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Lamborghini beats the odds, sets delivery record in 2021

Lamborghini is one of the luxury carmakers that reported exceptionally strong sales in 2021 in spite of an ongoing global pandemic and a crippling chip shortage. Like Rolls-Royce and sister company Bentley, the Italian firm beat the odds by setting an all-time delivery record. Annual deliveries totaled 8,405 units, an increase of 13% over 2020. Lamborghini's biggest market remains the United States, where deliveries jumped by 11% to 2,472 units in 2021. Mainland China, Hong Kong, and Macao are lumped into second place, and deliveries there skyrocketed by 55% to 935 sales. Germany and, somewhat surprisingly, the United Kingdom are in third and fourth place, respectively. Deliveries in Germany rose by 16% to 706 and in England by 9% to 564. Italy, where regulations have historically (and ironically) been hostile to cars with large-displacement engines, likes Lamborghini's breed of bulls as well: 359 deliveries were recorded in 2021, a 3% climb. It shouldn't surprise anyone to learn that the Urus was the best-selling Lamborghini in 2021. The company delivered 5,021 examples, so the SUV accounted for over half of the brand's sales. Second place on the podium is occupied by the Huracan, with 2,586 deliveries, followed by the Aventador, with 798 delivered units. While these numbers might sound insignificant in the grand scheme of things, putting them into context tells a different story. Lamborghini remains small, but it used to be a lot smaller: It built precisely 1,999 examples of the Countach during a production run that stretched 17 years. It made more units of the Aventador (pictured) in 2021 than of the Miura between 1966 and 1973. Another interesting point is that Lamborghini's total for 2021 seemingly only includes delivered units. The company left out the cars it sold but hasn't delivered yet, like the 112 planned units of the born-again Countach. The coupe was sold out before it was shown to the public. Lamborghini hopes to keep the momentum going, and company boss Stephan Winkelmann revealed that almost all of 2022's production capacity is already spoken for. The company also plans to unveil four new cars in 2022, including the Aventador's mysterious successor. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Lamborghini Asterion LPI 910-4 is silent but deadly [w/video]

The weirdest thing happened last night. During the annual Volkswagen Group Night festivities, everyone waited in anticipation for the Lamborghini section of the press conference. It's usually a treat for the senses - cool to look at, backed up by a ferocious sound that bellows throughout the venue. But not this time. There was no music, there were no laser lights, and most remarkably, there was no sound. The Lamborghini Asterion LPI 910-4 drove onto stage under fully silent electric power. Audibly, at least, it was perhaps the most anti-climactic Lambo introduction we've ever witnessed.
And that's the big story with this new Lamborghini concept: it's a plug-in hybrid. Of course, it's still a product of the storied Italian supercar maker, so that electric powertrain is mated to a 5.2-liter V10, and total system output is rated at a staggering 910 horsepower. It'll run up to 31 miles on pure electric power at speeds of up to 78 miles per hour, and its 0-62 time is estimated to be three seconds flat. Top speed? 199 mph. In other words, it may be capable of silence, but it still carries a stick, and it's still very much a Lambo.
So will the company actually build something like this? Right now, it doesn't look likely. Back in August at the Pebble Beach Concours d'Elegance, Autoblog spoke with Lamborghini boss Stephan Winkelmann about the then-off-the-record Asterion concept, who told us that if the automaker should choose to expand its model range, the bigger priority right now would be the Urus crossover. This is merely just a way to show how Lamborghini might present a gasoline-electric vehicle. And after scoping it out in person here at the Paris Motor Show, we have to say, it's cool. The styling is a bit softer and understated compared to the audacious Aventador or angular Huracán. But it still has quite a presence and it's still very much a Raging Bull.

Here's why the Lamborghini Lanzador EV is neither sedan nor SUV

Unveiled earlier in 2023, the Lamborghini Lanzador concept previews the Italian brand's first series-produced electric car. It features a 2+2 interior, which isn't new for Lamborghini (the company built 2+2 GTs for decades), but it's characterized by a rather unconventional design pegged at the intersection of crossovers, coupes, and station wagons. Here's why designers and engineers chose to straddle segments. "We were scouting opportunities in our portfolio [when we started the project], and there are two segments that we are not covering. One is the sedan segment, and the other is the 2+2 segment," Federico Foschini, Lamborghini's chief marketing and sales officer, told me. His team quickly ruled out taking Lamborghini into the sedan segment for the first time, as the body style had at least two strikes against it. "One, it was already clear when we decided to do the Urus instead of the Estoque that the sedan segment is declining, while the SUV segment is picking up. The second point is that, when it comes to sedans, it's a very regional discussion. In China, which is one of the main sedan markets, you need a long-wheelbase car — a chauffeur-driven car. This is not Lamborghini. This can't be Lamborghini," he said. Meanwhile, the 2+2 body style is more closely aligned with the firm's image in terms of design, performance, and heritage. And yet, the Lanzador eschews the usual GT proportions defined by a low ride height and a long hood. Mitja Borkert's design team did that on purpose. "It is the volume of a super-sports car in a higher position. It's as simple as that," Borkert, Lamborghini's head of design, told me. Instead of looking toward the past, or taking a peek at what rivals are doing, he drew inspiration from the firm's current range of models. "We were working on the Huracan Sterrato, where you have this higher seating position. There's the exterior cladding, and it looks quite rugged. I said that a cleaner version of the Sterrato could work perfectly for the 2+2. It's a spaceship with a higher position," he summed up. As for the proportions, Borkert cited the electric drivetrain as one reason to think beyond the classic definition of a 2+2 gran turismo. "The tradition of having a long hood is giving you the impression that there's a huge engine, and that is not the case when you have an electric car. An electric car is different, and we don't want to follow what others are doing.