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Lamborghini updates its logo for the first time in over 20 years

Enthusiasts meandering through the Pebble Beach Concours d'Elegance in 50 years will have an easy way to tell approximately when a Lamborghini was made. Starting later in 2024, the brand's cars will wear a logo that has been redesigned with a focus on minimalism. Lamborghini notes this is the first time it has redesigned its logo in over 20 years, and the changes made are relatively subtle. The emblem is still shield-shaped, and its overall layout remains the same; there's "LAMBORGHINI" written at the top, right above a bull that looks like it's about to charge. However, the shield's frame is smaller, with a flatter look, and the bull becomes an outline with fewer details (like the spine). Here's the old logo for reference: While the bull has appeared on the logo since the company's inception in 1963, it will soon stand on its own for the first time. Not on cars, it sounds like they'll still wear a shield, but in some of the brand's marketing and promotional material. Lamborghini also developed a brand-specific font to further strengthen its identity. You'll see it in the magazine that the company publishes, for example, and on social media. Lamborghini hasn't revealed which car(s) will inaugurate the new logo. The latest addition to its range is the Revuelto, which is powered by a 1,001-horsepower plug-in hybrid drivetrain built around a new, naturally-aspirated V12. Developed to replace the Aventador, it was unveiled in 2023 with the old logo; if it gets the new logo, early examples with the old emblem will likely be interesting from a collector's perspective. We know that the brand has at least three new models in its pipeline: There's a plug-in hybrid evolution of the Urus, which should also get a handful of visual updates inside and out, and a replacement for the Huracan, which will reportedly downsize to a twin-turbocharged V8 and go hybrid. One of these will surely be the first to wear the new logo. Looking ahead, the first electric Lamborghini will arrive in about 2028. Marketing/Advertising Lamborghini Luxury Performance

Lamborghini Huracan STO First Drive Review | No shortage of show

Malibu, Calif — ThereÂ’s no shortage of show in LA. From studio moguls rolling in ultraluxe sedans to wannabe racers using freeways as their own personal circuits, the city of Angels explodes with vehicular energy— much of it, inauthentic. And then thereÂ’s the 2022 Lamborghini Huracan STO. Slathered in scoops, spoilers, and ducts, the Huracan STO looks like every go-fast visual cliche brought to life, a caricature of real deal racecars. This one is even finished in blue and orange, a sort of flamboyant take on Gulf livery. But the STOÂ’s story is actually authentic. The last Huracan variant approaching this level of hardcore was the Huracan Performante (2017-2019), which many (including this author) credited as the brandÂ’s first credible track weapon. The subsequent Huracan EVO was launched at BahrainÂ’s F1 circuit and loaded with ambitious tech. However, its chassis setup, which combined four-wheel steering and a variable steering ratio, lacked the consistency and edge needed for serious track driving.  This time around, the STO draws legitimate inspiration from LamboÂ’s Super Trofeo and GT3 race cars, which have helped the brand claim more than 100 GT3 wins and three outright Daytona 24 Hours victories in a row. Not a bad starting ground in a bid for relevancy. The STOÂ’s intricate skin is 75% carbon fiber, helping shed some 95 pounds over the Performante. And while it claims 37% more aerodynamic efficiency over its predecessor, the STOÂ’s massive, three-way adjustable rear wing manages a staggering 926 lbs of downforce at 174 mph, which is 53% more than the Performante. Aiding the effort are magnesium wheels and a 20% lighter windshield. Though Lamborghini only publishes dry weight figures (and the STO claims a mere 2,950 lbs without fluids), itÂ’s fair to say that featherweighting has been aggressively pursued. The suspension is more aggressive due to stiffened bushings, revised stabilizer bars, and an updated magnetic adaptive damper setup. Oh, and the frunk? In yet another motorsports nod, itÂ’s designed to accommodate a full-face helmet. The STOÂ’s 5.2-liter V10 produces the same 640 metric horsepower as the Huracan EVO (that would be 631 in the horsepower you're more familiar with). For reference, that figure is actually more than LamborghiniÂ’s GT3 and Super Trofeo race cars, which are both rated at 620 metric horsepower — though the GT3Â’s engine is limited to 550 metric hp in order to conform to the FIAÂ’s balance of power regulations.

Lamborghini's Centenario Roadster has arrived and it's already sold out

We love a good crazy Lamborghini design. While Pagani and, arguably, Koenigsegg have overtaken Lambo in the crazy department lately, Lamborghini still has its magic touch. For evidence, let us introduce you to the Centenario Roadster. It was unveiled this afternoon at Pebble Beach. Based on the Centenario coupe that was built in honor of Ferruccio Lamborghini's hundredth birthday (if he were still alive today), the roofless version is essentially the same supercar, but with the added luxury of unlimited headroom. Both Centenarios are based on the underpinnings of a Lamborghini Aventador and built around a carbon monocoque with a 759-horsepower, 6.5-liter V12 in the middle. Thanks to the naturally aspirated V12, the Centenario Roadster can sprint to 62 mph in 2.9 seconds, which is only a tenth of a second slower than the coupe. Not bad. Only 20 Roadsters will be built, the same number as the coupe, and, according to Automotive News, they've all been sold. While the hardtop went for $2 million, the Centenario Roadster, in all of its roofless glory, will run roughly $2.3 million. To us, even though we can't afford it, the insane price tag somehow makes sense. Related Video: Featured Gallery Lamborghini Centenario Roadster Debut View 17 Photos Related Gallery Lamborghini Centenario Roadster News Source: Lamborghini, Automotive News-sub. req.Image Credit: Live photos copyright 2016 Drew Phillips / Autoblog Misc. Auto Shows Lamborghini Convertible Performance Supercars Pebble Beach lamborghini centenario