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New Lamborghini Urus variant sets SUV record at Pikes Peak

Lamborghini has dethroned sister company Bentley and set a new record for SUVs on the track used for the Pikes Peak International Hill Climb. The next evolution of the Urus — which hasn't been unveiled yet — beat the time set by the Bentayga in 2018 by over 10 seconds. Draped in camouflage, the mysterious Urus raced up the 156-turn course in 10 minutes and 32.06 seconds. For context, the Bentayga that just got knocked off the podium's top spot set a time of 10 minutes and 49.9 seconds in June 2018. Lamborghini doesn't want to give away too many details before it unveils the record-setting Urus but it noted that the model was largely stock. The only modifications made were required to comply with safety regulations; the list includes a roll cage, race seats with six-point harnesses, and a fire extinguishing system. If you're wondering "wasn't Pikes Peak held in June?," you're absolutely right. Lamborghini clarified that the Urus was not entered in the official hill climb that celebrated its 100th edition in 2022. Its time was recorded by the event's official time-keepers, however, and the course was evidently closed to traffic for the occasion. Italian racer (and Pirelli test driver) Simone Faggioli set the record. We won't have to wait long to find out what's behind the camouflage. Lamborghini will unveil the next Urus evolution in August 2022. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.  

'Boy Wonder of Supercar Sales' talks Lamborghini

Brett David has a pretty darn good life. At 26 years old, he's the CEO of Prestige Imports in Miami, which puts him at the wheel of the largest Lamborghini dealership in the US. Prestige also happens to have moved more Audis than any other dealer in three years.
CNBC's Squawk Box had him on for a sitdown in a segment it called "Secret Lives of the Super Rich," where the network highlighted the burgeoning demand for Lamborghinis. Besides talking about the recession-proof Lambo market and his new-age clientele, David explained how he sold his first Lamborghini. At 17. To Missy Elliot. The whole video is really worth a watch, which you can do by scrolling down.

Lamborghini Urus Evo spied playing in the snow

The Lamborghini Urus appears to be due for a well-deserved mid-cycle refresh. If we use Lamborghini’s most recent naming conventions, itÂ’s likely that the Urus will gain the name “Urus Evo” with the update. These spy shots give us a relatively clear picture of what we should expect from the updated Urus from a design perspective. The changes are mild at best, as Lamborghini is keeping whatÂ’s worked so well for the past few years. In case you missed it, the Urus is far and away LamborghiniÂ’s best-selling model now, and itÂ’s to thank for the Italian companyÂ’s record-setting 2021 sales figures. WeÂ’ll note that this winter weather Urus tester is wearing a slightly massaged front bumper with added vents. The adding of vents continues on the revised hood design that features a pair of vents unseen previously. Other notable updates come toward the rear of the Urus. We spy a new rear bumper design that takes a different approach on the integration of the rear fender vents. Those vents near the wheel arch are now far bigger and more noticeable than they are in the current Urus. And thatÂ’s about it for what we can see on the exterior of this Urus. We bet that the most important updates will come in the form of an interior updated with newer tech. Plus, thereÂ’s the chance that we get more power out of a Urus Evo. We donÂ’t suspect itÂ’ll be a massive gain in output, but any movement in the positive direction will be welcome. A massively more powerful Urus with a hybrid powertrain that borrows from PorscheÂ’s PHEV tech should follow at a later date. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Lamborghini Urus Inside and Out