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The rationale behind Lamborghini's Urus

If you've been following developments in Sant'Agata Bolognese lately, you'll know that the world's most unabashed supercar producer is adding an SUV. Code-named "Urus," it will join the brand's existing two-model (Aventador/Huracan) lineup. It's a bold move for a company with a reputation built on iconic two-seaters including the Miura, Countach, and Diablo, and by its CEO's own admission the decision "will radically change Lamborghini." Why risk the company's exclusive, extroverted image on a vehicle associated with mundane tasks and parents who can't bear the thought of driving a minivan? Two reasons, says CEO Stephan Winkelmann. "The SUV Segment is still fast growing worldwide," he notes. Indeed, global demand for SUVs is up 88 percent since 2008, making utility vehicles the fastest-growing segment around the world, according to IHS Automotive. Utilities now comprise 19 percent of the global vehicle market. In addition, "sales can be equally distributed over our three major regions...the Americas (the US is Lambo's top market), EMEA (Europe, Middle East, Africa), and Asia Pacific." Lamborghini expects Urus to double sales from its current 2,500 cars per year to nearly 5,000. Adding a third model line "supports more consistent volumes and competitiveness of the company and our dealers," he continues. Further, Winkelmann maintains that an SUV fits the DNA of Lamborghini. "Our brand has a history of many types of cars such as GTs, super sports cars, and with the LM002 from 1986 to 1992, even an SUV. We learned together with our designers and product people that the SUV represented this opportunity the best." Structural implications include an expansion of the diminutive company's roughly 1,200-employee workforce by 50 percent, or 500 new hires, and the construction of a new facility near its headquarters to build the Urus. Building the new Lamborghini in Bologna is key to differentiating Urus from the other Volkswagen Group premium SUVs (Bentley Bentayga; Porsche Cayenne; Audi Q7 and Q8; and Volkswagen Touareg) that will share the same platform, and Winkelmann put great effort into persuading VW the move made economic sense. "We worked many months building the business case for approval because we are convinced the SUV will be a success and the best place to build it is in Sant'Agata Bolognese," Winkelmann stresses. "We are not simply adding another line in an existing building. Rather, we are talking about greenfield construction.

2020 Lamborghini Huracan facelift teased ahead of likely reveal this year

The Lamborghini Huracan is getting a light refresh for the 2020 model year soon, as a couple teaser photos preview here. Auto Express originally found the images that were apparently released to the Lamborghini consumer app for Lamborghini owners. These couple photos were reportedly pulled from there — we can't verify them, though, as the app is available for download by invitation only. However, when comparing them to spy shots of a Huracan Spyder we saw in September last year, these look representative of styling elements we saw on that car. Slightly different headlights along with a revised shape for the DRLs are the first thing we see changed from the current car. Lamborghini appears to have done some finessing with the front bumper. It's not quite the Performante, but we can expect it to produce more downforce. The photo from the rear tells us virtually nothing about the car, but the rear looks to be receiving the brunt of the changes according to our previous spy shots. We know it's going to have a more aggressive rear diffuser and feature exhaust outlets in the center of the rear fascia. Those are always cool to see. Besides these small bits here and there, it's unlikely to see any wholesale changes arrive for the base model Huracan. Future versions of this car or new models will pack electrified powertrains, but those might be further down the line than this slight refresh. New tech could be on its way to the interior in the form of infotainment/layout — being on the market since 2015 has dated it. Watch out for a reveal sometime this year for the new Huracan, most likely at a European auto show. View 5 Photos Related video:

Road & Track goes inside Lamborghini's Sant'Agata engine factory

While it's fair to think that the Lamborghini factory in Sant'Agata Bolognese is a place where mustachioed Italian sorcerers weave spells into hypercars, the truth is sadly far less magical (although the results are just as impressive). Road & Track took a peek behind the curtain and toured the home of Lamborghini's engine works, where the 691-horsepower thumper from the Aventador is bolted together. Not only is it an interesting look inside the facility, R&T's host provides a great contrast with the current facility and its low-tech past.