can be pretty darn cool, too. A perfect example comes to us from Lamborghini... and Ducati and the Italian Air Force. Apparently the trio came together to celebrate Italy building fast things. The event happened at Rivolto Air Base, where Lambo and Ducati demonstrated the speed and agility of their machines on the runways, and the Italian National Aerobatics Team did the same in the skies while recreating the Italian flag. Lucky for us, they got video of the event, which is above for your viewing pleasure. Now someone needs to start organizing an American version of this, with the Blue Angels, Corvettes, GTs, and Vipers. The Stars and Stripes might be a little tougher to skywrite, though. Related Video: Image Credit: Lamborghini Auto News Lamborghini Military Supercars Videos Ducati jet

The Mansory Cabrera is a Lamborghini Aventador SVJ with a bullish mug

Mansory does not care if a car is rare or special or unique. If it's not a Mansory, it's probably not good enough. But it might qualify to become a Mansory. The aftermarket tuning and design company has captured the limited Aventador SVJ and transformed it into a new vehicle called the Cabrera, which sports new looks and has more power. Lamborghini will only produce 900 Aventador SVJs, and of those 900, three will go under the knife at a Mansory workshop. Mansory quotes a motto, "one car per decade," and says the Cabrera "marks the start of several special editions on the occasion of Mansory's 30th anniversary in 2020." The name Cabrera is a breeding line of the Spanish fighting bull, similar to the names Miura and Gallardo. The Cabrera has an entirely distinct face thanks to a new set of LED headlights. Rather than the chunky stock units that point toward the rear of the car, the new four-unit headlights are slim and horizontal. With the adjustments to the headlights came tweaks to the hood and front fascia. New air inlets on the front apron improve radiator air flow and help improve downforce. The carbon fiber widebody kit, which adds 1.6 inches in width, continues with bulbous wheel arches, aerodynamic side skirts, and a rear "double diffuser." Extra downforce comes courtesy of a massive angular rear wing, and aggressively designed forged lightweight wheels (9x20 and 13x21) are wrapped in Pirelli P Zero tires. The body kit is also designed to help cool the upgraded 6.5-liter V12 engine. While the "normal" SVJ makes 759 horsepower and 531 lb-ft of torque, the Cabrera makes 810 hp and 575 lb-ft. Mansory claims zero-to-62 mph in 2.6 seconds and a top speed of 221 mph. Inside, Mansory takes the Aventador's fighter-jet inspiration literally. The forged carbon fiber has "arrow-shaped decorative seams," that look awfully similar to stealth bombers. That's also mimicked with imprints in the seats. Every part of the interior has been redone and refitted with upgraded materials, including the ceiling, which has a colorful accent spine.    The Cabrera is only one of many vehicles that were launched surrounding the canceled Geneva Motor Show. Other new custom creations include the Lamborghini Urus Venatus and the Bentley Continental GT V8 Convertible. Related Video: