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2016 Lamborghini Huracan LP 610-4 Spyder First Drive

Convertibles get a bad rap when it comes to performance cars. Once, a lack of a roof meant extra performance. Now it means added weight and loss of structural rigidity. This stigma even applies to supercars, maybe more so. In the case of Lamborghini, the Huracan LP 610-4 Spyder is the "lifestyle" version. Which is silly, but doesn't diminish the appeal. Essentially, the Spyder is a Huracan with a fabric roof. Same 602-horsepower V10 inches behind the cabin, same hybrid aluminum-and-carbon-fiber construction, and same all-wheel-drive (though updated across the line for 2016). The performance compromise is a mere one mile per hour drop in top speed, and two-tenths of a second slower claimed 0-62 mph time of 3.4 seconds. (We suspect this is generously slow, to protect the egos of coupe owners). All told, the Spyder adds about 220 pounds in curb weight versus the coupe (Italian "dry" weight numbers are notoriously optimistic, so take the 3,650-pound Spyder claim with a grain of salt). The aerodynamic management on the Spyder is so good that the 201-mph top speed is valid with both the top up and retracted. In detail, the conversion in making the Huracan convertible is extensive. The roof itself is three layers of fabric, with a middle rubberized ply to cut down on interior noise. The design brief was to maintain the Huracan's hexagons-gone-wild theme with the top up and down. Spend 17 seconds waiting for the fully automatic top to lower, and the shape retains the coupe's motif. Part of the top's electronic ballet is a pair of flaps that extend out to preserve the shape of the B-pillar. Those flaps also feature narrow slits that smooth the wind along the side of the car, reducing turbulence near the driver's and passenger's ears. Additional side deflectors keep more wind away from your head. And with the top down the rear window's maximum height is restricted to prevent it from catching air. The aerodynamic management on the Spyder is so good that the 201-mph top speed is valid with both the top up and retracted. Suck on that, coupe aficionados. The Huracan's performance is so ridiculous that few can explore the margin between the two bodystyles. In any case, we didn't get much chance to stretch the Huracan's legs on our press drive in Miami, due a torrential downpour and the fact that South Florida is a terrible place for driving. Maybe that's where the "lifestyle" portion comes in, because Miami is a fantastic town for flaunting wealth.

Bulls on vacation: Lamborghini Giro 2015

Twenty-one owners were on hand for the Lamborghini Giro 2015, the tenth edition of the exclusive brand's most exclusive event. Hailing from the US and Canada, the small group blazed over some of the best roads in Maine, New Hampshire, Vermont, and Massachusetts. Luxury accommodations were provided at each stop on the four-day tour in late July. Twenty-one owners may sound like a minuscule showing, but it represents nearly 3% of the yearly American customer base. The colorful collection of Aventadors, Huracans, and Gallardos charged around New England like a high-speed string of Skittles. Challenging drives included the storied climb of New Hampshire's famed 6,288-foot Mount Washington and a mad dash up sinuous Route 17 through Vermont's Appalachian Gap. It all concluded with a police-escorted romp into the heart of Boston. Brilliant as the driving is, the Giro is also an opportunity for the Italian brand to connect with and take the pulse of owners in America, its largest market. Twenty-one owners may sound like a minuscule showing, but consider this: Lamborghini sold just over 2,000 cars globally in 2014, 736 of them in the US. This privileged few represents nearly three percent of the yearly American customer base. For comparison, Ford Motor Company sold 2,480,942 vehicles in 2014. If a similar portion of American Ford owners breezed into New England for a Ford Giro, that would equate to more than 70,000 "Ford-istas." Begun in 2006 in the US, the event is relatively unknown, even among Lamborghini owners. Capped at a maximum of 25 couples/cars, the Giro draws some of the most loyal customers of the Bologna-based icon. Exclusivity – participants mix with top management and are looked after by Lamborghini "concierges" – is what sets it apart from larger yet still select activities for the faithful, including the Lamborghini Esperienza (track events for owners) and Accademia (track and winter driving academies). Given the statistical significance of the participants, we couldn't help but survey the well-heeled swells running their bulls on the 2015 Giro about what they thought of the company's gamble on a third Lamborghini model in the form of an SUV – the upcoming Urus. Will it diminish the flamboyant brand's street cred? Half said "No", citing the celebrated Porsche Cayenne parable. Half said, "What the ****?!" "It's not only a nice drive," says Alessandro Farmeschi, Lamborghini America Chief Operating Officer.

Lamborghini CEO Stefano Domenicali talks doubling production and saving the V12

Stefano Domenicali took over the reins of Automobili Lamborghini from Stephan Winkelmann back in February. A few of the most important decisions in Lamborghini history were made shortly before Domenicali's tenure started, like the green-lighting of the Urus SUV, so we jumped at the chance to speak to him about the company's future at Pebble Beach this past weekend. If you don't know the name, a little background: Domenicali's previous job was running the Ferrari Formula 1 team. So not only has he switched from Ferrari to arch-rival Lamborghini, he moved from a racing program to a supercar company that has historically been much less involved in motorsport. That being said, Domenicali has indicated he will stay his predecessor's course. Our interview is below. Alex Kierstein: We're here at the Pebble Beach Concours d'Elegance. You were judging this morning – what were you judging? SD: I was an honorary judge of category on elegance, on open cars. I had six cars, actually, 1911 to 1930 supercars, I would say. It's my first time here in Pebble Beach. My previous business [as director of Ferrari's Formula 1 team] I was always busy in that moment of the year. I say that I was impressed by the quality, the presentation, and the level of cars – and the people that are here. AK: And it's a great way to involve the owners. SD: Yeah. It is really super. I have to say that on top of this, I go home with a very, very positive [feeling], and on the other side, a big responsibility. Really, the comments, the things that came out during this weekend are extraordinary. That means that we have taken the right path that's the future. Now is the time where we need to grow in the right dimension, with the right step, both from the technological point of view and the branding positioning point of view. Don't forget that in two years' time, when the new SUV will come, this will represent for us a new challenge ... Even if you can say that we had the LM002. We need to prepare ourselves, the network, the company, and this is what we are doing. For example, so far, in the Sant'Agata plant, we are building the premises for the new SUV. I can assure you that for sure on our side, the super sports car remains the key market. We will never take Lamborghini out of this segment. It's a niche of which we will never push on the volume approach more than the numbers [we expect to see at the end of the year]. It should be, touching wood, another record year.