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Lamborghini Huracan blown up to create 999 NFTs

The Internet continues to hone its ability to commercialize intangibles. In this case, the situation begins with a tangible, so we'll start there. According to cryptocurrency news outlet The Block, an investor purchased a real car, a 2015 Lamborghini Huracan, for real money. Then, an artist going by the handle Shl0ms led a team of about 100 people who worked together to blow up the Italian supercoupe and turn its bits into 999 non-fungible tokens, known as NFTs, and sell the tokens at auction. The artist, the team, the explosion, and the bits are materially real — every one of them can be touched and squeezed, were one to desire. After that, well, things get digital.  This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Shl0ms told Fortune that his crew experimented with explosives for two weeks, looking for the right bang to bring in the most bucks. When that was decided, they took the Huracan to the desert and put a "federally licensed explosives engineer" in charge of the boom, and used high-speed cameras to capture the detonation. The collective then gathered the Lamborghini pieces, choosing 999 of them to be filmed in short 4K clips of "exquisitely filmed fragments" rotating against a black background. These videos are the non-fungible tokens going up for sale. Of those 999 video segments, 111 are reserved for the people behind the project. The remaining 888, labeled the "$CAR" group, will be listed in a 24-hour auction starting February 25, bids beginning at .01 Etherium coin (ETH) — a cryptocurrency — which is about $26 USD at current exchange rates.   So the short story is: Guy blows up Lamborghini, makes 999 videos of 999 exploded bits, sells videos online. For anyone not clear on the exclusively digital nature of the NFT, none of the winning auction bidders will get a leftover piece of Lamborghini. In answer to a tweet asking about the shards, Shl0mo tweeted that "the fragments are either large, dangerous, greasy, or all 3 and will be kept in secure storage for the foreseeable future." We know that money is one of the reasons for this endeavor. Shl0ms — who's apparently made about $1 million from "NFT art experiments" — also has precedent for this work. He destroyed a urinal akin to the one made famous in 1917 by artist Marcel Duchamp, then sold 150 NFTs of video clips of the leftover bits in 2021. That NFT collection raised $500,000.

2013 Lamborghini Aventador LP720-4 50 Anniversario is indeed worth celebrating

Here is the Giallo Maggio candle that carries the flame of Lamborghini's 50th anniversary: the
Aventador LP720-4 50 Anniversario Edition. There will be just 100 of them produced, each one in the buttery hue that has been the most popular color among the Lamborghini palette since the Miura arrived in 1966.
This limited-edition Aventador gets 20 more horsepower than the standard car for a total of 720 horses, and there's a new aerodynamics package to keep all of them planted on the ground. Inside, there's new leather in colors tied to the Bolognese home of Lamborghini: Terra Emilia brown or Giallo Quercus yellow, and black. A new diamond type of stitching also sets it apart from any other Aventador out there.

Lamborghini will introduce a mysterious new model tomorrow

As the global automotive industry gradually emerges from months of COVID-19-related lockdowns, carmakers are beginning to unveil the models they should have shown us at the auto shows that were canceled during the first half of 2020. Lamborghini published a close-up of a mysterious new model on its official Twitter page, and it announced plans to unveil the car on its various social media channels on July 8 — that is, tomorrow.  "The future is here, and it is unlike anything the world may have seen before," the company wrote. While that's not a lot to start with, the winglet shown in the preview image looks suspiciously like the ones fitted to the limited-edition Sian FKP 37 introduced at the 2019 Frankfurt auto show. It stood out as Lamborghini's first production-bound hybrid model, and the V12-electric system's 819-horsepower output made it the firm's most powerful car. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Lamborghini can take the Sian in a number of directions. It could make the coupe lighter and more track-focused, for example. Alternatively, unverified rumors claim a convertible model is around the corner. Or, considering stylists put a huge emphasis on customization, it could merely show us the first customer-bound example. Although it's less than a year old, the Sian has already spawned several surprising derivatives, including a 3,696-piece Lego Technic kit that's over 23 inches long, and a 53,000-pound twin-engined yacht with 4,000 horsepower. Intrigued? So are we. Lamborghini will stream the event live on its official website and on its social media channels starting on July 8, 2020, at 6 p.m. in Bologna, which is 12 p.m. in New York City and 9 a.m. in Los Angeles. Regardless of what we'll discover, there is a high chance it will be sold out by the time it's unveiled.  Green Lamborghini Convertible Coupe Future Vehicles Hybrid