2009 Lamborghini Gallardo Lp560-4 Coupe 2-door 5.2l, E-gear, Matt Black Wheels on 2040-cars

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Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video:

Ukrainian man turns Eclipse into quasi-Reventon

The Mitsubishi Eclipse may very well be the Pontiac Fiero of our time. Whereas the old Poncho formerly served as the go-to platform for every Ferrari and Lamborghini replica gone awry, the Eclipse seems to have usurped that crown in the modern age. Need an example? Look no further than this crafty Eclipse owner from Ukraine recently uncovered by our friends at EnglishRussia.com. Using nothing but some very impressive fabrication skills, some sheet metal and his ingenuity, the guy turned his budget Japanese cruiser into an homage to the Lamborghini Reventon.
Sure, the proportions are a little off. And yes, the front end looks a bit wonky, but the finished product is better than we could manage. Besides, this project turned out far cleaner than other Lamborghini tributes we've seen. You can head over to EnglishRussia.com for a closer look at the build process. You'll be amazed.

The List #0691: Drive a Lamborghini

The List's tour of Italy continues as Jessi and Patrick visit Sant'Agata Bolognese, the home of Lamborghini. While a museum and factory tour provide a brief distraction, our hosts are champing at the bit to hop behind the wheel of the 691-horsepower Lamborghini Aventador. "The Aventador has all the sex appeal you'd expect from an exotic Italian sportscar," says Jessi. "And this Lamborghini has the updated technology you'll need to keep a previously raw and sometimes frightening driving experience to a pure, unadulterated thrill." Watch as Jessi and Patrick unleash this raging bull on the streets of Italy. Have an RSS feed? Click here to add The List. Click here to subscribe to The List in iTunes. Click here to learn more about our hosts, Jessi and Patrick. Lamborghini Driving Coupe Supercars The List Videos Original Video autoblog black