Lamborghinini Aventador Lp 700-4 Matte White on 2040-cars

Auto blog

Urus Lamborghini's Luxury SUV | Autoblog Minute

Lamborghini is the latest luxury sports car manufacturer to join the SUV game. Development of the Urus will see the Italian automaker make 500 new hires and build a new facility near its headquarters in Bologna, Italy. Lamborghini Autoblog Minute Videos Original Video urus

The rationale behind Lamborghini's Urus

If you've been following developments in Sant'Agata Bolognese lately, you'll know that the world's most unabashed supercar producer is adding an SUV. Code-named "Urus," it will join the brand's existing two-model (Aventador/Huracan) lineup. It's a bold move for a company with a reputation built on iconic two-seaters including the Miura, Countach, and Diablo, and by its CEO's own admission the decision "will radically change Lamborghini." Why risk the company's exclusive, extroverted image on a vehicle associated with mundane tasks and parents who can't bear the thought of driving a minivan? Two reasons, says CEO Stephan Winkelmann. "The SUV Segment is still fast growing worldwide," he notes. Indeed, global demand for SUVs is up 88 percent since 2008, making utility vehicles the fastest-growing segment around the world, according to IHS Automotive. Utilities now comprise 19 percent of the global vehicle market. In addition, "sales can be equally distributed over our three major regions...the Americas (the US is Lambo's top market), EMEA (Europe, Middle East, Africa), and Asia Pacific." Lamborghini expects Urus to double sales from its current 2,500 cars per year to nearly 5,000. Adding a third model line "supports more consistent volumes and competitiveness of the company and our dealers," he continues. Further, Winkelmann maintains that an SUV fits the DNA of Lamborghini. "Our brand has a history of many types of cars such as GTs, super sports cars, and with the LM002 from 1986 to 1992, even an SUV. We learned together with our designers and product people that the SUV represented this opportunity the best." Structural implications include an expansion of the diminutive company's roughly 1,200-employee workforce by 50 percent, or 500 new hires, and the construction of a new facility near its headquarters to build the Urus. Building the new Lamborghini in Bologna is key to differentiating Urus from the other Volkswagen Group premium SUVs (Bentley Bentayga; Porsche Cayenne; Audi Q7 and Q8; and Volkswagen Touareg) that will share the same platform, and Winkelmann put great effort into persuading VW the move made economic sense. "We worked many months building the business case for approval because we are convinced the SUV will be a success and the best place to build it is in Sant'Agata Bolognese," Winkelmann stresses. "We are not simply adding another line in an existing building. Rather, we are talking about greenfield construction.

Ken Okuyama's Kode 0 brings classic '70s design to the Quail

Ken Okuyama designed this, the Kode 0, to invoke memories of such classic '70s supercar designs as the Lancia Stratos Zero, Lamborghini Countach and Ferrari Moduro. But its retro-futuristic looks are only skin deep. The Kode 0 sits atop the guts of a current Lamborghini Aventador, including its naturally aspirated 6.5-liter V12 engine. Due to its full carbon fiber bodywork, the Kode 0 weighs just 3,417 pounds. That's more than 600 pounds lighter than the Aventador upon which it's based. With 690 horsepower and 507 pound-feet of torque, the Kode 0 can hit 60 miles per hour in just 2.9 seconds. The Kode 0's dramatic wedge-shaped design is inspired by the works of Marcello Gandini and flows seamlessly from front to rear. Its almost impossibly short rear overhang and slanted roofline draw the eye toward the acute crease that makes up the rear portion of the passenger compartment. It's certainly striking, especially when the doors open to reveal bright green highlights hiding behind the bodywork. The Kode 0 is radically different but equally as stunning as the Kode 57 that Okuyama unveiled at the Quail last year. See for yourself in our high-res image gallery above. Related Video: Featured Gallery Ken Okuyama Cars Kode 0 View 11 Photos Image Credit: Copyright 2017 Drew Phillips / Autoblog.com Design/Style Lamborghini Coupe Luxury Performance Supercars Pebble Beach